Best Digital Marketing Institute In Bangalore

1. SEARCH ENGINE MARKETING(SEM)

2. Content: • Definition & types of results • Basic SEM Concepts • Why use SEM for Business? • Advantages of SEM • Disadvantages of SEM • Most Popular Search Engines for SEM

3. Definition: SEM is defined by the set of tools, techniques and strategies that help optimize the visibility of websites and web pages through search engines. Generally, Google search pages and other sites show two types of results: Organic results: Paid results: Unlike organic listings, here the advertiser must pay  for each click. To get traffic by buying ads in search engines, you will have to resort to search engine advertising solutions, such as Google Ads. This system is also called PPC (pay per click) or CPC (cost per click). • To know which results to show, the search engine uses an algorithm that tells you which websites best to respond to a specific query. • Google's algorithm is based on relevance (web content) and authority (links from other pages). • The set of techniques and tools used to position organic listings is known as SEO (Search Engine Optimization).

4. Basic SEM Concepts SEO and SEM : SEO and SEM are essentials in online marketing strategies, but they are also two abbreviations that lead to a lot of confusion.  SEM Positioning : SEM positioning is the paid method that's used to quickly gain search engine positioning. SEM Campaign : A SEM campaign represents the entire advertising strategy that generates ads in search engines like Google. A campaign can encompass many different ad groups and keywords in order to increase positioning.  • SEM on Google : • The most popular form of SEM is on Google Ads. To create a SEM campaign on Google, go from the most general to the most concrete. 

5. Why Use SEM for Your Business? • Bring highly qualified traffic to your page: One of the bases of any digital marketing strategy is to attract the right users to your landing pages. SEM is very effective in attracting users' attention and generating clicks by allowing users to filter based on the words they seek. This ensures that your traffic is made up of people who are interested in your brand . • To place contextual advertising on other websites: • With Search Engine Marketing Google Ads solutions, you can not only place advertisements in the search engine, but also take advantage of the data and parameters available to place contextual advertisingon other websites. 

6. Why Use SEM for Your Business? • Get results with a tight budget and to Generate conversions: • Search engine advertising solutions can be adjusted to your budgetary needs at any time. You do not need a large initial investment, so these are suitable for small and medium businesses. Google Ads offers many ways to measure conversions and thus ensure that your ads are really effective. • Make your brand/company known throughout the world: • Placing yourself at the top of Google is a great way to get visibility for your brand. To see your page in the first place will allow the user to associate it with the need that they’re looking to solve even if they don't click on the page.

7. Advantages of SEM: • Highly measurable: Tools like Google Ads give you highly detailed reports of the evolution of your campaign, so you can always know what is happening with your ads. In addition, you can take advantage of the integration with Analytics to have everything controlled to perfection. • Real-time monitoring:The analytics interface allows you to see what is happening at each moment and corrects the course to the moment if you do not get the results you are looking for. • Pay per click: With this, you will only pay if you get results. You can control the maximum daily budget that you are willing to invest as well as the maximum cost per click you can pay. This way, you make sure that the campaign is profitable.

8. Advantages of SEM: • Within everyone's reach:Since budgetary investment is scalable, this solution works for both large companies and SMEs. They all compete in equal conditions to reach the first positions for keywords. • Speed:Regarding other techniques such as SEO or content marketing, search engine advertising allows you to achieve relatively fast, large-scale results. • Segmentation:By focusing on keywords, you will reach the public that is actively interested in you. You can also filter it by other factors such as location, language, or behavior.

9. Disadvantages of SEM: • Higher long-term cost:To be clear, SEM only works while you pay. Although over time you can optimize your campaigns and reduce costs per click, you will have to continue paying for each of the visits you get. • High level of competition:Search Engine Marketing has become popular and there are many companies that compete to position themselves for the same keywords. This competition causes costs to rise and sometimes it can be difficult to get a good ROI. • It's interruptive: As opposed to other solutions like native advertising, SEM involves "invading" the user's space with content that they didn't seek out. In fact, if the user you are targeting has an ad blocker, they may not see your ads.

10. Most Popular Search Engines for SEM The three main solutions for search engine advertisingare : • Google Ads : Google Ads is one of the main search engines.  • Microsoft Advertising or Bing Ads : Bing Ads (or Microsoft Advertising) is a very solid alternative to Google Ads, as it reaches a relevant potential audience (almost 10% of the market share) and has very good targeting and configuration options. • Yahoo : Yahoo Advertising or Yahoo Ads is Yahoo's advertising solution, which allows you to reach users who perform searches on this search engine. 

11. NATIONAL INSTITUTE OF DIGITAL MARKETING Most Advanced Digital Marketing Program In INDIA www.nidmindia.com +91 9611361147