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The growing popularity of cruising worldwide has made selling Cruises an important part of any leisure travel business plan. The Cruise industry has been one of the fastest growing sectors of the travel industry

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content is key to selling cruises

Content is Key to Selling Cruises

The growing popularity of cruising worldwide has made selling Cruises an

important part of any leisure travel business plan. The Cruise industry has

been one of the fastest growing sectors of the travel industry and there are

still opportunities to take advantage of this growth with cruise booking

solutions that can help you maximize the profits selling cruises can bring.

It seems like year after year the cruise lines launch newer, larger ships as

they try to set their brand apart from the competition with different ship

features and onboard services. Some have added waterslides that cascade

down several decks into a pool creating a waterpark atmosphere. Specialty

restaurants offering exotic cuisine and cocktails made by a professional

mixologist and served on a bar made of solid Ice can be found on others.

There are even ships with a place to take a walk and spread your toes out

on an actual live grass lawn while in the middle of the ocean. There are so

many different ships and options available that finding the right fit can be a

bit overwhelming for many.

an experienced travel agent can play an important

An experienced travel agent can play an important role in matching a cruise

passenger with the right cruise ship or itinerary and the growing

popularity of cruising worldwide has made the selling of Cruises a central

role in leisure travel. Whether your agency sells the Air & Sea cruise

packages offered by the cruise lines or a complete cruise vacation that has

been bundled by a tour operator or individual travel agent, the way that

cruise vacations are researched and booked continues to change as

technology evolves. To be successful, you'll need to take advantage of the

powerful cruise booking solutions available today.

The best cruise booking engines provide users with live connectivity with

cruise lines for the latest availability and pricing to ensure the most up to

date information is provided. Depending upon your business, you may need

the capability to access cruise groups and special fares like Military or

Senior rates. Having the right content available at the right price for your

client's specific needs can be critical to your success. The different content

sources available are NOT equal and can vary dramatically when it comes

to speed and functionality, so content source is an important area to focus

on when evaluating cruise booking solutions.

You'll also want to consider a cruise booking engine that includes detailed

ship and cabin information connected to media rich content to assist both

travel agents and customers shopping for a cruise. After all, if a picture is

worth a thousand words … pictures of a sample cabin can give a far better

idea than a few words. This content should be integrated into the shopping

and booking process and include links to important information such as

individual ship deck plans and photo galleries to give the user a better idea

of what the ship has to offer.

Choosing a cruise booking solution with the right combination of options

for your travel business can be a critical decision. Finding a technology

partner that will help provide you with the right content to sell cruises can

be just as important.