Exceptional Service Aspects of Eye Tracking App

1. EXCEPTIONAL SERVICES ASPECTS OF EYE TRACKING APP An eye tracking app is used for measuring eye positions, eye movement, where a person is looking, and the motion of the eye relative to the person’s head. Eye tracking actually dates back to the late 1800s when a French ophthalmologist was thought to be the first to describe eye movements while reading. He deduced that people do not read fluently across a page, but rather, pause on some words while moving quickly through other words. His work, along with other subsequent studies advanced psychological theories related to the connection between eye tracking data and cognitive processes. Eye tracking is used in medical research for the human visio system, and for scientific applications, psychology, marketing, product design, education, testing, and the human-computer interaction. It is also used for controlling robotics, prostheses and wheelchairs, among other applications. Humans communicate with their eyes more often than they realize. Technology is passing on that attribute to computers as more is learned about on eye movements. THE MARRIOT

2. Eye tracking measures movements known as fixations, saccades, and smooth pursuit. Fixations occur when the eye stops to collect visual data. The longer the length of the fixation, the more information is processed. Saccades are fast jumps that the eye performs between fixations with the goal of acquiring new visual data. Smooth pursuit takes place when looking at an object in motion and following it. Pupil size during gaze tracking can measure a user’s emotional stimuli, attention, and working memory load. Visual attention data suggests a person’s interest in looking at an object, and elements can also be measured through peripheral vision. Eye position, point of gaze, and eye movements are all calculated using advanced mathematical algorithms. Some exceptional service aspects of eye tracking apps involve helping children to build visual processing skills by engaging them in visual therapy exercises. What appear to be fun games help children build visual acuity, visual motor skills, focus, perception, spatial reasoning skills, visual descrimination and scanning skills, reading skills, memory, and can even tackle conditions such as lazy eye or dyslexia. The apps come with cute names such as Bugs and Buttons, Captain Lazy Eye and Simon Says, and should always be used in conjunction with a vision therapist. Other service aspects of eye tracking apps involve scientific applications. They are used as a means of communication for disabled people who can only use their eyes to manipulate devices. Opthamologists utilize eye tracking to better understand eye movements, and to develop ways of diagnosing and treating abnormalities. Scientists test eye movements to determine the usability of software and other medical devices. Business applications are a huge contributor to service aspects of eye tracking apps. The technology is frequently used in market research and product testing by measuring the attention given to packaging, advertisements, or product placement on websites. Gaze analysis data provides valuable insight into users’ visual attention span which directly correlates to buying behavior. Eye tracking research has contributed to an understanding of what is driving visual attention by knowing what humans are looking at.