How Custom Packaging Boxes Can Be A Game Changer

1. How Custom Packaging Boxes Can Be A Game Changer As you build your brand and product awareness, custom packaging can help you achieve three main objectives: decrease shipping costs, increase exclusivity, and increase brand awareness. Read on to discover the benefits of custom packaging for your product. Here are some ways to get started: Builds Brand Awareness Custom retail packaging offers a unique opportunity to drive brand awareness. Your consumers' interactions with your brand can have a dramatic impact on their buying journey. Boosting consumer loyalty and brand recall with custom retail packaging is a proven way to increase brand awareness. Here are three key ways to use custom retail packaging to build brand loyalty and sales. Read on to learn more. Let's begin! Read on for more tips. How to build brand loyalty with custom packaging. Get Free Quote

2. Reduces Shipping Costs While you might not want to use your own packaging for your business, there are ways to save on shipping costs. For starters, you can find parcel consolidators, which offer volume discounts and make it easy to add insurance and tracking to your shipments. If you are shipping items on a regular basis, you may also want to find ways to reduce the cost of each shipment by avoiding using the same carrier. Here are some tips to help you save money on shipping: Consider reducing shipping costs by reducing the number of boxes used to ship your products. Many brands are forced to pay high shipping fees when shipping to far-off destinations. Shipping to far-off locations falls into the "shipping zones" - geographic regions within carriers. If you want to ship products to California, you'll pay more than to New York. For a small business, removing higher-cost zones will reduce shipping costs and free up space for other functions. Choosing the proper size of custom boxes can significantly reduce your shipping costs. Custom-sized boxes will reduce the number of boxes needed for your shipment, meaning fewer secondary boxes will be necessary to store your products. They also offer better protection. A custom-sized box means less chances of damages during transit and lower return and complaint rates. It can also create a better customer experience, which ultimately leads to a higher likelihood of repeat business. Consider using returnable plastic bags instead of boxes for fragile or lightweight items. These are cheaper, faster to package, and easy to brand. In addition to saving money on shipping, purchasing packaging materials in bulk can help you reduce the number of boxes used for shipping. Some shipping companies also offer free samples. Additionally, combining orders and consolidating orders will also reduce shipping costs. Recycling packaging materials is also another way to reduce shipping costs. SIOC packaging means that the product packaging ships in its own container and adds a shipping label. By doing this, your package will not stack, and you will avoid using air shipping. Also, keep in mind that carriers raise their rates every year, and most of them will increase their rates by a variable rate. In the end, the rate increase will be around five percent per year. This is why SIOC packaging is important when shipping a large quantity of items. Smart packaging helps businesses get more accurate shipping rates. Shipping rates based on weight are often low-accurate, because merchandise has air inside it. Instead of paying for air inside the box, calculate your dimensional weight (also called volumetric weight) and use it to determine the correct shipping rates. By accurately knowing the dimensions and weight of the package, you can ensure the most accurate shipping rates and save money. This will make your customers happy and loyal.

3. Creates Exclusivity When you have a product that you want to make exclusive, you should consider using custom packaging to get your name and brand recognition. Having your company logo and colors on packaging can help customers know what products you sell. You can even make your packaging share social media links. You can place a Snapcode on your packaging for Snapchat users to use. Instagram is also a good way to promote your shop, and the Nametag feature makes it easier to share the image on social media. When designing your packaging, keep in mind that the final product will be in competition with other brands and products. This can dilute the brand's visual narrative and confuse customers. The last thing you want is to confuse your customers by offering them a package that is unrecognizable to them. To achieve this goal, choose a packaging design that is exclusive and reflects your brand's personality and values. This way, your customers will know that no other packaging has the same product as yours.