The travel booking engine you choose is a key element of your online business operations and needs to support the larger overall company strategy. It is always a good idea to start by reviewing your existing customer base and determine how you might serve them better and offer them additional services.
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The travel booking engine you choose is a key element of your online
business operations and needs to support the larger overall company
strategy. It is always a good idea to start by reviewing your existing
customer base and determine how you might serve them better and offer
them additional services. Research has shown that it is usually less
expensive to sell to existing customers and avoid to additional costs and
resources often required to secure a new customer. Have you considered
adding a hotel option for those customers using your air booking engine?
What about a packaging engine that uses Cruise as the base of the
transaction and then adds other travel products like air, hotel
accommodations or activities during or around the Cruise dates. Odysseus
clients will now have the features and capability to offer agents and
consumers to either tailor make their own cruise/holiday with flights,
hotel, activities and more or from a set of predefined trip/package that is
tailored by a vacation expert.
How do your end customers prefer to make their travel reservations? This
can be an important question to answer to make sure the travel booking
engine you choose will provide access to the distribution channels you'll
need to serve your customers. Decades ago, a good retail location with
plenty of foot traffic and a few Advertisements featuring special offers were
enough to drive customers into your agency. The online revolution has
dramatically changed the way consumers shop for everything, including
Call center applications are great for providing personalized customer
service and many give Agents the tools they need to research the best
options and quickly assist customers on the phone or sitting at their desk.
Some customers prefer to research options online and then call and speak
with an agent to confirm their arrangements, while others like to research
and book their travel arrangements at their convenience. It is all about
consumer choice today and your business has to be ready with a travel
booking engine ready to serve customers how and where they want. If your
customers are like most, the application you choose will likely need to
support B2B, B2C as well as B2B2C to serve your clients.
After you determine the content you'll need to include and the distribution
channels you need access to, it's time to consider your technology options.
Will a simple "white label" booking solution work for you or does your
business need something a little more customized? Do you need to work
with a host agency or an air consolidator for some or all of your products or
do use plan to your own agency credentials with the Supplier? What about
the ability to adjust a products selling price or include a value add offer
along with a hotel reservation or cruise vacation? There are countless
technology providers offering different types of solutions for your business.
Finding a travel booking engine with the right combination of options for
your business can be a critical decision. Finding a technology partner that
will help you reach today's mobile consumer where and how they shop for
travel can be just as important.