jean michel portier ceo tns media intelligence l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Jean-Michel PORTIER CEO TNS Media Intelligence PowerPoint Presentation
Download Presentation
Jean-Michel PORTIER CEO TNS Media Intelligence

Loading in 2 Seconds...

play fullscreen
1 / 10

Jean-Michel PORTIER CEO TNS Media Intelligence - PowerPoint PPT Presentation


  • 364 Views
  • Uploaded on

Jean-Michel PORTIER CEO TNS Media Intelligence. 26-28 may 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris. How magazines publicize themselves ?. How magazines publicize themselves ?. Magazines campaigns, what are they about ? Stating one’s identity and values

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Jean-Michel PORTIER CEO TNS Media Intelligence' - Olivia


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
jean michel portier ceo tns media intelligence
Jean-Michel PORTIER

CEO TNS Media Intelligence

26-28 may 2003

34th FIPP World Magazine Congress

Carrousel du Louvre - Paris

How magazines publicize themselves ?

slide2

How magazines publicize themselves ?

  • Magazines campaigns,what are they about ?
  • Stating one’s identity and values
  • Conquering new markets
slide3

Tracking and analyzing campaigns

  • TNS Media Intelligence : number one in media and advertising monitoring.
slide4

Tracking and analyzing campaigns

  • Methodology : semiotic analysisof the messages of a large range of advertising campaigns - print, outdoors and television, in 9 countries, for the last two years - using the TNS Creative Explorer web based service :
  • Great Britain
  • Germany
  • Spain
  • Sweden
  • France
  • United States
  • Russia
  • India
  • Japan
slide6
Show the need of your magazine

Involve the potential reader

slide7

Survival kit

The Week - India

slide8

Elle - Spain

The only baggage you need to get away from it all every month

slide9

Entertainment Weekly - USA

There’s nothing more entertaining than Entertainment Weekly