11-Ways-to-Build-Customer-Trust-in-eCommerce

1. 11 Ways to Build Customer Trust in eCommerce • A slip from either of the parties can bring down the business like a house ofcards. • Winning and maintaining customer trust is critical to eCommerce success. In thisarticle, we tell you the many proven ways how you can humanize youreCommerce storeand make your customers trust you more like they will trust their near and dearones. • When talking about creating a trusted eCommerce business, you need a trusted eCommerce platform as well. Ever heard about Drupal Commerce? Well, that’s thebest eCommerce platform that will help you make an online store ideal for your business type. • You might be thinking, how can I trust Drupal? Well, sometimes numbers tell thestories. • Right? Have a look at the few statistics (BuiltWith) on Drupal Commerce sinceits inception: • Around 40,690 websites are Drupal Commercecustomers.

2. 10,523 live websites are using DrupalCommerce. • It is the 18th most popular platform among the top 10k sites in openSource. • It is the 19th most popular even in the top 10k sites in the eCommercecategory. • The Drupal commerce websites contribute 0.06% among the top 1million websites. • More than 3k businesses are searching for Drupal websitedevelopment services. • There have been regular updates in Drupal Commerce and its modules,making the customer experiencebetter. • Betransparent • Transparency makes a business inviting to customers. As an online business, youhave literally zero physical presence. The only connection your business canpossibly • maintain is through a digital medium like social pages andcommunities. • Hence, the need for business transparencyis unusually high. As an online store, you can show you are a transparent business by showing the real people who run theshow. Most popular brands have relied on an individual to forge a humane identity for themselves. • Moreover, it is also necessary to have a process that customers can easilyunderstand and reciprocate. Forinstance, • How quickly can they cancel anorder? • How long does it take for a refund to takeplace? • How will a returned item be pickedup? • Will an exchange be delivered for the returnedgoods? • These are some places where you can show business transparency in onlineselling.

3. 2. Don’t pushit It’s exciting to see people visiting your online store. It is quite natural to feel an urge to oversell your products with flashy banner ads and pop-ups. However, such marketing gimmicks when done overly are definitely a turnoff for customers. Keep them simpleand subtle. Don’t push it and don’t force customers to turn them down witheffort. Image via:Aolcdn.com Online advertising, when done in a minimal way, can receive maximum results. Serve your customers with targeted ads that hit their preferences and tastes directly. Such a mode of advertising has higher chances of conversion. Also, customers tend to likeand trust such websitesmore. 3. Show you’retrustworthy

4. When customers buy products from your online store, they expect to be providedwith genuine products from legit manufacturers. The biggest threat to customer trustin online selling is finding fake or counterfeitproducts. Web retailers like Amazon, eBay, Target, etc. are increasingly migrating to high-def product images, videos, etc. that give customers a detailed view of the product theyare interestedin. Further, wherever possible display dealer credentials or genuine product seals thatwill instill trust in the minds of customers. Check out how ExpressWatches, an onlinestore for high-end watches showcase their genuinity with an authorized dealer siteseal. Image via:vwo Can your store deliver genuine products? Can it afford to take back counterfeitproducts that might creep in? It’s a long way but a surefire way to earn trust if genuine products can bedelivered. 4. Showoff

5. 5. Be easilyreachable There are a lot of eCommerce stores that tend to go “introvert.†It feels almost as if they are not even trying to sell. Have a few seasonal and permanent offers? Have something that your competitors don’t. Well, don’t hide it. Show off left right and center. Go aggressive with yourmarketing. According to a study conducted by eConsultancy, 46% of UK customers prefer shopping with online stores that display contact details prominently. Defective goods and customer returns are everyday happenings in the online selling medium.Customers trust those brands more which makes things easy for them to return and getrefunds. To facilitate that, they need to know which is the best way to reach you in case of a query or issue. Display your contact details like customer care number, email, livechat, etc. prominently. Checkout how Lowe’s makes things easy for its customers. Their contact page is clear and well defined leaving no room fordoubt. Image via:lowes 6. Showtestimonials Do you know? Customers trust online reviews as much as they trust product orstore recommendations from their close friends. Online customer reviewsand recommendations have the tremendous power to influence the purchase decision ofa customer who is sitting on the fence with adilemma.

6. Also, they are proof that your products are genuine and have been alreadypurchased by many. They send strong signals to an interested customer who wants to know the real worthiness of a product or service from a user who has already usedit. Image via: PremiumitSolutions 7. Besocial • Social media has literally become a part and parcel of our daily. In China,social • messaging apps like WeChat do everything from texting to shopping. The bottom lineis, as an online store you cannot ignore the need for a steady onlinepresence. • Moreover, studies by BigCommerce has proven that online stores with awide-spread social presence enjoy 32% higher average sales thanothers. • Why do customers trust online stores with a socialpresence? • It is easy to communicate using socialmessengers • There is a huge community of like-mindedusers • Brands cannot ignore queries or complaints raised against them in socialcircles • It creates an equal field of mutual discussion for both online storesand customers 8. Buildsecurity

7. One-third of customers refrain from shopping online because they do not trust thesafety of their credit card information. This is despite the advent of virtual card numbers and other cybersecuritymeasures. • In a way, web security is a huge factor that persuades or repels a customer from online shopping. If your website isprotected with an EV SSL certificate, then it will have allthe trust signals that customers look for before deciding to take a stepinside. • These trust signals that an EV SSL certificate can giveinclude: • A green address bar and a padlocksymbol • Entity/Website owner details in the SSLcertificate • Trust seals/badges to be displayed on thewebsite 9. Beresponsible • As a business owner, whether online or offline, you are 100% responsible forcustomer satisfaction. Satisfied customers tend to be more loyal and attached to a brand than others. And loyal customers are 12 times as valuable as a newcustomer. • Moreover, winning a new customer in place of a few lost customers is not any mean task. Instead, it will be easy to win their trust by being responsible for theirsatisfaction. • It can be achievedby: • Providing genuine products as shown and promised in thestore • Respecting the time and money your customer spends on yourproducts • Caring for their concerns and answering all their queries before andafter-sale 10. Beconsistent In business, there are approaches to getting noticed. Giving high importance either to the quality or quantity. When you are consistent in your approach, customers knowwhat to expect fromyou.

8. They know what you serve the best; inexpensive products at affordable prices or branded products at a premium price. By conveying your brand message clearly,you will have the right segment of customers coming for yourproducts. Otherwise, there will be a mix-up causing customer dissatisfaction andunnecessary tainting of businessreputation. 11. Seekfeedback • Don’t you want to know what customers feel about your products and services? Whatif they have some suggestions that can transform your brandcompletely? • As Jack Ma, Founder of Alibaba quoted once, “Opportunity lies in the place wherethe complaints are.” If your customers have complaints or any pain areaswhere • improvement is needed, be the first to takeaction. • Be proactive in taking remedial actions that will make things easy for yourcustomers. That will go a long way in making your customers trust your brandmore. • In the introduction part, we told you to consider Drupal Commerce to set up anonline store. Now let’s see why did we suggest youthat. • Many well-known brands use websites developed with Drupal Commerce likePuma, Timex, Lush, and Honda Brazil. They even have seen a significant increase insales, • and interactive customer sessions. These clearly show the effectiveness, still, let’shave a look at itsfeatures: • Along with thousands of free modules, it also has beautiful and engagingthemes for every type of eCommercestore. • It is a content-driven eCommerce website. Content marketing is the king ofthe SEO practices that help you in gettingtraffic. • It believes in a headless commerce approach. Hence builds websites withutmost flexibility and isfuture-focused. • The speed of a website is most important in the current competitivescenario. Websites built with Drupal Commerce take an average of 2 seconds toload. • The websites built with it are mobile-ready and support multilingualcontent.

9. Summingup: • Another USP (Unique Selling Point) of Drupal Commerce is its security.It • provides you with regular security patch updates to protect your eStorefrom theft. The 11 proved ways on how to build trust in the eCommerce fieldand theexcellent suggestion of going with Drupal Commerce, will solve all your relatedproblems. However, always go for the best Drupal development company likePerception System as it will provide you the best solution for everyquery. AuthorBio Kunjal Panchalis a Digital Strategist and a social media geek. She ispassionateabout content marketing and strongly believes in the power of storytelling for marketing. A perfect day for her consists of reading her favorite author with a hot cuppa coffee. Find her onTwitterandLinkedIn.