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The travel booking engine you choose is a key element of your online business operations and needs to support the larger overall company strategy. It is always a good idea to start by reviewing your existing customer base and determine how you might serve them better and offer them additional services.

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today s travel booking engines offer endless

Today's Travel Booking Engines Offer Endless Options

The travel booking engine you choose is a key element of your online

business operations and needs to support the larger overall company

strategy. It is always a good idea to start by reviewing your existing

customer base and determine how you might serve them better and offer

them additional services. Research has shown that it is usually less

expensive to sell to existing customers and avoid to additional costs and

resources often required to secure a new customer. Have you considered

adding a hotel option for those customers using your air booking engine?

What about a packaging engine that uses Cruise as the base of the

transaction and then adds other travel products like air, hotel

accommodations or activities during or around the Cruise dates. Odysseus

clients will now have the features and capability to offer agents and

consumers to either tailor make their own cruise/holiday with flights,

hotel, activities and more or from a set of predefined trip/package that is

tailored by a vacation expert.

How do your end customers prefer to make their travel reservations? This

can be an important question to answer to make sure the travel booking

engine you choose will provide access to the distribution channels you'll

need to serve your customers. Decades ago, a good retail location with

plenty of foot traffic and a few Advertisements featuring special offers were

enough to drive customers into your agency

enough to drive customers into your agency. The online revolution has

dramatically changed the way consumers shop for everything, including

travel.

Call center applications are great for providing personalized customer

service and many give Agents the tools they need to research the best

options and quickly assist customers on the phone or sitting at their desk.

Some customers prefer to research options online and then call and speak

with an agent to confirm their arrangements, while others like to research

and book their travel arrangements at their convenience. It is all about

consumer choice today and your business has to be ready with a travel

booking engine ready to serve customers how and where they want. If your

customers are like most, the application you choose will likely need to

support B2B, B2C as well as B2B2C to serve your clients.

After you determine the content you'll need to include and the distribution

channels you need access to, it's time to consider your technology options.

Will a simple "white label" booking solution work for you or does your

business need something a little more customized? Do you need to work

with a host agency or an air consolidator for some or all of your products or

do use plan to your own agency credentials with the Supplier? What about

the ability to adjust a products selling price or include a value add offer

along with a hotel reservation or cruise vacation? There are countless

technology providers offering different types of solutions for your business.

Finding a travel booking engine with the right combination of options for

your business can be a critical decision. Finding a technology partner that

will help you reach today's mobile consumer where and how they shop for

travel can be just as important.