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PANKAJ FACEBOOK AD ASSIGNMENT

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PANKAJ FACEBOOK AD ASSIGNMENT

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  1. FACEBOOK AD ASSIGNMENT PANKAJ TEMBHURNE

  2. 1. Anand Jewels was launched in Raipur few months back. They have spent a lot of money on traditional marketing but didn't get any good results. We suggest they spend on Digital Marketing and hence increase their store traffic . a. What ad objective should they run? b. Create two different audiences for this brand. c. Create an Ad Copy (this should be different from the current ad)?

  3. a. What ad objective should they run? Ans. Anand Jewels Raipur should run facebook ad with an objective of brand awareness because their main goal should be to promote their store in near by location or cities nearby so that the peoples get aware about their store in Raipur.

  4. b. Create two different audiences for this brand. c. Create an Ad Copy (this should be different from the current ad)? Answers in next slides

  5. AD SET 1 :-

  6. AD COPY FOR AD SET 1 :- .

  7. AD SET 2 :-

  8. AD COPY FOR AD SET 2 :- .

  9. 2. Avinash Group is coming up with a new project in Kamal Vihar, Raipur but are struggling to convert their leads to buy a home there because of lesser convenience options available as of now. The Project Name is Vivanta by Avinash which sells 3 & 4 BHK Bungalows in 80 Lacs. a. Who should be the target audience for this project who will be willing to invest there? b. Create two audiences for the same. c. What ad objective should they run to get better results? d. Create an Ad Copy (this should be different from the current ad)?

  10. a. Who should be the target audience for this project who will be willing to invest there? Ans. The target audience for this project who will be willing to invest there are :- 1. Upper middle class and higher class person who wants a house because of the price which is starting from 80 lakhs rupees. Those who wants to invest in Raipur because Raipur is the capital of chhattisgarh. Those who need a bungalow in secured campus society and have trust on Avinash group 2. 3.

  11. b. Create two audiences for the same. d. Create an Ad Copy (this should be different from the current ad)? Answers in next slides

  12. b. Create two audiences for the same. Audience 1

  13. Ad copy for audience 1 :- .

  14. Audience 2

  15. Ad copy for audience 2 :-

  16. c. What ad objective should they run to get better results? Ans. To get better result in real estate ads we should go with the objective of lead generation because conversion in real estate is tough and to convert the prospect into customer we need to build healthy bond and make healthy conversation with the prospect and to make a healthy conversation we require more details about the prospect like name, contact number, address, and some other informations also. With the help of lead generation objective we can get all the necessary details of the interested clients which leads to conversion.

  17. 3. It is critical for businesses online to generate more leads to drive conversions. a. Create a Facebook Lead form for any Real Estate Client? b. Which type of Lead form on Facebook helps the users to check the data they are filling? c. What type of questions are not allowed to ask in the lead forms? Give 3-4 examples.

  18. a. Create a Facebook Lead form for any Real Estate Client? Ans. lead form preview :-

  19. b. Which type of Lead form on Facebook helps the users to check the data they are filling? Ans.Meta Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number and more.

  20. c. What type of questions are not allowed to ask in the lead forms? Give 3-4 examples. Ans. Questions which include Criminal or arrest history, Financial information, Health information, Health information, Account numbers, Government-issued identifiers, Insurance information, Religious or philosophical beliefs, Sexual orientation or information about the sexual life are not allowed to ask in lead form. For examples What is your criminal record ? Do you have any diseases ? Which god do you believe in ?

  21. 4. Rahul is a Digital marketer, and his client is Confused between the following terminologies: a. Difference between Brand Awareness & Reach objectives? b. Create a lead form for automobile sector for selling a car (for Maruti Suzuki showroom)

  22. a. Difference between Brand Awareness & Reach objectives? Brand Awareness Reach objectives 1. Brand Awareness Objective: It is for advertisers who want to show ads to people who are more likely to recall them. It is Cost Efficient. It changes people’s Attitude and Behavior. It increases In-Store Sales. Reach Objective: The reach objective maximizes the number of people who see your ads and how often they see them. Brand Awareness Objective is the solution for creating a memorable campaign 1. 2. 3. 2. 4.

  23. b. Create a lead form for automobile sector for selling a car (for Maruti Suzuki showroom)

  24. 5. Domino's has come up with a new variant called Dominos Paratha Pizza www.vidabyvayamedia.in 2 and wants to create more awareness on this to boost sales. They are offering Buy 1 and get 1 Free for this variant and additional 20% discounts if you order from their app and want to get orders from Pan India. a. Which campaign objective should they run? b. Write Demographics and Psychographics for this. c. Which Placement should they use and why?

  25. a. Which campaign objective should they run? Ans. To get better result we should go with the objective of sales because we need to find people who are likely to purchase our new pizza variant and wants to create more awareness on new pizza to boost sales and drive sales and conversion in our app.

  26. b. Write Demographics and Psychographics for this. Ans. According to research the largest age group who eat junk food like pizza in India are from 12 to 40. So on the basis of research they should choose the age limit of 13 to 40 years which includes the maximum audience of our product. As per the requirement they should select India in location bar because we need to run this ad in pan india. Just because they selected the least age limit as 13 years we can not do detailed targeting because Meta does not allow This option. It is not available because the audience includes people who are under 18. So this will be our Demographics and Psychographics.

  27. C. Which Placement should they use and why?

  28. They should use all these above placement because their targeted audience are of the age 13 to 40 years and this age group involves kids, teenagers, and adults and now a days all of these are very much engaged in their social media like instagram and facebook on daily basis.

  29. THANK YOU

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