Hotel companies and large online travel agencies were early to embrace attracting online customers and were pioneers in travel e-commerce. Unfortunately for many hotels, price integrity quickly became a challenge as the race to embrace e-commerce began.
Hotel companies and large online travel agencies were early to embrace
attracting online customers and were pioneers in travel e-commerce.
Unfortunately for many hotels, price integrity quickly became a challenge
as the race to embrace e-commerce began. Suddenly hotels realized that
the hotel reservation software available at the time limited their ability to
differentiate their brand or the features a particular hotel property offered
from the competition. Consumers were going online in droves to find the
best deals and suddenly the lowest price became a determining factor in
whether they even noticed a particular hotel in the crowded display.
Hotel companies were quick to react and developed hotel reservation
software with access to information & rich content. This not only helped
them distinguish their Brand from their competitors, but also assisted
online shoppers with finding which particular hotel is best for them. The
ability to search for a hotel room by a specific neighborhood within a larger
city or by price range and even star rating. Detailed information about
whether a particular hotel property has free internet, a restaurant or SPA
services was integrated into hotel booking engines. And the rich media
content provided the shopper a "preview" of the experience they could
service, so matching a client with the right hotel is important. The wealth of
content and information hotel booking engines make available help
strengthen and expand online business with consumers.
Somehow in the middle of all the commotion however, many consumers
overlooked the benefits of working with a professional travel agent and
went online themselves. But using a travel agent can ensure a consumer
gets the best deal possible and the VIP service they deserve upon their
arrival. Many are hotel experts and have negotiated special deals and
amenities for their clients.
A Custom Packaging tool can allow travel agents distinguish the product
they offer online further by tailor making a travel itinerary to be sold as a
package. This can help increase overall hotel sales and be a valuable tool in
setting an online travel business apart from the competition. Dynamic
Packaging products are another tool becoming increasingly popular. These
are typically an extension of an existing Booking Engine designed to allow
Users to package and book cruises, flights, hotels and other travel products
in real time.
And remember e-commerce today is not only "online", it is also "mobile".
The best hotel booking engines use innovative responsive technology that
will automatically adjust the screen size and display layout based to match
the type of device being used. Hotel software should be easy to use and
provide Users the functionality they are looking for. And since most travel
reservations are not complete without a hotel reservation, it can be said
that no travel booking solution is complete without mobile ready hotel
But no matter what type of travel you sell, choosing a travel technology
solution with the right combination of content and options for your
business can be a critical decision. Finding a technology partner that will
help you reach today’s mobile consumer with the content they are looking
for can be just as important.