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"Digital Marketing: Strategies, Tools & Trends for the Modern Age"

This presentation explores the dynamic world of digital marketing, covering key strategies such as SEO, content marketing, social media, email campaigns, and paid advertising. It highlights essential tools used by marketers and discusses current trends shaping the digital landscape in 2025. Whether you're a student, entrepreneur, or professional, this presentation offers a comprehensive understanding of how digital marketing drives business growth in the digital era.<br><br>

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"Digital Marketing: Strategies, Tools & Trends for the Modern Age"

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  1. WELCOME TO AAR-CODES INSITUTE DIGITAL MARKETING Start Your Slide Contact: +91 9888393246 Gmail: marketing@aarcodes.com

  2. Digital Marketing Introduction to Digital Marketing • Digital marketing refers to the use of digital channels to promote or market products and services to consumers and businesses. • Reach a wider audience, build brand awareness, generate leads, and drive sales.

  3. Digital Marketing Importance of Digital Marketing Relevant Keyword Research • Cost-effective and measurable. • Real-time customer engagement. • Personalized marketing. • Higher conversion rates. • Global reach with localized targeting. Read More

  4. Search Engine Optimization (SEO) • Content Marketing • Social Media Marketing (SMM) • Email Marketing • Pay-Per-Click (PPC) • Affiliate Marketing • Influencer Marketing Digital Marketing Key Channels of Digital Marketing

  5. Search Engine Optimization (SEO) Digital Marketing Tools Goal Techniques • Google Search Console, SEMrush, Ahrefs. • Improve website ranking on search engines. • Keyword research, on-page SEO, backlinks.

  6. Digital Marketing Content Marketing • Purpose: Create and distribute valuable content to attract a target audience. • Formats: Blogs, infographics, videos, eBooks. • Strategy: Quality > Quantity, consistency, and relevance.

  7. Social Media Marketing (SMM) • Platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok. • Benefits: Build community, engage audience, brand loyalty. • Trends: Stories, reels, influencer partnerships. Read More

  8. Digital Marketing • Email Marketing • Types: Newsletters, promotional emails, drip campaigns. • Tools: Mailchimp, Constant Contact, Sendinblue. • Best Practices: Personalization, segmentation, mobile-friendly design. Read More

  9. Digital Marketing Analytics & Measurement • Why It Matters: Data-driven decision-making. • Key Tools: Google Analytics, HubSpot, Meta Business Suite. • Metrics to Track: Traffic, conversions, engagement, ROI.

  10. Digital Marketing Digital Marketing Trends (2025) • AI and machine learning in marketing. • Voice search optimization. • Interactive and video content. • Privacy-first marketing (cookies and data regulation). Read More

  11. AAR-CODES INSITUTE • MOBILE NO : +91 9888393246 • GMAIL: marketing@aarcodes.com • ADDRESS: SCO 5 first floor,sohi complex, baltana, tribune colony road,SAS nagar mohali,140604 • SITE: WWW.COMAARCODES Digital Marketing Thank You For Attention

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