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You should get in touch with the best e-commerce website design company so that you can get an online presence that is tailored to your business model.
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Keep it Simple One of the most important rules to remember during the e-commerce design process is “KISS”—keep it simple, stupid! When it comes to designing an e-commerce website, less is more. The more elements on the page (colors! banner ads! ALL THE POP-UPS! ), the more it detracts from the entire purpose of the website—closing a sale. You don’t need a lot of bells and whistles on your e-commerce website; they only serve as a distraction. Maintain a clear, clean, and simple design while focusing on the sale.
Make Certain that your Product Information is Correct. • Whatever your visitors and customers came to your website to do, make certain that you only provide accurate information. This can include things like: • Inventory/warehouse levels • Product Specifications • Product photography, videos, and other media • Pricing
Use High-Quality Images It is common knowledge in the world of web design that images increase conversions (for example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40 percent ). This is especially true in the case of ecommerce. Nobody is going to buy something they haven’t seen. If you want people to buy your products, you must show them what they’re getting through high-quality product images. Having professional images of all your products (and images of your products from multiple angles) goes a long way toward instilling confidence and trust in your customers. They are more likely to buy if they are confident that they know what they are doing. However, if there are no images of the product they want to buy (or only a single, low-quality image), they will be more hesitant to purchase—and your conversions will suffer as a result. Make sure you have a lot of high-quality images of whatever you’re selling on your ecommerce site. Your conversions will be appreciated.
Site Speed Amazon calculated that if their site took just a second longer to load, they would lose $1.6 billion in annual sales revenue. According to recent research, 40% of users will abandon a website if it takes more than 3 seconds to load. With more options than ever before, the onlinIf you keep them waiting for even a second longer, they may leave your site without making a purchase. As a result, it is critical that your website loads quickly. e consumer is fickle and impatient.
Use Social Proof Another way to foster that all-important trust? Social evidence. Look for ways to show your potential customers the positive feedback you’ve received from your existing customers when designing your ecommerce site. Include a ratings section where customers can rate your products (and then get as many 5 star reviews as you can). Add a testimonials section with customer photos and a quote or two about how much fun they had working with you. Customers can review your products and tell you what they like about them, which you can then post on your blog. The more visitors to your website see that other people have had a positive experience shopping on your site (whether through reviews or testimonials), the more trustworthy you’ll appear—and the higher your conversions will be as a result.
Start Blogging Of course, it is not required to blog. There are well-established players in online retail who don’t need to blog. However, if your ecommerce business isn’t where you want it to be and you want to increase traffic and sales, blogging could be the difference.
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