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Digital Marketing ppt of tubros technologies

A multidimensional strategy for online product or service promotion, digital marketing makes use of digital platforms and technology to attract a larger audience. It includes a range of approaches and methods, such as pay-per-click (PPC) advertising, email marketing, social media marketing, content marketing, and search engine optimization (SEO). Digital marketing, as opposed to conventional marketing, enables companies to interact and get input from their audience instantly.

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Digital Marketing ppt of tubros technologies

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  1. Digital Marketing www.tubrostechnologies.com

  2. 01 Introduction to Digital Marketing Digital marketing is the practice of promoting products or services using digital channels to reach consumers. It involves leveraging various online platforms and tools to connect with potential customers where they spend much of their time: online. Key Components SEO, SEM, Social Media, Content Marketing, Email Marketing, etc.

  3. 02 02 Digital Marketing Channels Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing Content Marketing Email Marketing Affiliate Marketing

  4. 03 Advantages of Digital Marketing Wider audience reach Cost-effectiveness Precise targeting Measurable results Interactive engagement

  5. Search Engine Optimization (SEO) 04 The process of optimizing website content to rank higher in search engine results pages (SERPs). Key Strategies Keyword Research On-page SEO Off-page SEO Technical SEO

  6. 05 Search Engine Marketing (SEM): Paid advertising on search engines like Google and Bing. Key Strategies: Pay-Per-Click (PPC) Advertising Google Ads Bing Ads

  7. Social Media Marketing (SMM) 06 Using social media platforms to promote products or services and engage with the audience. Platforms Facebook Instagram Twitter LinkedIn TikTok

  8. 07 Content Marketing Creating and distributing valuable, relevant content to attract and engage a target audience. Types of Content Blogs Videos Infographics Ebooks

  9. 08 Email Marketing Sending targeted emails to prospects and customers to nurture relationships and drive sales. Types of Emails Newsletters Promotional Emails Transactional Emails

  10. Affiliate Marketing 09 Partnering with individuals or companies (affiliates) to promote products, earning a commission for each sale made through their referral. Partners Influencers Bloggers Affiliate networks

  11. 10 Pay-Per-Click Advertising (PPC) Online ads where advertisers pay a fee each time their ad is clicked. Platforms Google Ads Facebook Ads LinkedIn Ads

  12. 11 Conclusion Summarize key points discussed in the presentation Reinforce the significance of digital marketing for businesses in today's digital age Encourage the audience to explore and implement digital marketing strategies to stay competitive

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