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Hotel companies and large online travel agencies were early to embrace attracting online customers and were pioneers in travel e-commerce. Unfortunately for many hotels, price integrity quickly became a challenge as the race to embrace e-commerce began.

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remember to include hotel reservations

Remember to Include Hotel Reservations

Hotel companies and large online travel agencies were early to embrace

attracting online customers and were pioneers in travel e-commerce.

Unfortunately for many hotels, price integrity quickly became a challenge

as the race to embrace e-commerce began. Suddenly hotels realized that

the hotel reservation software available at the time limited their ability to

differentiate their brand or the features a particular hotel property offered

from the competition. Consumers were going online in droves to find the

best deals and suddenly the lowest price became a determining factor in

whether they even noticed a particular hotel in the crowded display.

Hotel companies were quick to react and developed hotel reservation

software with access to information & rich content. This not only helped

them distinguish their Brand from their competitors, but also assisted

online shoppers with finding which particular hotel is best for them. The

ability to search for a hotel room by a specific neighborhood within a larger

city or by price range and even star rating. Detailed information about

whether a particular hotel property has free internet, a restaurant or SPA

services was integrated into hotel booking engines. And the rich media

content provided the shopper a "preview" of the experience they could

expect at a particular hotel hotels offer varying

expect at a particular hotel. Hotels offer varying levels of comfort and

service, so matching a client with the right hotel is important. The wealth of

content and information hotel booking engines make available help

strengthen and expand online business with consumers.

Somehow in the middle of all the commotion however, many consumers

overlooked the benefits of working with a professional travel agent and

went online themselves. But using a travel agent can ensure a consumer

gets the best deal possible and the VIP service they deserve upon their

arrival. Many are hotel experts and have negotiated special deals and

amenities for their clients.

A Custom Packaging tool can allow travel agents distinguish the product

they offer online further by tailor making a travel itinerary to be sold as a

package. This can help increase overall hotel sales and be a valuable tool in

setting an online travel business apart from the competition. Dynamic

Packaging products are another tool becoming increasingly popular. These

are typically an extension of an existing Booking Engine designed to allow

Users to package and book cruises, flights, hotels and other travel products

in real time.

And remember e-commerce today is not only "online", it is also "mobile".

The best hotel booking engines use innovative responsive technology that

will automatically adjust the screen size and display layout based to match

the type of device being used. Hotel software should be easy to use and

provide Users the functionality they are looking for. And since most travel

reservations are not complete without a hotel reservation, it can be said

that no travel booking solution is complete without mobile ready hotel

reservation software.

But no matter what type of travel you sell, choosing a travel technology

solution with the right combination of content and options for your

business can be a critical decision. Finding a technology partner that will

help you reach today’s mobile consumer with the content they are looking

for can be just as important.