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Jean-Michel PORTIER CEO TNS Media Intelligence

Jean-Michel PORTIER CEO TNS Media Intelligence. 26-28 may 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris. How magazines publicize themselves ?. How magazines publicize themselves ?. Magazines campaigns, what are they about ? Stating one’s identity and values

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Jean-Michel PORTIER CEO TNS Media Intelligence

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  1. Jean-Michel PORTIER CEO TNS Media Intelligence 26-28 may 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris How magazines publicize themselves ?

  2. How magazines publicize themselves ? • Magazines campaigns,what are they about ? • Stating one’s identity and values • Conquering new markets

  3. Tracking and analyzing campaigns • TNS Media Intelligence : number one in media and advertising monitoring.

  4. Tracking and analyzing campaigns • Methodology : semiotic analysisof the messages of a large range of advertising campaigns - print, outdoors and television, in 9 countries, for the last two years - using the TNS Creative Explorer web based service : • Great Britain • Germany • Spain • Sweden • France • United States • Russia • India • Japan

  5. Show the need of your magazine Involve the potential reader

  6. Survival kit The Week - India

  7. Elle - Spain The only baggage you need to get away from it all every month

  8. Entertainment Weekly - USA There’s nothing more entertaining than Entertainment Weekly

  9. Show how it differs from the other media MacClean - Canada

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