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Regional Strategic | Plans. October, 2002. The State and Regional Development Strategy. Eric Rinehart, Economic Development Solutions, inc. A project of the Illinois Department of Commerce & Community Affairs In partnership with Center for Governmental Studies, Northern Illinois University.

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the state and regional development strategy

Regional Strategic | Plans

October, 2002

The State and Regional Development Strategy

Eric Rinehart, Economic Development Solutions, inc.

A project of the Illinois Department of Commerce & Community Affairs

In partnership with Center for Governmental Studies,

Northern Illinois University


presentation outcomes
Presentation Outcomes
  • Describe: University/State Agency Partnership
  • Describe: Regional Strategic Planning
    • Positive Analysis [System Oriented Modeling]
    • Normative Analysis [Goal/Issue Oriented Planning]
    • Instrumental Analysis [Concurrent Decision-Making]
    • Summative Evaluation [Qualitative/Quantitative]
  • Describe: 10 Innovative Planning Techniques
    • Valuable but seldom used planning tools
traditional approach strategic planning for companies
Analysis PEST SWOT Assessment Issue Identification

Vision Set Vision(s) Goals/Objectives Select Strategies

Action Plan Assign Response Craft Work Plan Allocate Resources

Evaluation Inputs, Processes, Outputs

Traditional ApproachStrategic Planning for Companies
policy analysis approach strategic planning for communities
Positive Plan to Plan Customer Segments/Values Environmental Scan

Normative Situation Analysis Alternative Futures Content Analysis Portfolio Analysis

Instrumental Strategy Identification Formative Evaluation/Decisions Performance Planning Issue Management

Summative Input, Process, Output, Outcomes

Policy Analysis ApproachStrategic Planning for Communities
plan to plan




  • Focus on identifying/addressing regional issues
  • Develop a model planning process/planning documents
  • Build the development capacity of Illinois communities
required plan elements
Required Plan Elements:
  • Major Participants
    • Consult with local officials/organizations
    • Work with other state entities.
  • Key Steps
    • Identify improvement characteristics
    • Recommend growth goals
    • Recommend administrative action


defined by

Labor Markets

university partners
University Partners
  • Center for Governmental Studies - Northern Illinois University  
  • Center for Urban Economic Development - University of Illinois at Chicago
  • Institute for Public Affairs - University of Illinois at Springfield  
  • Ctr. for Organizational Research & Development - Southern Illinois University at Edwardsville
  • Office of Economic and Regional Development - Southern Illinois University at Carbondale
  • Illinois Institute for Rural Affairs, - Western Illinois University
positive analysis





Plan to Plan

Regional Conditions

Customer Segmentation

Positive Analysis; What is

customer segmentation values clarification


Customer Segmentation [Values Clarification]
  • Started off with Interest Groupings …
    • Local Governments
    • Small Business
    • Community Organizations
    • Development Organizations
  • …Which defined the Scope of Planning
    • Political Arena … Public Facilities
    • Economic Arena … Business Vitality
    • Sociological Arena … Community Conditions
    • Institutional Arena … Marketplace Institutions
environmental scan the new economy
Environmental Scan [The New Economy]


  • Competitive Advantage Structure
    • Resource-Based; Capital-Based; Technology-Based
  • Trends [in Economic Behaviors][Paden 72]
    • Supply, Demand, Production, Adjustment
  • Current Economic Performance
    • Industrial & Employment Dynamics

Substitute for PEST Analysis

regional situation analysis organized delivered by university partners
Regional Situation AnalysisOrganized/Delivered by University Partners
  • Review of Current Strategies
    • Review of Existing Regional Plans
    • Review of State Agency Programs
  • Region Characteristics
    • Population Profiles
    • Employment Profiles
    • Industrial Profiles
normative analysis


Alternative Future

> Portfolio Analysis>

Institutional Goals



Normative Analysis: What ought to Be

situation analysis organized by north ill univ delivered by universities


Situation Analysis Organized by North. Ill Univ./Delivered by Universities

Community Assets [Strengths and Weaknesses]

  • Public Infrastructure
  • Market Foundations

Programmatic Needs [Opportunities/Challenges]

  • Community Betterment
  • Business Development
  • Workforce Development

SWOC substitute for

Internal External Analysis

survey questionnaire organized delivered by university partners
Survey Questionnaire Organized/Delivered by University Partners
  • NIU designed Questionnaire
  • Mailings to over 29,000 individuals
    • Business Owners Chambers Development Organizations Mayors
  • Survey Questions
    • Goals and Measures of Success
    • Perceptions of Strengths/Challenges
    • Program/Issue Areas Requiring Action
component area summits organized delivered by university partners
Component Area Summits Organized/Delivered by University Partners


  • 1st Step = Vision-Setting [a.m.]
    • New Economy [Context]
    • Small Group Discussion
    • Plenary Consensus
  • 2nd Step = Identification of Priorities [p.m.]
    • Stakeholder Survey Results [Context]
    • Small Group Discussion
    • Plenary Group Voting

Alternative Futures Approach

vs Extrapolation of Current Trends or Classical ‘Problem’ Identification

content analysis thematic mapping
Content Analysis [Thematic Mapping]


  • Grouped 90+ Regional Priorities; because:
    • Wanted to quantify common patterns of concepts
    • Aggregate list of issues too large and complex to grasp
  • Resulted in 40 Common Objectives, for example:
    • Invest in and fund advanced broadband & wireless
    • Invest in that prepare workers for new economy jobs.
    • Empower organizations to implement best practices
portfolio analysis affinity diagramming
Portfolio Analysis[Affinity Diagramming]

4 Customer Segments:4 Groups each

with distinct Scopes of Interest …


Governor & Director

Strategic Goals

Summit Participants: 40 Priorities

(Strategic Objectives) from the 19 sessions


Institutional Goals

[A Strategic Development Framework]

  • Public Facilities
    • Governance
    • Taxes/Regulations
    • Infrastructure
    • Public Services
  • Market Institutions
    • Capital [Financial] Access
    • Human Capital
    • Technology Resource
  • Community Betterment
    • Growth Management
    • Area Redevelopment
    • Employment Opportunity
    • Self Sufficiency
  • Enterprise Growth
    • Capital Investment
    • Trade/Export Promotion
    • Production Operations
    • Entrepreneurial Starts
state regional report organized by department prepared by universities
State/Regional ReportOrganized by Department / Prepared by Universities
  • Introduction
  • The New Economy Competitive Structure, Trends, Performance
  • Implications for Government Foundations and Functions of Development
  • Development Strategies in a New Economy 15 Strategic Goals/40 Strategic Objectives
  • Area [Regional] IssuesSurvey Responses on Major Themes

instrumental analysis



Instrumental Analysis: How to Get There

  • Strategies Identified[Problem Solving]
  • Legislative
  • Programmatic
  • Administrative
  • Issue Management [Tools/Techniques]
  • Strategy Assignment
  • Policy Formulation
  • Action Planning
  • Formative Evaluation[Risk Assessment]
  • Suitability
  • Feasibility
  • Acceptability
  • Performance Planning[Resource Allocation]
  • Technical Assistance
  • Benefactor
  • Advocacy
strategy identification organized delivered by university partners


Strategy IdentificationOrganized/Delivered by University Partners
  • Review of Existing Plans [Some Locations]
  • Consult Key Stakeholders [Some Locations]
  • Practitioner Brainstorming Session
    • Morning: Theme Based Small Group Session
    • Afternoon: Discussion and Prioritization
  • Field Visits/Field Observations [Some Locations]
  • Web-Based Survey Tool [Some Locations]

Group Problem Solving Sessions; Spring 2001

brainstorming sessions organized delivered by university partners
Brainstorming SessionsOrganized/Delivered by University Partners
  • Plenary Session: Review of Efforts to Date
    • Regional Priorities/State Objectives from ‘00
  • Morning: Small Group Discussion
    • Brainstorming Strategic Solutions/Project Ideas
  • Afternoon: Presentation and Prioritization
    • Set Priorities for Regional Implementation

1145 participants donated approximately 2.5 years of time

development opportunities working document
Year 2: Statewide

15 Strategic Goals

40 Strategic Objectives

Year 3: Regional

425 Suggestions

## Courses of Action

Development OpportunitiesWorking Document
formative evaluation risk assessment tool

Suitable - “Is it reasonable to act?” i.e. is not too broad or complex to undertake; has a reasonable time horizon; is of a scale the organization can undertake. [Impact]

Feasible – “Is the organizational capable of acting”, considering the competitive environment, operations needs/ requirements, and ability to secure resources required. [Funds]

Acceptable - “Does the organization have a will to act”, considering organizational preferences, excess capacity, and its expertise/capabilities. [Champion]

Formative EvaluationRisk Assessment Tool


performance planning resources allocation tool


Performance PlanningResources Allocation Tool
  • Organizational Champion
    • Regional Organization - University Partner
    • State/Federal Agencies - Department Team
  • Nature of Efforts Required
    • Advocacy/Brokering - Research/Exploration
    • Facilitation/Advisory - Trng/Tech Assistance
    • Grants Packaging - Champion/Guardian
  • Resources, Funds Required
    • Time and Effort - Volunteers/Pro-Bono
    • External Grants - New Funds/Tax Expenditure
strategies matrix organized by department prepared by universities





Statewide Impact

Contract Funds

Grant Funds

Regional Org

External Agent

Univer. Partner

Dept. Team


Org. Advisor


Tech Handbook

Educ. Training

Strategies MatrixOrganized by Department / Prepared by Universities

Risk Impact Funds Champion Effort

Formative Evaluation/Performance Planning

regional reports organized by department prepared by universities
Regional Reports Organized by Department / Prepared by Universities
  • 1st Report: Executive Summary
    • Brief 4 Page Overview
  • 2nd Report: Regional Development
    • Development Framework
    • The Region
    • Regional Visions/Priorities [From 1st Year]
    • Development Opportunities [From 2nd Year]
    • Next Steps: Issue Management
issue management project implementation


ISSUE MANAGEMENT[Project Implementation]
  • Set Objectives
  • Raise Funds
  • Locate Staff
  • Deliver Product/Service
  • Evaluate Efforts
  • Starting PointCourses of Action
  • 30+ Projects2-3 in Ea. Region 6-8 by Dept.
initial viewpoint implementation skills techniques


Initial Viewpoint [Implementation Skills/Techniques]










Tech. Handbooks

current viewpoint continuous improvement process
Current Viewpoint [Continuous Improvement Process]
  • Increase the understanding of customer needs (i.e. process improvement opportunities)
  • Develop a body of knowledge on key subjects(inventory/compile development information)
  • PLAN
  • Policy analysis (of the cause and effect relation among development policy alternatives)
  • Document innovative practices and techniques
current viewpoint continuous improvement process32
Current Viewpoint [Continuous Improvement Process]
  • Direct or convert resources to implementation
  • Make adjustments (technical assistance)
  • Evaluate program successes
  • Promote professional development initiatives
  • Transfer & shape institutional structure
summative evaluation








Framework for Development


How Do We Know We’ve Arrived?

specific measures
Specific Measures


  • Participatory: 2,100 participants; 11,000 hours


  • Community Oriented Planning Methodology
  • 10 + Planning Innovations Adapted


  • Integrated State Strategy [and Reports]
  • 2- Projects Completed; 40+ Projects Underway


  • New Development Framework
participatory planning stakeholder inputs
Stakeholder Planning

Defining the Scope

Survey Questionnaire

Priority Setting Summit

Brainstorm Sessions

Performance Planning





Yr 1: Plan to Plan

Yr 2: Goals/Obj. Report

Yr 3: Regional Strategies

Freeman, 1984

Participatory Planning[Stakeholder Inputs]
strategic planning for communities


Clarify Values >

Community SW-OC>

Economic Model


Future Priorities

> Portfolio Analysis

> Goals Plan


Brainstorm Options

> Gap Analysis

> Actions Plan

Assign to Parties >

Allocate Resources

>Work Plans


Monitor >

Review Performance >

Analyze Impact


Strategic Planning for Communities
innovations tested and proven
Innovations Tested and Proven
  • Values Clarification: To Define the Scope of Effort
  • Environmental Scan: Impact of the New Economy
  • Situation Analysis: Survey Community SW-OC;
  • Alternative Futures: Visions & Priorities
  • Content Analysis: Aggregated Common Priorities
  • Portfolio Analysis: Framework of Development
  • Strategy Identification: Participatory Process
  • Formative Evaluation: Decision Making
  • Performance Planning: Plan Meets Need
  • Issue Management:Project Management

Development Framework

[for State and Regional Agencies]

  • Public Facilities
    • Governance
    • Taxes/Regulations
    • Infrastructure
    • Public Services
  • Market Institutions
    • Capital [Financial] Access
    • Human Capital
    • Technology Resource
  • Community Betterment
    • Growth Management
    • Area Redevelopment
    • Employment Opportunity
    • Self Sufficiency
  • Enterprise Growth
    • Capital Investment
    • Trade/Export Promotion
    • Production Operations
    • Entrepreneurial Starts
for more information
For more information
  • John L. Lewis, Northern Illinois
  • Michael T. Peddle, Northern Illinois
  • Eric L. Rinehart, Commerce/Community