Helping Our Students Understand Bias & Propaganda. Frank Baker, media educator firstname.lastname@example.org Media Literacy Clearinghouse www.frankwbaker.com. Life, Liberty, and the Pursuit of Social Studies. “Best Practices” Workshops. December 6 (elementary) December 7 (secondary) Columbia
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Frank Baker, media email@example.comMedia Literacy Clearinghouse
Life, Liberty, and the Pursuit of Social Studies
December 6 (elementary)
December 7 (secondary)
Brooklyn Baptist Church Conference Ctr.
Registration: SDE Website
"The Jeffersonian ideal of an informed electorate necessitates media literacy education. ... With the incredible rise of the internet and the unedited nature of many web sites, students need more than ever to learn how to assess the validity and credibility of the information to which they are exposed." Robert Kubey, Rutgers University
Grade 5the popularity of new technology such as automobiles, airplanes, radio, and movies
Summarize the impact of cultural developments in the US following WWII, including the significance of pop culture and mass media and the population shifts to the suburbs
Grade 8Explain the causes and effects of changes in SC culture during the 1920s, including .....the rise of mass media.....
6-2.9 Recognize propaganda techniques such as bandwagon and testimonials.
E1-2.4 Evaluate persuasive and propaganda techniques.
Please spend a few moments thinking
about what this means to you—and
then write your own definition….
Source: Center for Media Literacy
No, this is a PHOTOGRAPH of a horse.
Propaganda is a specific type of message presentation directly aimed at influencing the opinions of people, rather than impartially providing information.
"Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions [thoughts], and direct behavior to achieve a response that furthers the desired intent of the propagandist."
Source: Propaganda and Persuasion, Garth Jowett/Victoria O'Donnell
"Bias is manifest in texts when authors present particular values as if they were universal. For example, bias can be conveyed in the media through the selection of stories, sequence, and slant in newscasts; the placement or omission of stories in newspapers; who is interviewed and left out in radio or television talk shows and news programs; the advertisements on webpages, television, magazines, radio shows targeted at specific audiences; the lyrics of commercial jingles and popular music, and the images displayed with them in broadcast commercials and music videos; the goals, procedures, and the rules of video games.“ Source: December 2002, readingonline.org
5-1.10Recognize indicators of author’s bias.
6-7.7Analyze sources for accuracy, bias and purpose.
8-7.6Evaluate sources for accuracy, bias and purpose.
Source: Media & American Democracy/ Bill of Rights Institute
In Bernard Goldberg’s book BIAS, heaccuses CBS News of bias in reporting.