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The Art of Concrete. White Cement: Perspectives on Architectural Distinction. Architecturally Brilliant. The Beauty of White Cement Concrete. Imaginative in Design. Broad spectrum of color options Infinite textures, shapes, and patterns Versatile range of architectural applications.

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the art of concrete

The Art of Concrete

White Cement:

Perspectives on Architectural Distinction

architecturally brilliant
Architecturally Brilliant
  • The Beauty of White Cement Concrete
imaginative in design
Imaginative in Design
  • Broad spectrum of color options
  • Infinite textures, shapes, and patterns
  • Versatile range of architectural applications
consistent in color
Consistent in Color
  • Clean bright whites, light pastels, and earth tones
  • Controlled manufacturing process for reliable consistency
  • Color matching to existing structures, previously placed concrete, and natural settings
innovative in appearance
Innovative in Appearance
  • Decorative, cost-effective alternative to stone, steel, and glass
  • Plasticity for fine surface detailing and versatile finishes
  • Long-term beauty, durability, and economy
distinctive by design case study precast
Distinctive by DesignCase Study-Precast

Keeping Pace with Style and Substance

Nike World Campus North Expansion

Washington Co., Oregon

  • Objective
    • Helps complete Nike’s existing World Campus Headquarters at one centralized location.
  • Project
    • Six office buildings and one parking structure used 1,712 precast architectural wall cladding panels and column covers.


Kiewit Construction


Morse Bros,. Inc. Prestressed Concrete Group

limitless design possibilities
Limitless Design Possibilities
  • The Versatility of White Cement Concrete
flexible shapes textures and colors
Flexible Shapes, Textures and Colors
  • Varied pigments and colored aggregates for unique compositions
  • Expansive flexibility for unlimited textural effects
  • Customized designs, patterns, emblems and ornaments
timeless integrity
Timeless Integrity
  • Strength to withstand wind, earthquakes, fire, and termites
  • High-density resistance to moisture and rot
  • Long-term appearance, low-maintenance performance
superior structural capacity
Superior Structural Capacity
  • Multi-story window casements
  • Arches and vaulted canopies
  • Towering columns
  • Copings, crowns, and returns
distinctive by design case study cast in place
Distinctive by DesignCase Study– Cast-in-Place

Unshakable Performance

Cathedral of Our Lady of Angels and Bell Tower

Los Angeles, California

  • Objective
    • Build the first structurally base-isolated cathedral in the world to withstand Southern California’s earthquake activity.
  • Project
    • Structure with seating capacity for 3,000 people, engineered with a design life of at least 300 years, capable of uninterrupted service after an earthquake of magnitude 8.3 on the Richter scale.


Design: Jose Rafael Moneo

Executive: Leo A. Daly

On site: John Williams, AIA


Nabih Youssef & Associates


Morley Construction


Catalina Pacific Concrete

blending style with utility
Blending Style with Utility
  • The Value of White Cement Concrete
energy efficient
Energy Efficient
  • Lower energy requirements per ton than other major building materials
  • Reduced temperature fluctuations, resulting in lower heating and cooling costs
  • Improved lighting efficiency for overall safety and streamlined operational costs
competitively solid
Competitively Solid
  • The look of natural stone – the cost-efficiency of concrete
  • Less lead time – shorter construction schedule
  • Advanced processes and construction methods – greater quality control
cost effective
Cost Effective
  • Low life-cycle cost when compared to other materials
  • Less maintenance, reducing overall labor and material expenses
  • Architecturally practical for long-term performance and economy
distinctive by design case study tilt up
Distinctive by DesignCase Study–Tilt-up

The Fast Track to High Tech

Pepsi Distribution Facility, Windsor, Wisconsin

Berbee Data Center, Fitchberg, Wisconsin

  • Objective
    • Meet the specialized requirements of commercial building projects with solutions that provide fast construction, long life, and low maintenance, while enhancing corporate image.
  • Projects
    • Concrete tilt-up construction of 130,000-square-foot Pepsi distribution facility and 50,000-square-foot Berbee Data Center building.


Robert M. Newcomb Co, Inc. Madison, Wisconsin


Lycon, Inc.

beyond aesthetics
Beyond Aesthetics
  • The Concrete Advantage
    • Cost effectiveness
    • Energy efficiency
    • Safety