Dr Petros Iosifidis. City University London. Paper Title. From Public Service Broadcasting (PSB)… to Public Service Media (PSM). Paper Structure. Changes in media market structure PSB challenges PSB responses Do we still need PSB? From PSB to PSM. TV Markets in Europe . Changes :
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2 MAIN PROBLEMS:
The above examples show a tendency to decentralization of the governance, to ensure diversity in decision-making: