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Green Vision. Singapore Polytechnic. Agenda. Background Area of Focus Objectives Target Audience Consumer Power Green Card Implementation Plan Conclusion Q&A. Background.

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green vision

Green Vision

Singapore Polytechnic

  • Background
  • Area of Focus
  • Objectives
  • Target Audience
  • Consumer Power
  • Green Card
  • Implementation Plan
  • Conclusion
  • Q&A
  • Singaporeans are very apathetic towards conservation issues thus we will like to make use of this project to raise awareness by targeting the retail industry.
area of focus
Area of focus
  • Consumers
  • Corporate social responsibility
  • To provide additional incentives to attract consumers into doing a part for the environment by purchasing environment friendly products.
  • To collaborate with government agencies e.g. PUB to reduce resources usage in Singapore.
  • To engage the entire Singapore population to be pro-environmentally friendly.
target audience
Target Audience
  • Government
  • Members of public
  • Retail industry
consumer power
Consumer Power
  • Human are the main cause for the earth suffering
  • According to Ms November, We can reduce the wastage using our consumer power
  • People will normally participate in the program. E.g they will buy something they don’t really need just to reach $25 dollar to get a point to exchange for a pot/pan.

GreenCard is a card used to adminstrate green points.

It helps to keep track of green points that can be accumulated through green purchases

and transactions.

The Green Card

Tan Ah Gao


how green points maybe awarded
How Green Points maybe awarded
  • Bring own reusable bags
  • Purchase “green” certified items/products
  • Sent recyclables for recycling (based by Weight)
green points can be exchanged
Green Points can be exchanged
  • Exchanged for Green Products like organic food, refill packs
  • Rebates ( cash)
  • This will help boost the demand for Green Products . Lower cost in long term due to economy of scale.
expected benefits
Expected Benefits
  • Give people an additional reasons to go green
    • Buy environmentally friendly products
      • Organic
      • Less packaging
      • Recycled materials
    • Do more to help environment
      • Promote recycling
      • Volunteering among Singaporean in Green Events

Demand for Green Products

implementation plans
Implementation Plans
  • Phrase one ( Selective Co) 6 months
    • Rope in environmentally related businesses like EarthShop, BodyShop, GP batteries, StarMax. point will be used to exchanged from participating businesses . NEA
  • Phrase two (Fully integrated)
    • Government agencies
  • Phrase three
    • Supermarket and retail.
    • System will be online island wide
  • Town Council
  • HDB
  • NTUC
  • NEA
  • Passion increase membership
benefits to relevant partners
Benefits to relevant partners
  • Expand Customer Base
  • Free Advertisement
budget stage 1
Budget Stage 1
  • Advertisement and Promotion
  • Administration
  • Prizes –Sponsored by participating companies
  • Speech by Dr Amy Khor, Senior Parliamentary Secretary, Ministry of the Environment and Water Resources, at the Bayer Young Environmental Envoy Award Presentation Ceremony, on Monday, 16 October 2006, 3.20 pm, at Raffles Hotel, Casuarina Suite B

“A vibrant and active partnership amongst all sectors of society – the public, private and people sectors (or what we call in Singapore the “3P Sectors”) – is essential for environmental sustainability. ”