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Pace career Academy is the best training institute in pune. we are giving 100% Placement assistance along with training.

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Presentation Transcript
digital marketing marketing our product

Digital Marketing

Marketing our product or service through one or more forms of electronic media on Internet

i.e. Mobiles, Tablets, Laptops, Televisions, Radio and …..etc

d m concepts search engine optimization search

D.M Concepts :

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Pay-Per-Click Marketing
  • Affiliate Marketing
  • Email Marketing
slide5
SEO
  • Search Engine Optimization : The process of affecting the visibility of our website or webpage in the search engine results page
  • SEO Types :
  • Black hat SEO
  • White hat SEO
  • Gray hat SEO
black hat seo not following google rules

Black hat SEO : not following Google Rules and Guidelines.Mainly Focused on Getting Traffic for Short period of time. Ultimately, this approach results in spammy, crappy pages that often get banned very fast.

  • Gray hat SEO :like its name implies, is a little white and a little black.That means it’s not quite as pure or innocent as the whitest of white hats. But it isn’t quite as egregiously manipulative as black hat can be.
  • White- Hat SEO : on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.
  • You’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.
  • ON-Page SEO
  • OFF-Page SEO
search engine marketing search engine marketing

Search Engine Marketing :

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

social media marketing social media marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. ... Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns

pay per click marketing ppc or pay per click

Pay-Per-Click Marketing

PPC or Pay Per Click advertising is a model of internet marketing that lets you place an ad in search engine results without having to "earn" that spot through SEO. It's a powerful marketing channel, since you'll only pay when someone clicks on your ad. Read on to learn how to add this to your digital marketing toolbox.

affiliate marketing affiliate marketing

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make

email marketing
Email Marketing
  • Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail​ except that instead of sending mail through the postal service, messages are sent electronically via email.