Qualitative Analysis. Workshop 5 ESRC Workshops for Qualitative Research in Management. Identification of training need.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
ESRC Workshops for Qualitative Research in Management
By the end of this workshop participants should:
1. An initial attempt to develop categories which illuminate the data.
2. Saturation of these categories with many appropriate cases in order to develop their relevance.
3. Developing these categories into more general analytical frameworks with relevance outside the setting.
Glaser and Strauss (1967).
Important to minimise subjectivity by:
(Dey 1993: 96-97).
1.Perceptions of management
2. Customer Aggression
Put about how customer aggression is defined as anything frontliner or researcher perceives as such. Put about problems of definition and how this workshop does not aim to deal with this.
Perceptions of management subcategories:
Huge variation in types of discourse analysis:
‘the only thing that commentators are agreed on in this area is that terminological confusions abound’
(Potter and Wetherall 1987:6)
In approaches such as ethnomethodolgy and conversation analysis discourse is concerned with the more linguistic concerns of the structure of talk and the processes used by speakers to construct their worlds (Schwandt 2001).
Foucauldian approaches consider discourses as systems of power/knowledge which are socially and culturally located and which construct subjects and their worlds (Gubrium and Holstein 2000).
(Alvesson and Karreman 2002).
Discourse can be confirmed by:
Aids mechanical data management techniques such as:
‘Qualitative enquiry depends, at every stage, on the skills training, insights, and capabilities of the inquirer. Qualitative analysis ultimately depends on the analytical intellect and style of the analyst’ (Patton 2004: 436).