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The loyalty management market size is projected to grow from USD 11.4 billion in 2024 to USD 25.4 billion by 2029 at a CAGR of 17.3% during the forecast period. The rise of subscription-based business models across various industries has fueled demand for loyalty programs tailored to recurring revenue streams. Loyalty management solutions support subscription loyalty initiatives by incentivizing ongoing engagement, reducing churn, and maximizing customer lifetime value.
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The Rise of Data-Driven Loyalty: How Businesses are Using AI and Analytics to Win Customers. According to a research report "Loyalty Management Market by Offering (Solution (Customer Retention, Customer Loyalty, Channel Loyalty), and Services), Operator, Vertical (BFSI, Aviation, Automobile, Media, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2029" The loyalty management market is predicted by MarketsandMarkets to grow at a compound annual growth rate (CAGR) of 17.3% from USD 11.4 billion in 2024 to USD 25.4 billion by 2029. Globally, loyalty management has become an essential part of corporate strategy. Sophisticated loyalty management systems are being adopted by businesses in a variety of industries in order to improve consumer engagement, encourage recurring business, and cultivate brand loyalty. In order to provide customized rewards and incentives, loyalty programs have grown more data-driven and targeted as a result of the growth of personalized customer experiences and digital channels. They do this by utilizing artificial intelligence and sophisticated analytics. The professional services segment contributed the largest market share in the loyalty management market during the forecast period. Professional service providers oversee all or a portion of an organization's loyalty management lifecycle, understanding business limits and offering significant insights that enable these businesses to maximize their technical investments and make the most use of all available resources. The deployment of loyalty management solutions and the intricacy of operations control the expansion of the professional services sector. It also builds a relationship with the organization and offers support services for the duration of the business. Because these services are easily deployable, customizable, and provide optimum availability and performance assurance, they aid the marketing and operational teams in improving client experience and increasing return on investment. Download PDF for Game Changing Business Opportunities @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=172873907 The BFSI vertical segment is estimated to hold the largest market size during the forecast. Loyalty management systems are needed in the BFSI business in order to evaluate data based on touchpoints and provide brands with a customized experience. 75% of consumers want brands to personalize their experiences, according to an Accenture report, underscoring the rising need for customized interactions. This is especially true for the BFSI industry, as clients demand that communications, services, and products be tailored to their unique requirements and financial objectives. This industry uses AI and data analytics to provide loyalty programs and boost consumer interaction. Automated Teller Machines (ATMs), core banking, eBanking, and mobile banking have all contributed to a continuing technological transformation in the banking industry. This revolution has given rise to a variety of services, including Real-Time Gross Settlement (RTGS), Centralized Funds Management System (CFMS), Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period. Asia Pacific is home to about 40% of the world's population, hence the region is witnessing a wide range of deployments of loyalty management technologies. In the Asia Pacific region,
loyalty management is rising in popularity, partly because of the expanding economies of Australia, New Zealand, China, Japan, India, and China. Because of the rising per-user engagement online and the growing prevalence of internet access, businesses are embracing digital channels including social media, websites, emails, virtual assistants, and contact centers to bolster their position in the loyalty management space. Loyalty management solutions are used by many companies across several industry verticals with the main objective of keeping consumers and building enduring relationships with them. Maintaining a larger client base results in increased profit margins and a consistent flow of income. The report profiles key players such as Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US). About MarketsandMarkets™ MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the ’GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA : 1-888-600-6441 sales@marketsandmarkets.com