WhatsApp marketing services | WhatsApp Blasting

1. WhatsApp Lead Generation: A Guide for Marketers Have you ever wished you were an early adopter of a marketing channel as competitive as SEO or pay-per-click advertising? The opportunity you’ve been waiting for could be hiding in plain sight – in fact, you may already have it on your smartphone. As a relatively new channel with a massive user base, Bulk SMS on WhatsApp presents a huge opportunity for brands to generate leads and connect with consumers. How can you maximize lead generation through this conversational channel and build more (and deeper) customer relationships? Read on for a complete guide to WhatsApp lead generation, including the advantages of WhatsApp as a marketing channel and best practices to get the most out of your efforts. You'll learn: - A WhatsApp crash course - Why you should use WhatsApp for lead generation - Lead generation basics - Building customer relationships the right way - 5 ways to send people to WhatsApp

2. - The do's and don'ts of WhatsApp lead generation - What's possible with WhatsApp A Crash Course in WhatsApp With 2 billion users and the title of the world's most popular messaging app, WhatsApp likely has a place on your smartphone's home screen. You've probably used it to keep up with family and friends. You probably also know that it's a great way to connect with your customers and answer their product questions, support requests, and order status checks. Nine years after WhatsApp was founded, the app launched WhatsApp Business in 2018, offering businesses a whole new way to engage with audiences. Businesses can use the WhatsApp Business app—with fewer features for smaller teams— or use the API for deeper usage, such as automation and collaboration features. A Profile of WhatsApp Business Want to dig deeper into the WhatsApp Business API? We've got you covered with this guide. Until 2022, using WhatsApp as a marketing channel was nearly impossible. WhatsApp had a strict commerce policy that prevented brands from sending non-service-related interactions. Even now, the only way to send outbound messages to customers is to use a pre-approved WhatsApp template, unless you are going to respond to a customer's message within 24 hours. But with the introduction of broadcast messaging for businesses, the WhatsApp marketing game has changed dramatically.

3. Instead of just providing shipping updates or support, WhatsApp is now an ideal space for businesses to offer value to customers and build relationships. It's an ideal time to add this popular app to your marketing tool belt and start generating leads directly through WhatsApp, as many brands aren't using it this way. Why Use WhatsApp to Generate Leads You might be thinking, “WhatsApp is fine for personal conversations, but I’m not sure it’s right for connecting with my customers yet.” Let’s see what the numbers show us. Over 175 million customers contact businesses on WhatsApp every day. Plus, over 5 million businesses use WhatsApp Business, so brands that embrace the channel are in good company. WhatsApp offers an important way to keep up with the competition and give your customers the opportunity to get in touch with you using one of their favorite channels. WhatsApp helps brands stay competitive in other ways, too: WhatsApp Business speeds up customer service by 225% WhatsApp Business increases sales by 27%. WhatsApp Business improves conversion rates by 20% With WhatsApp reaping better sales and more conversions, it’s no wonder the channel is ideal for generating leads. Here are some of the benefits of WhatsApp lead generation. Massive open rates In 2022, the average email open rate across all industries was 21.5%. What is the average open rate for WhatsApp Business API messages? 98%. WhatsApp is a trusted and reliable channel for customers – more so than email – and its open rate alone is a compelling reason to use it for lead generation and acquisition.

4. Plus, WhatsApp Business has a customer response rate of less than 50%. If you’re looking for a new lead generation channel that’s worth the time and money you invest in it, WhatsApp is the right answer. Boost sales and build relationships Your customers expect near-instant answers to their urgent questions. Young consumers, in particular, aren’t willing to fill out forms or email brands with unclear or unreliable response times. If they don’t find immediate answers, they’re likely to move on to another brand that makes it easy to learn about your products or offerings. On the other hand, if you offer easy support options like WhatsApp (which your customers already love to use), they’re much more likely to get in touch with you. When they do, and you provide helpful answers right away, it’s time to start building and nurturing relationships with them that will keep them around for the long term. Get ahead of the competition Direct channels like email still have value, but according to a Gated study, 67% of people say they feel overwhelmed by their inboxes. Consumers receive a huge amount of marketing emails every day, so standing out when your audience is drowning in unread messages is a big challenge for brands. While inboxes are heavily cluttered—with everything from competitor messages to outright spam—WhatsApp is still a new channel. Only five years old, WhatsApp Business offers the opportunity to stand out early and make a good impression on your audience. Your WhatsApp lead generation efforts are much more likely to take hold while most other businesses aren't taking advantage of this channel. Now that we've covered the virtues of WhatsApp lead generation, let's dive into some of the principles of powerful lead generation. Lead Generation Fundamentals For metrics-driven marketing and sales teams, it can be all too easy to fall into the trap of thinking of leads as mere numbers, rather than real people. In their quest to sell more, marketers often focus on the ambitious metrics set by their executive teams. They try to inflate their lead numbers at all costs, whether or not they are actually interested, qualified, or even real, and most pass those leads on to sales no matter what. According to a study by Verse, 44% of sales teams cite low-quality leads as their top complaint in the lead handoff process from marketing to sales. However, even the longest list of superficial and irrelevant leads is useless to your brand from every angle. You may think you've accomplished something in the short term, but if they don't trust or like your brand, they won't buy from you and they certainly won't feel loyal to you. Marketing for Humans When your potential customers sense that you don't care about their needs or pay attention to their intentions, they don't trust you. And in a saturated market, trust is essential. To build trust, start by considering the customer journey. Don't use the same WhatsApp messaging and contact strategy for everyone. Instead, consider where, how, and why someone gave you their contact details. Then, use that information to continue the conversation carefully, so that you bring them closer to buying, but without forcing it. If you meet their needs by providing value, those potential customers can become customers. But this won't happen if you lose their trust by spamming those who give you their information.

5. The Customer Journey What might these principles look like in practice? Let's say you offer haircut services to your customers. There should be a clear difference between how you respond to a potential customer who gives you their contact information when booking a haircut and someone who signs up for your newsletter or email list. The person who booked an appointment expressed a clear intent and need for your service. You could follow up with them to nurture the relationship by sending them WhatsApp reminders to book another appointment in the future, especially if you also asked them about their preferred haircut cadence. A message acknowledging that it's been four months since their last appointment, for example, shows you're paying attention to them and goes beyond offering them a discount. Building customer relationships the right way The highly relational nature of WhatsApp—and customers' familiarity with using the channel to catch up occasionally— presents both an opportunity and a challenge for brands. Those that succeed on WhatsApp will take a personal, intentional approach to engaging with customers. When your priority is to build meaningful relationships with customers on their own terms, you'll be more successful by encouraging customers to get in touch via WhatsApp. You'll also get more and more meaningful responses from customers. That's why personalization is so important. Personalization is a buzzword in marketing, and rightly so. According to McKinsey, 71% of consumers expect businesses to offer personalized interactions. Customers want brands to adapt to their needs, and those that don't will quickly fall behind. Lead with value Best practices for building customer relationships aren't unique to WhatsApp – you need to lead with value across all channels, from social media to email to SMS. When marketing and generating leads through WhatsApp, focus on delivering meaningful content that your audience will love. Avoid abusing their trust and the contact information they provide in exchange for value and support at all costs. Focus on the long game of nurturing WhatsApp leads over time with tactics like value-based WhatsApp newsletters. Use WhatsApp newsletters to send channel-exclusive content that your customers won't find anywhere else – from discounts to product samples to information that helps them use your product. Promote these benefits to encourage people to get in touch through WhatsApp because they won't find them anywhere else. You can also use WhatsApp Business notifications to nurture your audience. Share automated information, such as appointment reminders or shipping updates. You can also send personalized messages to remind a customer how long it's been since their last order (and encourage them to place another order). Many brands have used WhatsApp to create creative marketing campaigns designed to offer value to their audience. Looking ahead, the possibilities to inform, help, and even entertain through WhatsApp are endless. 5 Ways to Send People to WhatsApp

6. Now that you're (hopefully) bursting with ideas on how to engage your audience and generate interest in your brand, let's get tactical. How will you let your audience know they can connect with you via WhatsApp so they're encouraged to start a conversation with you? Try these five tactics to encourage your audience to use WhatsApp. 1. Use a WhatsApp chat on your website Many brands use a live chat on their website as the default way for customers to get in touch, but this approach has drawbacks for brands and customers. Shoppers have to wait on the website for a response, and the team can't get back in touch with them once they've left. Using a WhatsApp chat on your website helps solve both of these problems. WhatsApp allows you to keep the conversation going without the drawbacks of traditional live chat. Offering a WhatsApp chat on your website allows you to offer personalized service and capture leads by sending people to a channel they love. Ready to set up WhatsApp chat on your website? We'll walk you through the process step by step. 2. Create a WhatsApp QR code With so much of our lives now spent online, it's easy to think that digital channels are the only way to engage customers. But when most brands are focused on their online efforts, print media is still a great way to stand out, as long as it includes a clear call to action. Including a WhatsApp QR code on your print marketing materials—from an eye-catching brochure to a clever postcard— does just that. The QR code gives customers a direct step they can take to connect with your brand. Encourage people to get in touch with you by asking a question or inviting them to enter a contest. Best of all? You can create a WhatsApp QR code in less than two minutes. 3. Try click-through ads on WhatsApp Have you tried advertising with the "Send message" button? With click-to-WhatsApp ads, you can directly connect your prospect with a customer service agent on WhatsApp. This gives potential customers a clear call to action when an ad catches their attention. Instead of having to search for how to get in touch with you, customers can start a conversation with you within seconds. Click-to-WhatsApp ads send your customers directly to WhatsApp to start the conversation Make sure that as soon as they contact you, your prospect feels invited to engage in a real conversation. Agents should ask them direct questions to get to know them and demonstrate their expertise in helping customers get what they need. Think of this interaction the same way you would if someone approached a sales agent in a physical store. Be friendly and engaging, but focus on helping them find what they need in a timely manner. Take advantage of WhatsApp's highly interpersonal nature and showcase your added value. 4. Use WhatsApp in your email signature Another great way to send your customers to WhatsApp is to let them know you're available when you connect with them through other channels, like email. Try including a link to WhatsApp in your email signature. If you're already including your phone number, replace it with a link to invite people to talk to you directly on WhatsApp. As soon as they click, they'll be taken straight into a conversation with you on the app. 5. Create a WhatsApp chatbot

7. Chances are, you don't offer 24/7 customer support. (Even if you do, your team members probably have too many things on their plate to actually work around the clock.) But for your customers, shopping never ends. They can have questions about your products and brand at any time of the day or night, and if they don't get an answer right away, you're likely to lose those potential customers. With a WhatsApp chatbot, however, you can ensure that your customers have a point of contact with your brand whenever they need it. A WhatsApp chatbot collects leads via WhatsApp when you are not available. A chatbot can recognise keywords to understand customer questions and craft a relevant response. The more you train the chatbot, the better it will become at simulating being an employee and helping customers. Offering a WhatsApp chatbot ensures that potential customers always get a response, in addition to collecting personal information and setting up appointments. WhatsApp Lead Generation Dos and Don'ts Since WhatsApp is the latest and greatest in customer communication (and lead generation), you may be wondering how you can best leverage it to connect with your customers. Go through this list of dos and don'ts to put your best foot forward with customers on WhatsApp and generate leads that turn into long-lasting customer relationships. Adapt to WhatsApp: Don't Talk Like You Do on Other Channels While the principles of lead generation are the same across all channels, the messaging and tone shouldn't be. People use WhatsApp like any other messaging app, and in most cases, to text their friends and family. They send messages that sound like they talk, and your brand's messaging should reflect those expectations.

8. You may be used to sending wordy emails with multiple sentences in a paragraph or long-winded descriptions. But for WhatsApp, this approach is the wrong move. Your audience doesn't want to read a wall of text on WhatsApp. They want you to explain your message quickly. Send short, concise WhatsApp messages - ideally no more than one or two sentences - that feel like conversational texts. Get to a clear, valuable action right away. Showcase your brand's personality Did you know that nearly 9 in 10 consumers say authenticity is important to them when choosing which brands to support? Source: Oberlo People want brands to be honest and upfront about their values and who they are. Since WhatsApp is such an interpersonal channel, authenticity is even more important when connecting with customers. In every message, reflect your brand's unique voice and personality. If your brand is one that uses emojis and exclamation points, WhatsApp is the perfect channel to do so. Your marketing should feel like a conversation with customers, so don't be afraid to be creative, funny, or entertaining. Don't go straight for the sale We get it: when an interested customer reaches out via WhatsApp, it can be very tempting to figure out how quickly you can get them to buy. But if you jump straight to converting or closing the message as soon as someone interacts with you on WhatsApp – without paying attention to their intent –you’ll frustrate them at best, and alienate them entirely at worst. Consider where they are currently in their journey and ask if they are still learning more or need resources or expertise to guide their search. Build your outreach around their needs and priorities before moving into a hard sell, “buy now” approach. Don’t neglect current customers – continue to nurture them after the purchase. Your WhatsApp marketing job doesn’t end when a customer makes their first purchase. In fact, that’s the ideal time to show customers that you care about your relationship with them and that their business matters. This is where long- term loyalty begins, and from a business standpoint, it’s the moment where your approach can make or break your customers’ lifetime value (LTV). After a customer has placed an order, offer them valuable resources designed to help them better understand and use your product. Offer personalized guidance based on their previous purchases, including complementary products, but be sure to do so at the right time. Don't bombard them with more advertising right away. Allow time for them to receive their order and ask questions about the product. This will ensure that they are happy with the product and receptive to the idea of buying from you again. Set expectations for follow-up While one of the benefits of using WhatsApp is that customers don't have to wait on your website for you to respond, they won't be waiting forever. That's why you should set expectations for follow-up, especially during peak seasons or if a potential customer calls when your office is closed.

9. When a potential customer contacts you, make sure they know as soon as possible when they will receive a response. Whether you use an auto-responder or a chatbot designed to jot down certain keywords and answer simple questions, take the time to reassure your prospects that a response from your team is on the way. You can also ask them to leave their contact information and get back to them the next day. Make time for casual conversations –don’t neglect automation On WhatsApp, a little human touch goes a long way. But unfortunately, the time it takes to add that human touch also adds up quickly. While it’s worth your team investing time in crafting thoughtful WhatsApp messages, they only have so many hours in a day. You may not always have time to personalize responses or go above and beyond. Automations can help. Tools like quick replies and chatbots can help you streamline repetitive tasks that can pile up, saving your customer service and sales teams valuable time to reinvest in conversations with customers. The goal here is to save time whenever and wherever you can, and then reallocate the saved time toward building relationships and making customers feel heard. What's Possible with WhatsApp The time to start using WhatsApp as a powerful marketing tool is now – if you do, your marketing potential is limitless. Check out how some brands are using WhatsApp to deepen audience relationships and grow their businesses. BAS World: Speaking the Language of Customers (Literally) Based in Veghel, the Netherlands, BAS World is Europe's largest truck and trailer dealer. As such, their customer support team typically handles 30-40 messages a day from buyers and sellers. These messages arrive in their Trengo inbox via WhatsApp and live chat, and the team aims to respond to all queries as efficiently as possible. But because they serve customers across Europe, their audience spans many languages, which could pose a huge challenge for the team. They worked with Trengo to offer flowbots in 13 languages so customers could connect with BAS World resources in their preferred language. The flowbot offers the added benefit of responding to messages outside of business hours so the team doesn’t miss out on those leads. Potential customers can choose to message with the flowbot throughout the conversation or switch to a sales associate. BAS World offers its customers multiple options to get in touch with them – including WhatsApp – and a way to connect in their preferred language. These solutions help BAS World generate more leads, including 57 orders through the flowbot in one month. But just as importantly, they differentiate BAS World as a brand that puts customer experience first. What will you get with WhatsApp? Now you know the ins and outs of WhatsApp lead generation. (Congratulations!)

10. Ready to put the world’s leading messaging app to work for your brand? WhatsApp is the channel to build and nurture customer relationships, and with the help of the WhatsApp Business API, your team can collaborate and automate like never before. Watch potential customers come in and get ready to wow them with top-notch service. Trengo is here to help you leverage the API and all the features you need to deliver a modern customer experience on WhatsApp. Company name : WhatsApp Blasting Website: https://www.blastingws.com Email: mailto:info@blastingws.com Phone: 639858085805 Whatsapp: 639858085805 Telegram: https://t.me/latestdat Company Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100 Thank you Thank you