Media Economics and the Global Marketplace. Chapter 13. Shopped til They Dropped. Enron WorldCom Tyco Vivendi Adelphia Communications AOL/Time Warner All mired in scandal. Monopoly Oligopoly Limited competition. Three Common Structures. Media Performance. Direct payment
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All mired in scandal
“Transnational media corporations executed business deals across international terrain.”
“Big is bad if it stifles competition…but big is good if it produces quality programs.”
“The top management of the networks…has been trained in advertising, research, or show business. But by the nature of the corporate structure, they also make the final and crucial decisions having to do with news…. Frequently they have neither the time nor the competence to do this.”—Edward R. Murrow