Using Professional Photography to Build Your Pet-focused Brand

1. Using Professional Photography to Build Your Pet-focused Brand Professional pet photography is a niche market that has seen a significant increase in both demand and popularity in recent years. In the past, professional pet photography used to be fairly unheard of, but nowadays some people choose to either immortalise their beloved pets with custom portraits, and even some who build brands around the pets that they own. This is most commonly seen on social media platforms such as Instagram and has sparked a worldwide trend of creating social media pages specifically for your pets. Professional pet photography differs from merely taking photos of your own or others’ animals in that the photographer has been trained to select the very best images of the pets in question, and will often offer the option of printing them out. It’s not very common for anyone to print images from their phones, or even digital cameras. It’s also a fair assumption that those images will not be suitable for proper prints. A professional photographer can make sure the images and the print quality are second to none. Although pet photography can be a good way of capturing the essence of your four-legged family members and may result in something fun and unique to hang on your walls, it is also a very good way of building your own brand should you have a pet-centered business. Using professional photography on your website, social media pages, and on-premises immediately gives a business a leg up on the competition. It sets the business apart and makes it seem like a professional service, and fosters trust in the intended target market. Should you have a business that is pet-centered, getting in touch with a professional pet photographer can help your brand stand out from the rest by ensuring that it looks sophisticated, elegant, and like a leader in the field. A website or social media pages that rely on stock images or poor-quality photos will seem to be less professional and may look very run-of-the-mill or even amateurish. It is very important to look the part if you want to be taken seriously. And it starts with the brand image. A pet-centered business such as a pet shop, pet accessory store, veterinary practice, or even just an individual trying to become a pet-industry influencer through the promotion of their own pets’ content, will benefit from professional photography services. It could be incredibly helpful to the brand to have a professional perform dog and cat photography services to ensure that the images you use are unique and of very high quality. The images can either be of the animals themselves to promote the core value of the business, or the

2. dogs, cats, or other animals can even model items such as collars, leads, or toys, to promote the items that you sell. Cats and dogs are among the most popular household pets, and both can be used to create stunning photos to build your brand. It is always a good idea to select a combination of images and animals that speak to your brand. If your brand is focused on both cats and dogs, and perhaps even other animals as well, it is best to incorporate all of them when choosing to go the pet photography route. If your business is species-specific, such as an accessory store that only sells custom-made kitty castles, you’ll want your cat photographer to use a variety of cats including different breeds, ages, and types. This will ensure that you have a wide selection of images that will resonate with a wider audience than if you were to use just a single cat for all your photos. Professional pet photography has become increasingly popular, and not only is it a good way for people to immortalise their beloved pets, but it’s also a very good tool for promoting a pet-centered business. About Us Paws Célèbre is a pet photography business situated in London. My job as a photographer of cats, dogs, and other pets is to create the space for you and your furry family member to relax and be yourselves. I have been fortunate enough to photograph every type of pet imaginable throughout London, the UK, and internationally – dogs, cats, horses, snakes, birds, reptiles, spiders, and more. Patient, friendly, and humorous, it is my commitment to you and your pet to set the scene and create the comfort that will help their unique personality shine through in a way that is authentic and natural. Your session will be filled with soothing, supportive, and enjoyable energy that will deliver outstanding photographs of your pet that you can cherish forever. For more information on Paws Célèbre, please visit https://www.pawscelebre.com/contact.