Web Marketing for Smarties. Malena Lott ATHENA Institute. Intro. Once upon a love story Livin’ in the wild, wild web Success stories. Why web marketing?. Online spending and time are both UP Free to “publish” Ability to add credentials and legitimacy to you and your company
I will use the web for good and not evil. Or something like that.
(Eat SPAM. Don’t send it.)
Will continue to grow and one day may dominate “words” on the web.
What do you want them to FEEL?
Zappos! Dove, AXE, SW Airlines, Geiko, Sonic