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Digital marketing is the use of the internet and digital technologies to promote and sell products or services

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Digital marketing is the use of the internet and digital technologies to promote and sell products or services

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  1. Digitalmarketingistheuseoftheinternetanddigitaltechnologiestopromoteandsellproductsor services.Itincludesawiderangeofonlinetacticsandchannelsaimedatconnectingwithcustomers wheretheyspendmuchoftheirtime:online. • KeyComponentsofDigitalMarketing: • SearchEngineOptimization(SEO) • Improvingawebsite’svisibilityinsearchengineresults(likeGoogle)togetmoreorganic traffic. • ContentMarketing • Creatingvaluablecontent(blogs,videos,infographics)toattractandengageatarget audience. • SocialMediaMarketing • PromotingabrandorcontentonplatformslikeFacebook,Instagram,LinkedIn,andX (formerlyTwitter). • EmailMarketing • Sendingemailstoprospectsandcustomerstopromoteproducts,offerdeals,ornurture relationships. • Pay-Per-ClickAdvertising(PPC) • Payingforadsthatappearinsearchenginesoronsocialmedia(e.g.,GoogleAds,MetaAds). • AffiliateMarketing • Partneringwithotherpeopleorcompanieswhopromoteyourproductsandearna commissionforsales. • InfluencerMarketing • Collaboratingwithsocialmediainfluencerstopromoteproductsorservicestotheir audience. • MobileMarketing • Reachingaudiencesthroughmobileapps,SMS,ormobile-optimizedwebsites. • Analytics &Data • Trackingandanalyzingdata(likewebsitevisits,conversions,andengagement)tomeasure successandoptimizecampaigns. • WhyItMatters: • Reachesaglobalaudience • Morecost-effectivethantraditionalmarketing • Easiertomeasureresultsinrealtime • Enablespersonalizedandtargetedmarketing

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