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TRANSROMANICA Technical Management of a Major Cultural Route. Juliane Koch General Manager TRANSROMANICA e.V. TRANSROMANICA. … is focussed on the common cultural heritage of the Romanesque art and architecture in Europe …. 950 – 1250 AD. Criteria of Tourist Itineraries.

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transromanica technical management of a major cultural route

TRANSROMANICATechnical Management of a Major Cultural Route

Juliane Koch

General Manager TRANSROMANICA e.V.

transromanica
TRANSROMANICA

… is focussed on the common cultural heritage of the Romanesque art and architecture in Europe

…. 950 – 1250 AD

criteria of tourist itineraries
Criteria of Tourist Itineraries

Source: dwif Consulting 2008

theme
Theme
  • Theme
    • USP: clear theme, identifiable for the tourist
    • Pilgrim pathways (3), Personalities (4), Architecture (4)
    • TRANSROMANICA
  • Consequences
    • (A) Building up your own network
    • (B) Joining an existing network
routing signage system
Routing & Signage System

Saxony-Anhalt

Thuringia

Paray-le-Monial

Carinthia

Slovenia

Serbia

Piedmont

Provinces Modena, Parma and Ferrara

Provinces Castile and Leon, Cantabria, Aragon, Catalonia and Aquitaine

Erfurt, 25.06.2008

5

5

routing signage system7
Routing & Signage System
  • Uniform design standards in front ofsites
perceptibility of the theme
Perceptibility of the theme
  • Making the theme visible at the sites / along the way
    • Opening hours, guided tours, events, exhibitons
    • Romanesque Award ceremony, Romanesque Ralley, Concerts in Romanesque churches
internet organization
Internet & Organization
  • Perceptibility in the internet: www.transromanica.com
  • Organizational body
    • Legal status, budget and staff
    • 58 % organized in an association (>7 members)
    • Volunteers vs. Professionals
    • Membership due, own revenues, sponsoring
    • Organs: Executive board, scientific board, members
    • Partner structure
members of transromanica
Members of TRANSROMANICA
  • Slovenia
  • National Tourism Association
  • Carinthia
  • TRANSROMANICA Austria
  • Piedmont
  • Ministry of Culture, Landscape Observatory
  • Serbia
  • National Tourism Organisation, Ministry of Culture
  • Provinces Castile and Leon, Cantabria, Aragon, Catalonia and Aquitaine
  • EuropaRomanica
  • Regional Government of Castile and Leon
  • Thuringia
  • Thuringia Tourism Ltd
  • Paray-le-Monial
  • Internat.Study Centre
  •  Basilica of Paray-le-Monial
  • Provinces Modena, Parma and Ferrara
  • Province of Modena
  • Saxony-Anhalt
  • Ministry of Regional Development and Transport
  • Tourism Association
  • Diversifiedpartnerstructure
  • Networks
    • > 5 sites
    • 10.000 € p.a.
  • Single sites
    • 1 site
    • 1.000 € p.a.
  • Interreg IVB CE:
    • 2,3 Mio €
workflow
Workflow

Romanesquebuildings

Touristicpartners

Public Relations

Political lobby

Work andcommunication on regional level

Oneregionservesas „shoppingwindow“ fortheothers

Members in theregions

Deliveryof material, communicationbetweenpattners, presentationtothe outside andas a whole

Deliveryof material andrequestforpresentation

TRANSROMANICA office

clients identification
Clients & Identification
  • Management of the clients
    • One central contact office
    • Tourist marketing, target groups
      • Market study, sales manual, TRANSROMANICA Tourism Exchange Modena, famtrips, press tours …
  • Regional identification
    • Top down or bottom up
    • Exchange of guides, students, partners, artists
packaging quality
Packaging & Quality
  • Tourist Packages
    • Making the theme bookable
    • Packages or by modules
  • Quality criteria
    • Development and safeguard
    • A few and hard criteria vs. many and soft criteria
criteria transromanica
Criteria TRANSROMANICA
  • Cultural-historic, e.g.:
    • % ofRomanesquepartofthebuilding
    • Conditionofthebuilding
    • Level ofhistoricsignificance
  • Touristic:
    • Catchmentarea
    • Evaluation in guidebooks
    • Openinghours, frequencyofevents…
  • Criteriamadebyexternals:
    • Public relations, workingwithyouth, touristmarketing…
coming up
Coming up…
  • May 2010: An amazing journey through the Middle Ages, Modena, Italy
  • June 2010: Opening of the painting/ photograph exhibition created during a school exchange; Thuringia (Germany) & Carinthia (Austria)
  • September 2010: Summer School Carinthia (Austria)
  • New image brochure and websiterelaunch
as always
As always…
  • International marketing platform
  • International recognized quality label
  • Contacts to new partners and cultural routes in Europe
  • Personal advice by TRANSROMANICA office
  • Promotion and funding

TRANSROMANICA e.V.Juliane Koch• Danzstr. 1 • 39104 Magdeburg • GermanyPh: +49 (0)391 - 73 84 350 • j.koch@transromanica.comwww.transromanica.com

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