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Social media and guilford county schools. Jumping in with both feet. overview. 75% of adults 18-24 have a social network profile Internet usage: 18-32 – 30% 33-44 – 23% 45-54 – 22% - Pew Internet and American Life Project. overview. According to a 2009 GCS communications survey:

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Social media and guilford county schools

Jumping in with both feet


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overview

  • 75% of adults 18-24 have a social network profile

  • Internet usage:

  • 18-32 – 30%

  • 33-44 – 23%

  • 45-54 – 22%

  • - Pew Internet and American Life Project


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overview

  • According to a 2009 GCS communications survey:

  • 34% of parents get their information from the GCS website and internet

  • 10% from e-mail


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overview

  • If you don’t do it, someone will do it for you!


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overview

  • It all began in January, 2010

  • Since then:

  • More than 2,100 “fans” on Facebook

  • More than 5,000 views on YouTube

  • More than 400 followers on Twitter

  • Almost 85 members on LinkedIn



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twitter

  • Tips for Twitter

  • Give your followers the information they need



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twitter

  • Tips for Twitter

  • Additional tool for spreading good news

  • Use a link shortening service (e.g., Bit.ly)

  • Use hashtags to join a larger conversation



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twitter

  • Tips for Twitter

  • Be informative, but personal

  • Retweet or post positive media stories



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twitter

  • Tips for Twitter

  • Tie your tweets to news of national interest

  • Use links to drive traffic to your website



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Twitter

@NASA and other users retweeted the link and the slideshow got 1,077 views during one weekend.


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LinkedIn

  • Tips for Creating a LinkedIn Group

  • Your name is important

  • Allow open access


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LinkedIn

  • Tips for Promoting a LinkedIn Group

  • Send invites

  • Link from your website

  • Integrate into your marketing efforts


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LinkedIn

  • Tips for Managing a LinkedIn Group

  • Add discussions, news and jobs

  • Send announcements




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YouTube

  • Simone Jones went to Broadway… and got 224 views on YouTube





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facebook

  • According to Syncapse:

  • 28% more likely to continue using a brand than fans who are not on Facebook

  • 68% of fans are "very likely" to recommend a product to family and friends (as opposed to 28% of non-fans)

  • 81% of fans feel a connection to the brand (versus only 39% of non-fans)


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facebook

  • Facebook Fans

  • According to Syncapse:

  • Have an average value of $136 in the private sector


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overview

  • Have a conversation – don’t just push out information.



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In the end

  • Twitter, YouTube, LinkedIn, Facebook –

  • All tools to enhance offline relationships – not replace them


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In the end

  • Twitter, YouTube, LinkedIn, Facebook –

  • “Social networks aren’t about websites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director