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KSM Consultants. Rishabh Ranjan Zawar Qazi Rakesh Sharma Bhavna Kumar. Overview. Industry Overview Competitive Landscape Ikea New Strategic Thinking Over the Horizon Conclusion. Industry Overview. Competitive Rivalry Fragmented Industry 14.2% controlled by top 10

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KSM Consultants


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    Presentation Transcript
    1. KSM Consultants Rishabh Ranjan Zawar Qazi Rakesh Sharma Bhavna Kumar

    2. Overview • Industry Overview • Competitive Landscape • Ikea • New Strategic Thinking • Over the Horizon • Conclusion

    3. Industry Overview • Competitive Rivalry • Fragmented Industry • 14.2% controlled by top 10 • Leads to highly competitive markets • Threat of New Entrants • Economies of Scale • Supplier Power • Fragmented industry leads to low supplier power • 1800 suppliers in more than 50 countries • Profit potential is high

    4. Competitive Landscape • Two major categories • Low end retailers • Heavy price competition leads to low margins • Price-Sensitive customers • Low Customer service • Office Depot, Costco, Wal-Mart • High end retailers • High customer service • Sales Consultant • Easy Payment options • High inventories • Ethan Allen, Jordan’s

    5. Ikea • Goals • 50 stores in the US by 2013 • Increase market share • Sales turnover

    6. Ikea (cont.) • Strengths • Brand Recognition • Low prices • Low Cost • Convenience • Furniture available for decent living • Childcare, restaurant/café, paper, pencil • Weaknesses • Product Quality • No assembly help, delivery, interior design

    7. New Strategic Thinking Future Product-Service Mix International Expansion Shift Strategies Present Pure Product Strategy

    8. Over the Horizon Customers Transform customers experience • Better quality products for high end consumers • Include interior decorating services Products and Services Compare IKEA products and services with competitors • Low End – Walmart – prices are acceptable so no change required • High End – Ethan Allen – customer service comparable, but need to cater to high end customers

    9. Over the Horizon (cont.) Key Metrics Reduce Average Inventory and Increase Sales • Increase Gross Profit Margin • Increase Inventory Turnover • JIT Industry Dynamics Anticipate and exploit industry changes • New technology – be first mover • Spread to newly developing countries like China and India • Rising urban middle class incomes • Existing supplier relationships can be developed Tectonic Opportunities Supply to Local vendors

    10. Over the Horizon (cont.)

    11. Conclusion Opportunities • International Expansion • Target new customer segments • Add distribution channels