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Increase Revenue with Your Website Low Cost Solutions For Any Website presenter: Jacob Stansky XO Pandora Designs 3 Ways to Make More Money With A Webiste 1 - Sell a product and then sell it better! 2 - Drive more people to your physical door. 3 - Sell space on your valuable website.

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increase revenue with your website

Increase Revenue with Your Website

Low Cost Solutions For Any Websitepresenter:Jacob StanskyXO Pandora Designs

3 ways to make more money with a webiste
3 Ways to Make More Money With A Webiste

1 - Sell a product and then sell it better!

2 - Drive more people to your physical door.

3 - Sell space on your valuable website.

* - Place Ads on your website.

key stages to increased web revenue
Key Stages to Increased Web Revenue

1 - Bring Them In.

2 - Promote Your Revenue Source.

3 - Analyze Your Numbers.

4 - Use Your Numbers.

1 ways to bring them in
#1 - Ways To Bring Them In
  • A Search Engine Optimized Website
  • Google’s Free Programs
  • Google Adwords
  • Social Media Participation
  • E-mail Newsletter Program
  • Put Your URL Everywhere!
seo your website
SEO Your Website

The Golden ? - “How Do I Get Listed On Search Engines?”(40/40/10)

• Quick Anecdote (Importance of SEO)

• Why I don’t share more…

• Where I will share more

go google
Go Google
  • Google 3 Best Free / Low Cost Website Promotion Services:

1) Google Maps Business Listings 2) Google Add URL 3) Google Adwords 

See Appendix A

google maps business listings
Google Maps Business Listings
  • Simple 2 minute process to add your business to Google Map Searches
  • Another resource for Search Engine’s to find you.
  • Have Photos (web resolution or YouTube Video links handy)
  • Down the Road: Integrate maps code into your website with ease.
  • Go Home and Do It Today!

See Appendix B

submit your url
Submit Your URL

Submit your URL to Google, Yahoo, MSN, AOL and more for free. Do it yourself!

  • Google - http://www.google.com/addurl
  • Yahoo - http://search.yahoo.com/info/submit.html (website, media, mobile)
  • MSN Search - http://search.msn.com.sg/docs/submit.aspx
  • DMOZ (Open Source Directory) - http://www.dmoz.org/add.html
google adwords
Google Adwords

Nutshell “What it is” - The ability to put an ad with your website link in front of the exact online users your looking for.

Advantages:

  • Set your own budget
  • Use the best keywords*
  • GeoTarget
  • Set Time Length of Ad Run
  • Direct clicks to a specific landing page!
  • Use Free Credits**
  • Reliable (unlike Yahoo)

See appendix C

* Your Google Analytics account will list Keywords how users found you. ** Some new hosting accounts provide $50 worth of Free Credits

social media outreach
Social Media Outreach

Get Out There! It’s not playing - It’s revenue. Web went from Digital yellow pages to digital elevator speech. There are millions of elevators to drive traffic to your website in 30 seconds. Breadcrumbs!

• Get on Facebook, LinkedIn, MySpace (with caution), WFA Community (Hint Hint), Twitter, etc...• Create A Free blog on Blogger.com or Wordpress.com• Add Videos to YouTube (owned by Google - hint)

e mail newsletter programs
E-mail Newsletter Programs
  • 2 Turn Key Solutions XO supports: Constant Contact & iContact.
  • One Monthly fee / Unlimited e-mail ability (use responsibly!).
  • Fraction of the cost of print & mail.
  • Timely - send immediately. Warn of last minute savings, end of pre-sale…
  • Dedicated subscribers read content they ask for!
  • 100% trackable: How many opens, how many clicked, etc…
  • Templates to get started. Custom options to brand.
  • User Friendly Consoles to manage yourself.
  • SPAM approved. 90 - 96% deliverability success.
  • Add sign-up box right to your website - just copy & paste.
  • Non-profit discount!
  • Link to products or tickets directly from newsletter (anecdote).
add your url everywhere
Add Your URL Everywhere
  • E-mail signature
  • Signage
  • Advertising
  • Marketing Material
  • Videos
  • Blogs, Forums, Maps
  • Word-of-Mouth
once they reach your site
Once They Reach Your Site
  • Put your Revenue up front!
  • Add multiple paths to your revenue landing pages.
  • Add online ticket links to every page.
  • Take great photos. Not sure, look at Amazon.com (simple tip).
  • Call to action on everything involving money transactions.
  • Test your own check-out system!
  • 3 clicks away. Nothing should be more than 3 clicks away.
  • Add value to web customers. Savings, convenience, etc…
  • Present it nicely and professionally.
  • Make sure they sign-up!
  • Provide assurance of safety. E-mail address & Credit Card Policy.
analyze your analytics
Analyze Your Analytics

Track your web stats for more revenue and future success!

  • Turn traffic into online sponsorship opps (website & newsletter)
  • What pages were the most popular. Add key messages there!
  • What pages were not popular but important? Promote on homepage.
  • Find & Fix errors.
  • Harness keyword results, put back into your Adwords program.• Keep them informed with your monthly newsletter.
  • Move popular content on the lead pages. • Clear out inventory with a web sale! Web Auction!
  • Work with Top Referrers - Drop Bad Advertising

See Appendix D

thank you
Thank You

And now go out there and make more money with your website!!!

Jacob StanskyOwner / Web Producer XO Pandora Web & Graphic Designs

Contact:T: 925.484.6480

E: jacobj@xopandora.comW: www.xopandora.com

Sign-up for our free newsletter at www.xopandora.com