Portal Lu Xu
What is a portal? • A site with instantaneously enhances interactions between members and organizations and it offers personalized services and attention.
Portals’ Functions • Give members access to email, chats, forums, calendars, news and customized information • Allow members to conduct e-commerce activities in a secure environment • Auctions • Banking • Fund transfer
Portals’ Functions • Allow business-to-business and business-to-consumers transactions • Shopping Cart • On-line reservation
Internet Users Access Device Network ISP Browser Portal Web Content Internet Users Where are portals located? • Portals are positioned between the browser and the web Content.
Value Creation Personal Agents • Microportals • Yahoo Messenger • Vertical Portals • Women.com • Bulbs.com • Horizontal Portals • Yahoo • AOL • Search Engine • Alta Vista • Excite Time Evolution of Portals – Search Engines • Search engines • Enter Keywords • Select the destination from a list of results. • www.altavista.com • www.excite.com
Value Creation Personal Agents • Microportals • Yahoo Messenger • Vertical Portals • Women.com • Bulbs.com • Horizontal Portals • Yahoo • AOL • Search Engine • Alta Vista • Excite Time Evolution of Portals – Horizontal Portals • Multifunctional space for navigation, information, communication and commerce. • Basic functionality • A search engine • Various directory services • A web-mail concentrator • E-fax • Chatrooms • Instant messaging • Free homepages • Newer features • Voice chat • Unified messaging • Community shops
Value Creation Personal Agents • Microportals • Yahoo Messenger • Vertical Portals • Women.com • Bulbs.com • Horizontal Portals • Yahoo • AOL • Search Engine • Alta Vista • Excite Time Evolution of Portals – Vertical Portals • Center on specific topics • Designed to search for in-depth information that fits people’s particular interests • www.autobytel.com
Horizontal Portal e.g. www.yahoo.com Vertical Portal e.g. www.travelocity.com Horizontal Portals Vs Vertical Portals
Value Creation Personal Agents • Microportals • Yahoo Messenger • Vertical Portals • Women.com • Bulbs.com • Horizontal Portals • Yahoo • AOL • Search Engine • Alta Vista • Excite Time Evolution of Portals -- Microportals • Small applications that sit separately on your desktop • Yahoo messenger • AOL Instant Messenger • Give you instant access • Content (Weather, News) • Communication and commerce services (Instant messaging, Classifieds, Shoppings) • Provide one-click access to integrated services without interfering with web browsing (www.amazon.com ) • Become highly personalisable and keep a horizontal focus
Compare Two Horizontal Portals: Yahoo and AOL – Similarity • Search engine services • Numbers of site links and subject categories (e.g. Computer, Entertainment, and sports) • Access to online shopping • Communication services • News feeds
You can access content provided by companies either directly from the companies’ site or through a portal Hybrid models, in which the ISP bundles parts of the access device with the network, the access service, the browser, and the portal. Compare Two Horizontal Portals: Yahoo and AOL – Differences • Different way to access portals www.yahoo.comwww.aol.com
Public Internet, free to every one Different visions of languages Chinese French German Only AOL members can use email system, and have to pay monthly fee for Internet access. Public can use free functions like MYAOL to personalize the pages. Also have different visions of language but not as many as Yahoo has Compare Two Horizontal Portals: Yahoo and AOL – Differences • Service to different customers www.yahoo.comwww.aol.com
It has all the tools you’d expect from a portal. A personalized homepage E-mail Chat rooms There are so many links for the categories All the sites are chosen by the company’s staff, not by automated search engine. The latest news titles clearly on the right side of the index page. News headlines link to a huge variety of respected sources. In the center of the index page a form for AOL members login their email system Shopping links, a search engine, a few ads at the tops and category links. The news link very small, hardly to see but when you enter your personalize page, you will know that your news is chosen among 30 sources and categories Compare Two Horizontal Portals: Yahoo and AOL – Differences • Different index page layout www.yahoo.comwww.aol.com
Conclusion for Yahoo and AOL • I like Yahoo • Check email free and convenience • Good navigation, I wouldn’t be lost. • Good search engine, I could find what I want • Easy to use another language to check local news • Chinese • I like AOL • Chat rooms and instant messaging are well integrated. • You can send mail and files through AOL Instant Messenger.
Compare Vertical Portals: edu.com and journeyed.com – Similarity • Both are online stores for education use • Both sell software and computer books for different companies • Adobe • Macromedia • Same customers • College / high school students • Faculty / staff • Schools
Strategies for www.edu.com • Offer eduCoupon for customers and list all products that have the manufactory rebates • Offer a partnership program for higher education institutions • Offer student loan and financial advice
Strategies for www.journeyEd.com • Offer affiliates program that allows you to sell your products through its website and you also can get discount to buy journeyed.com products • Offer Campus Rep Program to attract students to become sale representative for journeyed.com
Conclusion for edu.com and journeyed.com • I like edu.com • Lower price • For example • Dreamweaver / Fireworks 4.0 Studio for PC from Macromedia • Edu.com : $138.95 • Journeyed.com: $148.95 • I will buy the product from those who offer lower price.
Five Standards for good Portals • Portals are customizable by both the providers and the consumers. You choose what portal modules you would like to offer and the users choose what they would like to adopt. • Portals are scalable. You can add or change the features of the Portal modules
Five standards for good Portals • They foster community & loyalty among users. • Portals create opportunities to understand the users' needs and allows the marketing of specific products and services, which are relevant to them. • Portals provide a simple and secure way of managing a site with different customizable tools.
That’s all. Thank You