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Presentation Transcript
slide1

Search Engine Optimization

(SEO)

Dr.Anuj Gupta(CEO)

‘Spread the word’

www.nexpider.com

slide2

What is a Search Engine???

‘Spread the word’

www.nexpider.com

slide3

What is Search Engine Optimization???

SEO Cont…4

‘Spread the word’

www.nexpider.com

slide4

SEO 3 Cont…

SEO is the process of improving the volume or quality

of traffic on web sites from search engines

via search results. SEO aims to improve

rankings for relevant keyword in search

results.

  • Why Search engines are so important?
  • Search engines are the biggest
  • resources of your websites traffic.
  • Higher traffic means more visitors.
  • More visitors means more
  • customers and higher
  • profit.

‘Spread the word’

www.nexpider.com

slide5

Why Search Engine optimization???

  • 85% of all traffic on the internet is
  • referred from a search engine
  • 90% of all users don’t look
  • past the first 30 results
  • (most only view
  • top 10)

Why SEO Cont…6

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www.nexpider.com

slide6

Why SEO 5 cont…

  • Cost-effective advertising.
  • Many websites aren’t even indexed, most are
  • poorly optimized and get very little traffic from
  • the search engines.
  • Clear and measurable ROI.
  • Operates under this assumption:

More (relevant) traffic + Good Conversion Rate=More Sales/Leads

‘Spread the word’

www.nexpider.com

slide7

Anatomy of a Search Engine

‘Spread the word’

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slide8

What WE Do?

  • Research desirable keywords and search phrases
  • Identify search phrases to target
  • “Cleans” and optimizes a website’s HTML
  • code for appropriate keyword density
  • Helps in writing copy to appeal search engines
  • and website visitors
  • Studies competitors

‘Spread the word’

www.nexpider.com

slide9

SEO Process

‘Spread the word’

www.nexpider.com

slide10

On Page optimization

  • On Page SEO is done on pages of the website to
  • maximize its performance in search engines
  • On Page optimization stands for methods and
  • techniques used to host a server.
  • On Page SEO effects websitelisting in natural
  • results.
  • On page factors are controlled by coding
  • on website pages.

On page cont…12

‘Spread the word’

www.nexpider.com

slide11

On page 11 cont…

On Page cont…13

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slide12

On Page 12 cont…

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slide13

Off Page Optimization

  • Off Page Optimization is be done off the
  • pages of website to maximize its performance
  • in search engines
  • Off page optimization gives
  • back links to your site and it requires a lot
  • of work to be done on daily basis.
  • It helps maximize website performance in
  • search engine for target keywords.

Off Page cont…15

‘Spread the word’

www.nexpider.com

slide14

Off Page 14 cont…

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slide15

What SEO is NOT

  • Search Engine Submission only.
  • “Submit your website to 5,000 search
  • engines.”
  • An overnight process
  • A one-time process.

‘Spread the word’

www.nexpider.com

slide16

Basic Tips & Optimization Techniques

  • Research keywords related to your business.
  • Identify competitors, utilize benchmarking
  • techniques and identify level of competition.
  • Utilize descriptive title tags for each page
  • Ensure that your text is HTML text and not
  • image text
  • Use text links when possible
  • Use appropriate keywords in your content and
  • internal hyperlinks

Basic Tips Cont…18

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slide17

Basic Tips 17 cont…

  • Use appropriate keywords in your content and
  • internal hyperlinks
  • Obtain inbound links from related websites.
  • Monitor your search engine rankings and
  • more importantly your website traffic statistics
  • and sales/leads Produced.
  • Educate yourself about search engine
  • marketing or consult a
  • search engine optimization firm
  • or SEO expert

‘Spread the word’

www.nexpider.com

slide18

Questions And Answer

Answer

Question

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slide19

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