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WhatsApp API Pricing The Ultimate Guide

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WhatsApp API Pricing The Ultimate Guide

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  1. WhatsApp API Pricing: The Ultimate Guide [May 2024] How much does WhatsApp Business cost? When it comes to WhatsApp API pricing, it can be difficult to calculate. To avoid unnecessary costs, companies should be familiar with this topic. In this blog post, we will explain the current WhatsApp Business API pricing model, the additional costs you will face, and the cheapest WhatsApp API partner for your business. WhatsApp API Pricing in 2024: Is WhatsApp Business API Free? The pricing model of the Bulk SMS on WhatsApp Business app is simple - it's free! However, this is not the case for the WhatsApp Business platform, also known as WhatsApp API. In this section, we will help you understand the cost of WhatsApp API for messaging. WhatsApp Business Pricing in 2024: What Costs to Expect To understand the costs associated with WhatsApp API, one must understand how API works. First, the businesses need to get WhatsApp API access. The cost of this access varies depending on the hosting type: WhatsApp On-premises API or WhatsApp Cloud API.

  2. WhatsApp On-premises API is usually hosted on a Business Solution Provider (BSP) server. This means that the BSPs have complete control over the fees they impose on the businesses. These fees vary depending on factors such as WhatsApp API access fees, hosting type, messaging fees, and more. WhatsApp Cloud API, on the other hand, is hosted on Meta's cloud servers. Businesses can use WhatsApp Cloud API through WhatsApp BSPs or directly through Meta. Since APIs don't have interfaces, businesses need to integrate them with messaging software to send and receive messages. To summarize, WhatsApp Business API comes with three costs: BSP fees Messaging software costs WhatsApp conversation fees We'll start by breaking down WhatsApp conversation fees. WhatsApp Business API Pricing in 2024: WhatsApp Conversation Rates Explained WhatsApp employs a conversation-based pricing model that charges per conversation. At the heart of this model is a 24- hour customer service window designed to encourage prompt responses and maintain a smooth conversation flow. You might be curious about how this 24-hour window affects WhatsApp pricing. Read on for a detailed explanation. WhatsApp Business API Pricing: User vs. Business Initiated Conversations

  3. User-initiated conversations, also known as service conversations, occur when customers send the first message. The conversation fee is charged when a business responds to a user within the 24-hour customer service window. No additional charges apply regardless of the number of messages you send within the 24-hour window.In contrast, business-initiated conversations are charged when a business sends a message to start or continue a conversation outside of the 24-hour customer service window. This requires you to use a pre-approved message template for one of three use cases: utility, authentication, and marketing. Factors that affect how WhatsApp charges per conversation We've covered the basics of WhatsApp's conversation-based pricing. Now let's go through the factors that affect how conversations are charged. 1. User vs. business-initiated conversations WhatsApp charges differently for user-initiated and business-initiated conversations. As a rule of thumb, user- initiated conversations are usually cheaper than business-initiated ones. This is because WhatsApp wants to incentivize effective customer support on its platform. 2. Initiated Conversation Category Conversation charges vary depending on the category of conversation started. When you send a message template, a new conversation of the same category is opened and you are charged accordingly. Templates with mixed content (utility and marketing) or unclear content are categorized as marketing. If a business sends message templates from different categories within an ongoing business-initiated conversation, they will be charged two separate rates based on the conversation categories involved. Similarly, when a business sends a template message in an ongoing service conversation or replies to a customer with a template message, a new conversation is initiated based on the template category. However, sending multiple templates of the same category will not result in additional charges.

  4. 3. Customer Country Code Call charges depend on your customers' country code. WhatsApp relies on your customers' country code and network codes to determine their country. We've been keeping a little secret: there are a few ways to have free conversations on WhatsApp API. Read on to learn how. Save costs with free entry points and free service conversations Conversations are free when customers initiate them by clicking on WhatsApp ads or call-to-action buttons on the Facebook page. Also, the 24-hour customer service window is extended to 72 hours when customers message you using these free entry points. During this message window, all messages sent are free, even the WhatsApp template messages. That's not all. Every WhatsApp Business Account (WABA) gets 1,000 free service conversations every month. If you have more than one number linked to your WABA account, the 1,000 free conversations are split between all your numbers. With WhatsApp pricing out of the way, it's now time to talk about the costs you'll incur with the BSP you choose. WhatsApp Business Pricing by Partner As mentioned earlier, the fees charged by BSPs depend on the type of hosting, among other factors. BSPs offering WhatsApp on-premises APIs have to pay WhatsApp API fees to WhatsApp and bear the cost of setting up and maintaining the server. To make profits, BSPs will pass these costs on to end users. In contrast, BSPs offering WhatsApp Cloud API charge little or no fees as Meta provides free access to WhatsApp API and hosts WhatsApp on its servers. This eliminates all server-related costs, resulting in lower costs for both BSPs and end users. Regardless of what type of WhatsApp Business API BSPs offer, most of them charge additional fees on top of WhatsApp conversation fees, such as per-message markups or setup fees. While costs vary from one BSP to another, we'll cover some of the major BSPs on the market and their pricing models in the next section.

  5. MessageBird WhatsApp API Pricing: Per Message Markup Many BSPs charge markups on messages you send and deliver through WhatsApp, and MessageBird is one of them. It provides WhatsApp API access and charges its own fees for messages in addition to WhatsApp conversation fees. While WhatsApp conversation fees vary by country, MessageBird charges a $0.005 markup per session message sent by the company. In addition to WhatsApp fees, it also charges a $0.005 markup per template message. Twilio WhatsApp API Pricing: Per Message Twilio has kept the per message pricing model even after the WhatsApp Business pricing changes. In their own words, “Pay-as-you-go pricing ensures you only pay for what you use.” In addition to WhatsApp conversation fees, Twilio charges a flat fee of $0.005 per message sent and received. This markup applies to both business-initiated conversations and service conversations. 360dialog WhatsApp API Pricing: Monthly Plans 360dialog offers three monthly plans for WhatsApp API access, ranging from $53 to $218. Businesses also have to pay a hosting fee, which starts at $20 per month. However, there are no markups on messages sent or received. Since it only offers API access, you will need to integrate your WhatsApp API with a messaging software like respond.io to actually send and receive messages. As a result, you will need to spend up to $73 per month just for WhatsApp API access.

  6. Respond.io WhatsApp Business API: Free Access to WhatsApp API Respond.io is a recognized WhatsApp Business Solution Provider (BSP) and customer conversation management software. It allows you to access WhatsApp API for free, manage your WhatsApp Business account, and receive messages in an omnichannel inbox. Since respond.io offers the WhatsApp Cloud API, businesses only need to pay the conversation fees prescribed by WhatsApp. There are no setup, per conversation, or per message fees. If you are looking for a BSP that also offers messaging software, respond.io is the best choice. Now that you know the pricing plans of the popular WhatsApp BSPs, we will look at the most common business use cases and how WhatsApp Business' current pricing model affects them. WhatsApp Business API: Pricing by Use Case Companies often have different teams communicating with customers using WhatsApp API, and these teams have different messaging habits. In this section, you'll learn what costs you can expect when using WhatsApp API for sales, support, marketing, and engineering. Conversational pricing for sales teams Sales teams typically initiate conversations with leads, which incurs higher costs for conversations initiated by the company. For sales teams with low sales volume but high margins per sale, choosing a MAC or monthly plan can be cost- effective, as they often have fewer but more profitable conversations. Conversational pricing for support teams

  7. Support teams primarily answer inbound inquiries and benefit from service conversation pricing. WhatsApp only charges for one message in a service conversation if it is answered within 24 hours, making it more cost-effective for support teams. However, conversations beyond this time frame incur additional charges, and support teams must be careful to avoid unnecessary charges for spam or irrelevant messages. Conversation-based pricing for marketing teams Marketing teams use WhatsApp to send promotional messages, with each message counting as a business-initiated conversation. This can be costly, so it is advisable to choose a BSP that does not charge a per-message markup fee. It is important to follow WhatsApp corporate policies to avoid abuse for spam. Conversation-based pricing for operational technical implementers Technical implementers (engineering teams) send transactional notifications such as payment confirmations or password resets, which are classified as business-initiated conversations. Choosing BSPs with no additional messaging costs is recommended to minimize costs. Generally, transactional notifications are business-initiated conversations because they are not sent in response to a customer's message. Business-initiated conversations are more expensive, so BSPS with additional messaging costs should be avoided. Now that you know all about WhatsApp API pricing and associated costs, it's time to choose the right BSP for your business needs. Frequently Asked Questions

  8. Is WhatsApp API free? No. There are the following costs associated with using WhatsApp Business API: 1.Messaging software costs 2.WhatsApp conversation fees 3.Enterprise solution provider fees What are the prices for WhatsApp Cloud API? There is no cost to apply for WhatsApp Cloud API. This is important to know because some BSPs might charge you an unnecessary fee for the application process. However, you will still have to pay the WhatsApp conversation fees and the cost of the messaging software to send messages to customers. What is the cheapest WhatsApp API solution? We recommend using a cloud-hosted WhatsApp API solution as it is usually cheaper. With a respond.io plan, you get both WhatsApp API and the leading AI-powered software for managing customer conversations. That's great value for money! WhatsApp API Pricing: Choosing the Right BSP As a business, it is inevitable to pay conversation fees to WhatsApp to chat with customers. However, you can avoid additional fees charged by some WhatsApp BSPs. Unlike other providers, respond.io does not charge setup fees, hosting fees, or per-message or conversation markups. As you would expect, respond.io supports the core features of WhatsApp API , such as sending messages to a large audience and setting up interactive messages. But you will also experience many advanced features like the AI Agent, a customizable chatbot that learns and improves its responses through training.

  9. Additionally, respond.io has been vetted as a recognized Meta Business Partner by Meta for its competency in Meta products such as WhatsApp, Facebook Messenger, and Instagram DM. This affiliation brings several benefits, including improved support from Meta, which contributes to a higher level of service for respond.io users. If you are looking for a WhatsApp BSP that also offers AI-powered conversation management software, sign up with respond.io and get free access to WhatsApp API . Further reading That's all you need to know about WhatsApp API costs for businesses. If you found this reading interesting, check out the following articles: 1.WhatsApp Partner: What is a WhatsApp Business Solution Provider? 2.The Ultimate Guide to WhatsApp Business API 3.WhatsApp Broadcast: A Guide Company name : WhatsApp Blasting Website: https://www.blastingws.com Email: mailto:info@blastingws.com Phone: 639858085805 Whatsapp: 639858085805 Telegram: https://t.me/latestdat Company Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100 Thank you Thank you

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