How Ad Blockers Are Changing Digital Advertising

1. The Rise of Ad Blockers How Trackier Helps to Reach the Right Audience? www.trackier.com

2. Introduction In today’s online world, advertising isn’t as easy as it used to be. More and more people are using ad blockers to stop ads from popping up on their screens. As of 2025, about 42.7% of internet users have some kind of ad-blocking tool installed.  This growing trend is a real headache for businesses that depend on digital ads to get their message out and make money.  It’s not just a small annoyance—it’s changing how businesses connect with customers. Traditional ways of showing ads are losing their power, and that means advertisers and publishers have to rethink everything to keep reaching the people they want. Why More People Use Ad Blockers? Ad blockers are super popular now. Over 912 million people worldwide use them on their phones and computers. In the U.S., about 32.2% of internet users block ads, with 37% of them on desktops. People have clear reasons for turning to these tools: Rise of Ad Blockers Why Users Prefer Them? www.trackier.com

3. ? More Privacy: example, 31% of U.S. adults use ad blockers to stop companies from tracking them? Many want to keep their online activities private. For ? Faster Browsing: block them to make pages load quicker? Ads can slow down websites, so 41% of people ? Fewer Annoying Ads: 71% of U.S. users block ads to get rid of banners that get in the way. Most folks just don’t like interruptions. A big Problems Caused by Ad Blockers Ad blockers create big challenges for businesses that rely on ads to reach people and make money: The Downside of Ad Blockers www.trackier.com Less Money Businesses lose a lot of marketing budget when ads don’t show up. In 2024, ad blockers cost advertisers $54 billion, which is about 8% of all the money spent on digital ads. This isn’t just a one-time hit, it keeps happening as more people block ads, cutting into profits month after month.

4. Ads Don’t Work as Well When lots of people block ads, the usual ways of advertising stop working. Things like banner ads or pop-ups, which used to grab attention, are now invisible to nearly half the internet. This makes it harder for brands to tell people about their products or services. Need for New Ideas Businesses have to find fresh ways to show ads that people won’t block. The old tricks aren’t good enough anymore, so they’re forced to get creative. This might mean spending more time & money figuring out what works, like making ads that feel less pushy or finding new places to put them. How Trackier Helps Fix This? Trackier has smart solutions to get ads to the right people that many brands should leverage to get higher ROAS: Better Ways to Show Ads Friendly Ads Trackier uses ads that don’t bug people. These are less likely to get blocked and more likely to be seen. Sneaky Delivery It give insights how your ads are performing while blending into the content.

5. Smarter Targeting Live Updates It tracks how ads are doing in real time, so businesses can optimize their ad campaign for better results. Personal Ads Trackier uses data to figure out what people like and shows them ads that match. This makes people more interested and less likely to block. Following Rules Stopping Fraud Trackier’s fraud prevention feature detect fake clicks or bot activity, making sure ad budget goes to real people, not scams. Privacy First Trackier follows laws like GDPR and CCPA, keeping user data safe. When people trust the system, they’re less likely to block ads.