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ppt of Digital Marketing courses in chandigarh

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ppt of Digital Marketing courses in chandigarh

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  1. Digital Marketing Introduction, Types, Benefits, Scope & Salary Package Presented by; Pallvi

  2. Introduction to Digital Marketing • Definition:Digital marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services to consumers and businesses. • Key Points: • Uses internet and online-based technologies • Includes mobile phones, social media, search engines, and email • Focuses on connecting with audiences in real-time

  3. Types of Digital Marketing • Search Engine Optimization (SEO) – Improves website visibility on search engines • Content Marketing – Creation and sharing of valuable content • Social Media Marketing (SMM) – Promoting on platforms like Facebook, Instagram • Email Marketing – Personalized communication through email • Pay-Per-Click Advertising (PPC) – Paid ads on Google or social platforms • Affiliate Marketing – Commission-based promotion through affiliates • Influencer Marketing – Partnering with influencers for promotions

  4. Benefits of Digital Marketing • Cost-effective compared to traditional marketing • Global reach and audience targeting • Real-time tracking and analytics • Increased engagement and brand awareness • Higher ROI (Return on Investment) • Easy personalization and automation

  5. Scope of Digital Marketing • Massive Demand: Businesses are going digital globally • Expanding Channels: Social media, mobile apps, voice search • Career Opportunities: SEO expert, digital strategist, content creator • AI & Automation: Growing use of AI in marketing • Industries Using It: E-commerce, healthcare, education, finance, etc.

  6. Salary Package of Digital Marketing • Entry-Level (0–2 years): ₹15,000 – ₹35,000/monthMid-Level (2–5 years): ₹4.5 – ₹8 LPASenior-Level (5+ years): ₹10 – ₹20+ LPASpecialized Roles: • SEO Specialist: ₹3–6 LPA • PPC Expert: ₹4–7 LPA • Digital Marketing Manager: ₹8–15 LPAFreelancing/Consulting: Can earn ₹50,000+/month depending on clients

  7. Conclusion • Digital marketing is an evolving field with immense opportunities.It combines creativity, technology, and strategy to drive business success.If you're looking for a future-proof career, digital marketing is the way to go!

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