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The Centre

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  1. The Centre • Lime Ridge Mall opened in 1981, and completed a $45M redevelopment in 2003 that upgraded the interior of the mall and added a new and exciting merchandise mix including retailers such as Old Navy, Eddie Bauer, American Eagle, and SportChek. • Lime Ridge is a two-level mall with over 230 stores, including Sears, The Bay, SportChek, Old Navy, Home Outfitters and The Bay Home Store. • Annual Traffic is approximately 11 million. • Annual Sales $200 million • Productivity $503 p.s.f. (January 2005).

  2. The Market • Lime Ridge Mall is located in Hamilton, Ontario, about 45 minutes south of Toronto. Lime Ridge Mall is the dominant regional mall in the new City of Hamilton and has a trade area population of over 492,000(est. 2004 pop.) • The population growth rate in the PTA is estimated to grow 0.7% by 2014, which is lower then the Canadian average of 1.7%, while the population growth in the STA is estimated to grow an average of 1.9% by 2014, slighter higher than the Canadian average. • The average household income for the TTA is $61,926, lower than the Canadian Average of $65,134. • Lime Ridge serves a market with sales potential of $1.9 billion dollars, and is currently capturing 10.1% market share (excluding major department stores).

  3. Customer Profile Lime CF CF Ridge Ontario National Female 67% 62% 63% Average Age 39.1 39.9 39.7 Household Income $65,216 $75,107 $71,146 Employment 56% 56% 60% English 90% 91% 77% Home Ownership 68% 70% 68% Household Size 3.2 3.1 3.0 Children in Household 45% 43% 39% Student 19% 18% 16% Tourist 1% 2% 3% Out of town visitors 13% 14% 17%

  4. Shopper Behaviour Lime CF Ridge Ontario Time (minutes) 96 86 Visits (per month) 4.0 4.4 Stores visited 5.0 4.6 Stores purchased 2.1 2.1 Buyer conversion 39% 40% Walkout rate 8% 12% General spend $80.41 $81.32 Spender average $87.71 $91.93 food/bev purch. 52% 45% General spend f/b $4.73 $4.33 Spender avg.f/b $9.01 $9.54 Monthly cont. $352 $405 Loyalty 6.1 5.9 Satisfaction 8.4 8.3

  5. Media Mix Base Media • Transit Shelters • Daily newspaper • Radio Secondary Media • GO station platform posters, floor maps, transit shelters and in-train posters. Mall Media: • Interior posters (32 x 44) • Door decals (8 x 10) • Clear Channel Directories and Banners • Digital Advertising Network (D.A.N) • E-marketing Newsletter • Web-Page

  6. Strategic Partnerships Focusing on Families and Children • K-Lite 102.9 (Radiothon and other events) • Hamilton Health Science (McMaster Children’s Hospital) • YWCA  • Big Brothers/Big Sisters • Children’s Aid Society • Christmas Miracle

  7. Christmas 2004 Advertising campaign Transit shelters in Secondary Trade Area – Burlington, Ancaster. • GO Stations in Hamilton, Burlington and Aldershot • Floor Decals • Door Decals • Subway Posters • Interior train Posters • Bus Shelter Wraps

  8. iPod contest giveaway In-mall signs, web page, e-newsletter