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Dedicated to the needs of government and business, Optimal Solutions Group, LLC, analyzes data to provide the clarity necessary to implement effective programs and policies. Founded by well-known policy research specialist Dr. Mark Turner, the firm combines innovative technology with expertise in areas such as health care, housing, economic development, and education. In addition to evaluating performance and statistics to determine the benefits of a particular course of action, Optimal Solutions Group provides clients with data-driven information about the effectiveness of social media, training, and other results-oriented initiatives. Optimal Solutions Group recognizes that today’s companies and government agencies oversee a vast amount of data. Used efficiently, information collected through customer and constituent outreach, as well as e-mail and website traffic, contributes to the overall success of an organization’s endeavors. As such, Optimal considers multiple caches of information when recommending programs or proposals. To facilitate the best results for each client’s organizational objectives, Optimal offers integrated communications services such as website design, conference planning, video conferencing, and preparation of publications. Value remains an ongoing concern of government and business. In some cases, the cost of programs proves out of line with actual benefit. In other instances, improvements and tweaks enhance overall efficacy. Optimal’s cost-benefit analyses determine the strengths and weaknesses of programs as well as whether they achieve expectations. By assessing the economic, social, and corporate results of a program, the company gives clients tools to make informed decisions about the best ways to move forward. While custom-tailored analyses and services promote client missions and advance organizational choices, Optimal Solutions Group also offers informative collective discussions via its Brown Bag Series. Led by noted experts in fields like systems engineering, criminal justice, and public policy, the lunchtime series fosters new ideas that can be applied to a wide range of industries and initiatives.