Jean-Michel PORTIER CEO TNS Media Intelligence 26-28 may 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris How magazines publicize themselves ?
How magazines publicize themselves ? • Magazines campaigns,what are they about ? • Stating one’s identity and values • Conquering new markets
Tracking and analyzing campaigns • TNS Media Intelligence : number one in media and advertising monitoring.
Tracking and analyzing campaigns • Methodology : semiotic analysisof the messages of a large range of advertising campaigns - print, outdoors and television, in 9 countries, for the last two years - using the TNS Creative Explorer web based service : • Great Britain • Germany • Spain • Sweden • France • United States • Russia • India • Japan
Show the need of your magazine Involve the potential reader
Survival kit The Week - India
Elle - Spain The only baggage you need to get away from it all every month
Entertainment Weekly - USA There’s nothing more entertaining than Entertainment Weekly
Show how it differs from the other media MacClean - Canada