HM 475 Social Responsibility / tutorialrank.com

1. HM 475 WEEK 1 SignatureAssignment: Hotel Strategic Plan For more course tutorials visit www.tutorialrank.com HM 475 WEEK 1 Signature Assignment: Hotel Strategic Plan About Your Signature Assignment This signature assignment is designed to align with specific program student learning outcomes in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. Research a hotel of your choice. Identify the organization’s mission, vision, and values.

2. Develop a strategic plan to improve customer satisfaction and increase repeat customers. Write a 700- to 1,050-word paper explaining the relationship between the strategic plan and the organization’s mission, vision, and values. Identify the mission, vision, and values for the hotel that you researched Explain your strategic plan to improve customer satisfaction Analyze the external and internal issues that impact your strategic plan Format all sources according to APA guidelines. Click on the Assignment Files tab to submit your paper. ***************************************************** HM 475 WEEK 2 Financial Status Report For more course tutorials visit www.tutorialrank.com

3. HM 475 WEEK 2 Financial Status Report Resource: Blue Mist Hotel Financial Ratios Sheet You are the Assistant Manager at the Blue Mist Hotel, a 425-room hotel in Phoenix, Arizona. The General Manager has asked you to prepare a 700- to 1,050-word report on the financial status of the hotel for the month of May. Access the Blue Mist Hotel Financial Ratios sheet and calculate the remaining six financial ratios. Use the ratio calculations to determine the financial status of the hotel for the month of May. Explain different types of revenue streams in the hotel Explain how the financial ratios are used to maximize profits Describe the importance of demand forecasting Describe the advantages and disadvantages of overbooking Define how RevPAR is used in the revenue management strategy Click on the Assignment Files tab to submit your report.

4. ***************************************************** HM 475 WEEK 3 Loyalty Program For more course tutorials visit www.tutorialrank.com HM 475 WEEK 3 Loyalty Program Your marketing team has been asked by the General Manager (GM) to develop a new loyalty program for a mid-sized hotel located in a ski resort. Develop a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes for the GM that is selling the new loyalty program for the hotel. Define brand loyalty Explain why loyalty is important to the hotel industry Describe new technology that can support your loyalty program

5. Describe the type of data that you will need to gather from your guests to develop the new program Create a tool to test whether or not your new loyalty program is effective Format all sources according to APA guidelines. Click on the Assignment Files tab to submit your presentation. ***************************************************** HM 475 WEEK 3 Sales and Marketing Plan For more course tutorials visit www.tutorialrank.com HM 475 WEEK 3 Sales and Marketing Plan Resource: The Analytic Hospitality Executive, Ch. 7 Read the Case Study: Meetings and Events Revenue Management, Kate Keisling, Ideas -A SAS Company in The Analytic Hospitality Executive, Ch. 7 (page 215).

6. You are the Sales Director at a 1,000-room hotel in Denver, Colorado. Write a 700- to 1,050-word sales and marketing plan to maximize profits for a three-day conference with 800 attendees. Describe how the sales team works with other departments in the hotel to plan the event Define the metrics that are important to the sales team Define the metrics that are important to the marketing team Develop a sales and marketing budget for the event that includes revenue streams and costs Click on the Assignment Files tab to submit your plan. ***************************************************** HM 475 WEEK 4 Quality ControlAudit For more course tutorials visit www.tutorialrank.com

7. HM 475 WEEK 4 Quality Control Audit You are the Executive Housekeeper for an 800-room high-end hotel in New York City. You saw a news report about undercover reporters checking into hotel rooms and testing the rooms for cleanliness. You want to evaluate your housekeeping department to make sure your housekeepers are meeting hotel standards for cleanliness. Evaluate your quality control program in the housekeeping department in 700 to 1,050 words. Describe your quality control program for room cleanliness Explain how you will test the success or failure of your program Explain service recovery and how you will address customer complaints about cleanliness Describe how workforce planning and optimization will impact your program Describe how your program will impact the hotel’s profit margins Click on the Assignment Files tab to submit your audit. *****************************************************

8. HM 475 WEEK 4 Service Plan For more course tutorials visit www.tutorialrank.com HM 475 WEEK 4 Service Plan You are the Assistant Manager for a large casino in Las Vegas. The General Manager asked you to create a service plan to respond to customer complaints about long wait times in the Food and Beverage (F&B) operations. Create a 700- to 1,050-word service plan to address the long wait times and improve customer perceptions of the F&B department. In your plan, include the following: Define a service plan to respond to long wait times in the F&B department Explain the principles of workforce planning and optimization in your service plan

9. Explain how improving customer perceptions might impact profit margins Describe technology that can be used in your service plan to decrease wait times Develop quality controls to monitor the effects of your service plan on improved customer satisfaction Format all sources according to APA guidelines. Click on the Assignment Files tab to submit your plan. ***************************************************** HM 475 WEEK 5 SignatureAssignment: Crisis Management Plan For more course tutorials visit www.tutorialrank.com HM 475 WEEK 5 Signature Assignment: Crisis Management Plan About Your Signature Assignment

10. This signature assignment is designed to align with specific program student learning outcomes in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. You currently work in a 1,200-room resort located on the beaches of the Florida Gulf coast. Write a 700- to 1,400-word Crisis Management Plan to reduce legal liability to the hotel owners should a disaster occur. In your plan, include the following: Complete a risk assessment based on the location of the hotel Explain the difference between an internal disaster and an external disaster Describe how the hotel should prepare for an internal disaster Describe how the hotel should prepare for an external disaster Explain how you will know if your Crisis Management Plan is effective

11. Describe how will you market to your customers that you are prepared for a disaster Format all sources according to APA guidelines. Click on the Assignment Files tab to submit your plan. *****************************************************