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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

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website a n a l y s i s

Web analytics is the measurement, collection, analysis and reportingof webdataforpurposesof understanding and optimizing webusage.

However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectivenessof awebsite.

social media optimization

Socialmediaoptimization (SMO)istheuseofanumberof outlets andcommunitiesto generate publicitytoincrease the awareness ofaproduct, service brand orevent.Social media optimization (SMO)isa form ofinternetmarketing where onecangenerate publicity through socialmedia.

The SMO processhelpscontent get morewidelydistributed through social medianetworks.

seo on page

On-page SEO consists of all the elements ofSEO you can control best. If you own a website, you can control the technicalissues and the quality of your content.On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in searchengines.

seo off page

Off page SEOrefersto techniques that canbeused toimprovethepositionofa website in the searchengine results page(SERPs).Many peopleassociateoff-page SEO with link buildingbutit is not only that.In general,off Page SEO has todowith promotion methods–beyond website design–forthe purpose of rankingawebsite higher in thesearch results

content marketing

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchaseproducts fromthecompanyinthefuture.

This relatively new form of marketing does notinvolve direct sales. Instead, it builds trust and rapport with theaudience

landing page creation

A landing page is awebpage thatallowsyoutocapturea visitor’sinformationthrough a lead form.A goodlanding page will targetaparticular audience, suchastraffic from anemailcampaign promoting aparticularebook orvisitorswhoclickona

pay-per-clickadpromoting your webinar.It’simportant to build auniquelanding pageforeachoftheoffers


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