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1. How to Send WhatsApp Newsletters (The Ultimate Guide for 2024) This is the complete guide to WhatsApp newsletters in 2023. In this detailed guide you will learn: Why WhatsApp is a huge opportunity for businesses How to create amazing WhatsApp newsletters How to promote your newsletter Learn more So if you're ready to jump headfirst into WhatsApp newsletters, or just want to know why you should, this guide is for you. What is a WhatsApp newsletter? A WhatsApp newsletter is a mass message that you can send to a large audience in order to share information or promote a brand, service or product. WhatsApp newsletters are often Bulk SMS on WhatsApp sent as an alternative or complement to email newsletters.

2. The appeal of a WhatsApp newsletter for business Often, a WhatsApp newsletter is built from several short messages that follow one another in a stream. This format keeps the content engaging and easy to digest for the reader. Additionally, the use of multimedia elements such as images, videos and links can increase the appeal and effectiveness of messages. Additionally, interactive features such as polls and quick replies can increase engagement and provide valuable audience feedback. The Benefits of Sending WhatsApp Newsletters If you're completely new to the world of WhatsApp newsletters, you'll love this chapter. Here we'll dive into why WhatsApp newsletters are such a powerful tool for businesses. WhatsApp is the most popular messaging app in the world WhatsApp has over 2.4 billion active users worldwide, about 1 billion more than the runner-up, Facebook Messenger. As well as using WhatsApp to talk to friends and family, people now also use it to communicate with businesses. Currently, 175 million consumers use WhatsApp to get in touch with a business every day, which is still nothing compared to the 1 billion WhatsApp messages sent every day. "Go where your customers are" is a cardinal rule of marketing, and the numbers above prove that chances are a very significant portion of your audience is already active on WhatsApp. The average WhatsApp user spends a lot of time on the messaging app. Much like texting, people send each other short messages and expect quick responses. According to Tyntec, 80% of WhatsApp messages are read within five minutes of being sent. This makes it an incredibly powerful marketing channel that consumers spend a lot of time on and are extremely active in.

3. While many businesses offer customer service on WhatsApp, most don't use it for marketing purposes (yet). Until 2022, WhatsApp had strict commerce policies that made it difficult for brands to use it for outbound messages. Most brands used the channel to offer customer support and stuck to that. But with the introduction of broadcast messaging for businesses, the game is officially open for marketers. These messages are sent from a single WhatsApp account to multiple phone numbers at the same time. Even though it may seem like you're communicating in a group, the subscriber can't see that the message is being broadcast. They'll receive the message as a private message. Considering the number of active users and the technical possibilities, it is clear that WhatsApp is a marketing channel with a lot of potential. While most other channels (SEO, SEA, social media) are extremely competitive, there is still scope to be an early adopter and get that first-mover advantage for your business. Your email newsletters are not being read Email has been the number one channel for sending newsletters for two decades. 33% of marketers send emails to their customers on a weekly basis (Databox, 2022). Of all the marketing emails sent daily, only 19% are opened (Campaign Monitor, 2021). And many of that 19% are only opened to be deleted seconds later. And that's because email has become too saturated for businesses to stand out. Whether it's an email from our favorite brand or personality, most of us don't have the time or energy to read them in an inbox so full it can explode at any moment. This means there's a huge opportunity for marketers who pivot to other channels where their audience is active like WhatsApp to send their newsletters. Why? Because even though WhatsApp Business has been around for over 5 years, most people still use WhatsApp to talk to friends and family. This means there is still no overwhelming marketing, and open rates are much higher. Think about it, when was the last time you were annoyed by a marketing message on WhatsApp? Chances are you've never received one. At the end of the day, the choice is yours: Spend hours optimizing your emails, hoping your open rates will increase by 1% or 2%. Switch to a channel where there is no competition yet, like WhatsApp Note that we are not saying that email is dead. In marketing, no legacy channel is ever completely replaced. Think of newspapers, radio, television, the Internet, and now apps – they have all earned their place in the ecosystem. This means that you should not necessarily stop sending email newsletters, but consider WhatsApp as a complement.

4. A WhatsApp newsletter is interactive While an email newsletter is almost always one long message, sometimes interrupted by images, a WhatsApp newsletter is made up of a stream of short messages. Customers are taken through a stream of multiple messages by clicking buttons. This makes the experience fun and interactive and invites the customer to start a conversation after consuming the newsletter. The best way to explain this is with an example, so here goes We created a WhatsApp newsletter for Booking.com Not because we were asked to, but because we want to show you what a WhatsApp newsletter for a well- known brand could look like. In this example, an existing customer is receiving a newsletter from Booking.com via WhatsApp. WhatsApp newsletter for Booking.com The newsletter is built from short messages that are triggered when the subscriber interacts with it. Once they click on “destinations,” they can choose from five options to get informed.

5. WhatsApp newsletter from Booking.com When the customer wants to know more about Lisbon, they receive some tips on what to do in the city. Afterward, they can choose to learn more about tourist attractions, the best hotels in the city, or… what a tuk- tuk is. This flow can last as long as the customer wants. If they just want to know a little more about Lisbon and fantasize about their future vacation, they can do that. If they want to take action and book a hotel right away, they can do that too. The options for Booking.com are endless. You could create several different conversational newsletters, all for customers at different parts of the customer journey. One could simply be to give regular tips on last-minute deals. Another could be a weekly newsletter about hidden gems of urban travel. How to Create Amazing WhatsApp Newsletters in 7 Easy Steps Okay, now that we've covered the technical side of creating a newsletter, it's time to give you some tips on how to create a newsletter that leaves a lasting impression on your subscribers. 1. Understand Your Audience Regardless of which marketing channel you decide to use, it's crucial to understand your audience. So before you write a newsletter, ask yourself the following questions: Who are they? What problems could you help them solve? What are their interests? Why did they sign up for your newsletter? Above all, the last question is key. When you sign up for a newsletter to receive exclusive content on the latest fashion trends, that's exactly what you expect to receive. If instead you receive a ton of product promotions and discounts, you'll be disappointed and unsubscribe in no time. It might even leave such a bad taste in your mouth that you decide not to buy from that particular brand again. In the end, marketing is all about understanding the customer and crafting the right message that actually resonates with them. 2. Your messages should be short Whatever you do, DO NOT copy and paste your email newsletter text into WhatsApp! One of the biggest mistakes marketers make is not adapting their messages to new marketing channels. A video that goes viral on Facebook may not resonate at all on TikTok. And an email newsletter that had a high response rate may fail on WhatsApp. Still, many marketers try to copy and paste into a new channel what has worked in previous campaigns. Don't make the mistake of writing a piece of content and distributing it by copying and pasting it across all the channels you're active on. It doesn't work like that.

6. WhatsApp messages between friends are usually short, direct, and informal. Writing them comes naturally to most of us. But once people start writing a message from their business, they tend to forget the etiquette of the channel they're on. The average WhatsApp user will immediately sense this and it will negatively impact how they rate your newsletter. WhatsApp Newsletter Do's and Don'ts If you have a lot to share in your newsletter, you can build it out of several short messages. You can add buttons to each message that give the subscriber a chance to navigate through the newsletter. This makes for a fun and interactive experience. 3. Showcase Your Brand's Personality Did you know that nearly 9 out of 10 consumers say that authenticity is important to them when choosing which businesses to support? Source: Oberlo Since WhatsApp is such an interpersonal communication channel, it's very important to show this authenticity. The unfiltered, human touch is what makes the channel powerful. So make sure that each message showcases your brand's unique personality and, more importantly, that it feels human. One way to do this is to simply write from a first-person perspective. The more the newsletter feels like it's written by a person and not a brand, the better. 4. Encourage engagement The real power of sending newsletters via WhatsApp is the ability to engage with the recipient after they hit send.

7. Here's a real-life example of this type of engagement: It's a simple question, but over 90% of our newsletter subscribers have already answered it. It provides valuable insight into them. Below is an example of a subscriber explaining why they subscribed. This is an interesting use case for WhatsApp newsletters that we weren't aware of. We may cover it in one of our upcoming newsletters. It's a powerful example of what happens when you lean into the relational nature of WhatsApp. While email newsletters are considered one-way, a WhatsApp newsletter doesn't have to be. Brands that understand this and invest time and energy into truly engaging with their subscribers will get the most out of WhatsApp as a marketing channel. It will help them build trust and give off an authentic, human energy. 5. Define a goal and choose a CTA Before writing, you should know exactly what you want to achieve with your newsletter. Once you've defined your goal, you can choose a CTA and reverse engineer the content towards that CTA. For example, if your goal is to get a quick increase in sales, you might simply want to send out a discount code and some products that your audience might like. It's best to keep it simple and add a CTA that doesn't beat around the bush, like "buy now." In other words, stick to the direct. On the other hand, if your goal is to inspire subscribers with this year's trends and n your industry, you can direct them to interesting content. Whatever you decide, try to stick to one or two goals at most for your newsletter. Effective marketing is usually clear and concise. 6. Add media and emoji WhatsApp users often use a lot of emoji and media to communicate with their friends and family, so you should too. It's important to keep a consistent tone of voice with your brand, but you should also adapt it depending on the channel you use. Trying to maintain the exact same brand style across all channels isn't effective, as each channel has its own etiquette. When sending WhatsApp newsletters, you can incorporate A flyer for an event Photos of a new product A video sharing the latest news about your brand And much, much more 7. Personalize as much as you can

8. Personalizing your newsletters is essential to engaging your audience and getting results. Personalization is all the rage, and for good reason. According to McKinsey, 71% of consumers expect personalized interactions from the companies they interact with. By leveraging the subscriber data you’ve collected, you can address recipients by name, tailor content based on their interests, and send targeted messages to specific segments of your audience. This level of personalization not only makes your newsletters more relevant and valuable to your subscribers, but it also helps build stronger relationships with them. When your subscribers feel appreciated, they’re more likely to engage with your content, trust your brand, and take the desired actions you had in mind. By adding a [placeholder] to your WhatsApp template, you’ll be able to personalize your newsletters with all the data you have on your subscribers. 8. Give subscribers the ability to opt out We know you don’t want your customers to opt out, but opt-outs do have some benefits. First, you’ll avoid being reported as spam. Secondly, you'll show that you value your interaction with them and respect their personal space. Also, in the confirmation message, you can ask for feedback on why the recipient decides to unsubscribe. This information can be valuable as it can provide insight into why people no longer find your newsletter content valuable or relevant. Now that you know how to create amazing newsletters, it's time to get into the technical settings. WhatsApp Newsletter Tool If you want to send WhatsApp newsletters using the regular WhatsApp Business app, you'll quickly run into problems. The biggest problem by far is that your customers will have to add you to their contacts to receive your newsletters. Obviously, this is a big hurdle if you want your newsletter to reach a reasonable size. To send newsletters via WhatsApp the right way, you'll need to use the WhatsApp Business API. The WhatsApp Business API can be described as a WhatsApp newsletter tool and allows businesses to market to their customers in a professional manner. It doesn't have its own interface and can only be used through an official WhatsApp Business solution provider, such as Trengo. Among other things, the API allows you to: Send newsletters to a wide audience Respond to incoming messages with a team Automate repetitive workflows, such as answering FAQs, categorizing messages, or assigning a message to an agent. Get detailed insights into your newsletter performance Learn how to set up the WhatsApp Business API and use this setup as a WhatsApp newsletter tool here.

9. A step-by-step process for sending WhatsApp newsletters Once you've set up the WhatsApp Business API, sending a newsletter is very simple. Create an audience Before you send a newsletter, you need to have an audience. In Trengo, you can easily create a contact group. Later, you can broadcast your newsletter to the entire contact group with the push of a button. Build an audience with Trengo Now that you've created a contact group, it's time to start looking for subscribers. Here's the process we recommend to automatically collect subscriptions and add them to the right audience: Create a link to chat Create a click-to-chat link with a pre-filled message. When someone clicks on this link, or scans an attached QR code, a conversation will start with your WhatsApp Business account with a message ready to send. Your potential customer will just need to hit "send" to subscribe to the newsletter. Trengo WhatsApp This pre-filled message serves as an opt-in for your newsletter. This is important, because just like with an email newsletter, you also need to collect GDPR-compliant opt-ins for your WhatsApp newsletter. You can create a click-to-chat link with the following formula: https://wa.me/whatsappphonenumber/?text=urlencodedtext An example would be: You can also turn the link into a QR code and add it to your marketing materials. During an event we hosted last year, we decided to get creative with our QR codes. We served our guests small chocolates with our branded QR codes on them. Many guests scanned the QR code and enjoyed the chocolates. Two birds with one stone. If you have a store, you can also print out a QR code for people to subscribe to your newsletter, which would look something like this: Set a rule Once you've found a way to promote your newsletter link or QR code, the opt-in messages should start coming in.

10. The next step is to make sure those opt-ins are automatically added to your audience. To do this, set up a simple rule. Rules can help you automatically tag and assign conversations, change the status of a conversation, add labels, and more. In this case, you could set up a rule that automatically adds every message with its pre-written text to your newsletter audience. Why you need messaging templates To prevent spam, WhatsApp introduced the 24-hour rule for businesses. This means that a business cannot send an outgoing message 24 hours after the last interaction with a customer UNLESS they use a pre-approved template message. These template messages can be customized by filling in placeholders like [customer name], [product name], or [date and time]. Company name : WhatsApp Blasting Website: https://www.blastingws.com Email: mailto:info@blastingws.com Phone: 639858085805 Whatsapp: 639858085805 Telegram: https://t.me/latestdat Company Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100 Thank you Thank you