Digital marketing institute in BTM layout

1. NATIONAL INSTITUTE OF DIGITAL MARKETING www.nidmindia.com

2. Table of Content CONTENT PAGE NO. Title Page 1 Table of content 2 Introduction of DDMP 3 Search Engine Optimization 4 Social Media Marketing 5 Content Marketing 6 E-mail Marketing 7 Affiliate Marketing 8 Influencer Marketing 9 Mobile Marketing 10 E-commerce Marketing 11 Pay-Per-Click Advertising 12 Graphic Designing 13 Web Development 14 Reference 15 www.nidmindia.com

3. DYNAMIC DIGITAL MARKETING PROGRAM Dynamic Digital Marketing Program is designed to transform you into a digital marketing expert and take up your career to the next level. It caters to those looking for a new career in digital marketing or who want to improve their marketability to potential employers. The course will take you from competent digital marketer to domain expert. It will enable you to leverage digital marketing strategies to drive higher growth and revenue. WHY THE DYNAMIC DIGITAL MARKETING PROGRAM Affordability, Mobile Access, Flexibility, Expansion, Multimedia, Tracking, Interactivity, Authority, Influencer Engagement. Traditional marketing professionals who want to stay abreast with time and take up Digital marketing programs to scale up and stay ahead. www.nidmindia.com

4. SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) is the practice of enhancing a website's visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic. The goal of SEO is to improve a website’s ranking for relevant keywords and phrases, making it easier for users to find the site when they search for related topics. Here’s a breakdown of key components involved in SEO: 1. On-Page SEO ● Keyword Research: Identifying relevant keywords and phrases that potential visitors are likely to search for. ● Content Optimization: Incorporating keywords naturally into content, titles, headings, and meta descriptions to make it more relevant to search queries. ● Meta Tags: Crafting compelling meta titles and descriptions that accurately describe the content and encourage clicks. 2. Off-Page SEO ● Backlink Building: Acquiring high-quality backlinks from reputable websites to improve site authority and credibility. ● Social Signals: Engaging on social media platforms to drive traffic and generate social signals that can indirectly impact SEO. ● Guest Blogging: Writing articles for other blogs or websites to earn backlinks and reach new audiences. 3. Technical SEO ● Site Speed: Ensuring that the website loads quickly, as slow load times can negatively affect rankings and user experience. ● Mobile-Friendliness: Designing the website to be responsive and functional on mobile devices, given that mobile usability is a ranking factor. ● Crawlability: Making sure search engines can easily crawl and index the website’s pages through proper use of robots.txt files and XML sitemaps. 4. Local SEO ● Google My Business: Optimizing your Google My Business profile to improve visibility in local search results and Google Maps. ● Local Citations: Listing your business in local directories and ensuring consistent NAP (Name, Address, Phone number) information across the web. ● Local Reviews: Encouraging and managing customer reviews to build local credibility and improve local search rankings. www.nidmindia.com

5. SOCIAL MEDIA MARKETING Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product, service, brand, or organization. The goal is to engage with a target audience, increase brand awareness, drive website traffic, and generate leads or sales through strategic social media activities. Here’s a breakdown of key components and strategies involved in social media marketing: 1. Platform Selection ● Choosing Platforms: Identifying which social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) are most effective for reaching your target audience. ● Tailoring Content: Adapting content to fit the style and best practices of each platform. 2. Content Creation ● Types of Content: Creating various forms of content such as text posts, images, videos, infographics, and stories. ● Content Strategy: Developing a content calendar and strategy that aligns with your marketing goals and audience interests. 3. Engagement ● Community Management: Interacting with followers by responding to comments, messages, and mentions to build relationships and foster community. ● User-Generated Content: Encouraging and sharing content created by users that showcases your brand or products. 4. Social Media Advertising ● Paid Ads: Running targeted ad campaigns on social media platforms to reach a broader or more specific audience. ● Ad Formats: Utilizing various ad formats like sponsored posts, carousel ads, video ads, and stories. www.nidmindia.com

6. CONTENT MARKETING Content marketing is a strategic approach to creating, distributing, and managing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The primary goal is to drive profitable customer action by providing useful information and addressing the needs and interests of the target audience. Key Components of Content Marketing: 1. Content Creation ○ Types of Content: Includes blog posts, articles, videos, infographics, whitepapers, eBooks, case studies, podcasts, and social media posts. ○ Content Formats: Tailor content to various formats and channels to reach your audience effectively (e.g., long-form articles for blogs, short videos for social media). 2. Content Strategy ○ Goals and Objectives: Define what you want to achieve with your content marketing efforts (e.g., brand awareness, lead generation, customer retention). ○ Audience Research: Understand your target audience’s needs, preferences, and pain points to create content that resonates with them. ○ Content Calendar: Plan and schedule content publication to ensure consistency and relevance. 3. Content Distribution ○ Channels: Distribute content through various channels such as websites, blogs, social media platforms, email newsletters, and third-party sites. ○ Promotion: Use strategies like social media sharing, email marketing, and SEO to increase the reach and visibility of your content. www.nidmindia.com

7. E-MAIL MARKETING Email marketing is a digital marketing strategy that involves sending emails to a targeted list of recipients with the goal of promoting products, services, or content, building relationships, and driving engagement or conversions. It is a powerful tool for communicating directly with your audience, nurturing leads, and encouraging customer loyalty. Key Components of Email Marketing: 1. Email List Building ○ Opt-In Forms: Collect email addresses through sign-up forms on your website, landing pages, and social media. ○ Lead Magnets: Offer incentives like free eBooks, discounts, or exclusive content in exchange for email subscriptions. ○ Segmentation: Organize your list into segments based on criteria such as demographics, purchase history, or engagement level. 2. Types of Email Campaigns ○ Newsletters: Regular updates that provide valuable content, news, and insights related to your business or industry. ○ Promotional Emails: Emails designed to drive sales through special offers, discounts, and product announcements. ○ Transactional Emails: Emails triggered by user actions, such as order confirmations, shipping notifications, and password resets. ○ Behavioral Emails: Targeted emails based on user behavior, like cart abandonment reminders or personalized recommendations. 3. Email Design and Content ○ Subject Lines: Craft compelling and relevant subject lines to increase open rates. ○ Email Body: Create engaging and valuable content that resonates with your audience. Include clear calls to action (CTAs) that guide recipients on what to do next. ○ Visuals: Use images, graphics, and a clean layout to make emails visually appealing and easy to read. ○ Personalization: Customize emails with the recipient’s name and tailored content based on their preferences and behavior. www.nidmindia.com

8. AFFILIATE MARKETING Affiliate marketing is a performance-based marketing strategy where businesses (merchants) reward affiliates (partners) for driving traffic, sales, or leads to their products or services through the affiliate’s marketing efforts. It’s a way for companies to leverage external partners to promote their offerings while only paying for measurable results, such as actual sales or leads. Key Components of Affiliate Marketing: 1. Affiliates: ○ Definition: Individuals or organizations that promote a merchant’s products or services in exchange for a commission on resulting sales or leads. ○ Types: Can include bloggers, influencers, website owners, social media personalities, and content creators. 2. Merchants (Advertisers): ○ Definition: Businesses or companies that sell products or services and seek to increase sales or leads through affiliate partnerships. ○ Roles: Provide affiliates with marketing materials, track their performance, and handle payments based on affiliate-generated results. 3. Affiliate Networks: ○ Definition: Third-party platforms that connect merchants with affiliates, managing tracking, reporting, and payment processes. ○ Roles: Provide tracking technology, facilitate communication, and often offer support and analytics. www.nidmindia.com

9. INFLUENCER MARKETING Influencer marketing is a strategic approach where businesses collaborate with influential individuals (known as influencers) to promote their products or services. Influencers are people who have established credibility, a significant following, and a strong relationship with their audience on social media platforms, blogs, or other online channels. The goal of influencer marketing is to leverage the influencer’s reach and credibility to drive brand awareness, engagement, and conversions. Key Components of Influencer Marketing: 1. Influencers: ○ Definition: Individuals who have a substantial and engaged following on platforms like Instagram, YouTube, TikTok, Twitter, or blogs. They are often seen as experts or trusted voices in their niche. ○ Types: ■ Macro-Influencers: Individuals with large followings (typically over 100,000 followers). They often have broad reach but may offer less personal engagement. ■ Micro-Influencers: Individuals with smaller, highly engaged audiences (typically between 1,000 to 100,000 followers). They often have a more personal and niche-focused connection with their audience. ■ Nano-Influencers: Individuals with very small followings (less than 1,000 followers) but high levels of engagement and trust within a specific community. 2. Campaign Objectives: ○ Brand Awareness: Increasing visibility and recognition of a brand among potential customers. ○ Engagement: Encouraging interactions such as likes, comments, and shares on social media. ○ Lead Generation: Driving potential customers to take specific actions like signing up for a newsletter or visiting a landing page. 3. Partnerships and Collaboration: ○ Content Creation: Influencers create content (such as posts, stories, videos, or reviews) featuring the brand’s products or services. ○ Sponsored Posts: Paid content that promotes the brand in a way that aligns with the influencer’s style and audience. ○ Product Reviews: Influencers provide honest reviews and feedback about the brand’s products or services. www.nidmindia.com

10. E-COMMERCE MARKETING E-commerce marketing refers to the strategies and practices used to promote and sell products or services online. It encompasses various tactics to attract visitors to an e-commerce website, convert them into customers, and retain them for repeat business. The goal of e-commerce marketing is to drive traffic, increase sales, and build a strong online presence for an online store or business. Key Components of E-commerce Marketing: 1. Website Optimization ○ User Experience (UX): Ensuring the website is user-friendly, easy to navigate, and mobile-responsive. ○ Product Listings: Crafting detailed and compelling product descriptions, high-quality images, and videos. ○ Checkout Process: Streamlining the checkout process to minimize cart abandonment and enhance user satisfaction. 2. Search Engine Optimization (SEO) ○ On-Page SEO: Optimizing product pages, category pages, and other site elements for relevant keywords. ○ Technical SEO: Improving site speed, mobile compatibility, and fixing crawl errors. ○ Local SEO: Optimizing for local search queries and using Google My Business for local visibility. 3. Content Marketing ○ Blogging: Creating blog posts related to products, industry trends, and customer interests. ○ Product Guides and Reviews: Offering guides, comparisons, and reviews to help customers make informed decisions. ○ Educational Content: Producing how-to videos, tutorials, and infographics related to your products. www.nidmindia.com

11. MOBILE MARKETING Mobile marketing is a form of digital marketing that focuses on reaching and engaging users through their mobile devices, such as smartphones and tablets. This approach leverages various techniques and channels to promote products, services, and brands specifically designed for mobile users. With the increasing reliance on mobile devices for internet access and daily activities, mobile marketing has become a crucial component of a comprehensive digital marketing strategy. Key Components of Mobile Marketing: 1. Mobile-Friendly Websites ○ Responsive Design: Ensuring websites are optimized for various screen sizes and devices. ○ Fast Loading Times: Improving site speed to enhance user experience and reduce bounce rates on mobile devices. 2. Mobile Apps ○ App Marketing: Promoting mobile applications through app stores, social media, and other channels. ○ App Store Optimization (ASO): Optimizing app listings with relevant keywords, compelling descriptions, and high-quality visuals to improve visibility and downloads. ○ In-App Advertising: Displaying ads within mobile applications to reach users while they interact with the app. 3. SMS and MMS Marketing ○ SMS (Short Message Service): Sending text messages to users for promotions, updates, and alerts. ○ MMS (Multimedia Messaging Service): Sending multimedia messages, such as images and videos, to enhance engagement. 4. Mobile Advertising ○ Display Ads: Running banner and interstitial ads on mobile websites and apps. ○ Native Ads: Integrating ads seamlessly into the content of mobile apps or websites. ○ Video Ads: Displaying video ads within mobile apps or video streaming platforms. ○ Geo-Targeting: Using location-based targeting to deliver ads to users based on their geographic location. www.nidmindia.com

12. PAY-PER-CLICK ADVERTISING Pay-Per-Click (PPC) advertising is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than earning them organically through SEO. PPC is primarily used for search engine advertising but can also apply to display ads, social media ads, and other digital platforms. Key Components of PPC Advertising: 1. Ad Platforms ○ Search Engines: Most commonly associated with Google Ads and Bing Ads. Ads appear on search engine results pages (SERPs) when users search for relevant keywords. ○ Social Media: Platforms like Facebook, Instagram, LinkedIn, and Twitter offer PPC advertising options where ads are shown in users' feeds or sidebars. ○ Display Networks: Google Display Network (GDN) and similar networks allow for ads to appear on various websites and apps across the internet. 2. Keywords ○ Keyword Research: Identifying relevant keywords that potential customers use when searching for products or services. Tools like Google Keyword Planner can assist with this. ○ Keyword Bidding: PPC platforms use an auction system where advertisers bid on keywords. Higher bids and better quality scores can improve ad placement. 3. Ad Creation ○ Ad Copy: Writing compelling text that encourages users to click. This includes headlines, descriptions, and calls to action (CTAs). ○ Ad Extensions: Additional information that can be added to ads, such as site links, call extensions, or location information, to provide more value and attract clicks. www.nidmindia.com

13. GRAPHIC DESIGNING Graphic design is a creative field that involves the use of visual elements to communicate ideas, messages, and information effectively. It combines art and technology to create visual content that engages and informs audiences. Graphic design is used in a wide range of media, including print, digital, and environmental contexts, to convey messages and solve communication problems. Key Aspects of Graphic Design: 1. Visual Communication ○ Purpose: To convey information or evoke specific emotions through visual elements. ○ Techniques: Using design principles, color theory, typography, and imagery to communicate a message clearly and effectively. 2. Design Principles ○ Balance: Distributing visual weight evenly across a design to create harmony. ○ Contrast: Using differences in color, size, or shape to highlight important elements and improve readability. ○ Alignment: Organizing elements to create a cohesive and orderly layout. ○ Repetition: Using consistent design elements to create unity and reinforce a brand’s identity. ○ Proximity: Grouping related elements together to show their relationship and improve organization. 3. Typography ○ Fonts: Choosing typefaces that align with the design’s purpose and brand identity. ○ Text Layout: Arranging text in a way that enhances readability and visual appeal. ○ Hierarchy: Creating a visual order to emphasize important information through size, weight, and spacing. www.nidmindia.com

14. WEB DEVELOPMENT Web development with WordPress refers to the process of creating and managing websites using the WordPress content management system (CMS). WordPress is one of the most popular CMS platforms globally due to its user-friendliness, flexibility, and extensive ecosystem. It enables users to build everything from simple blogs to complex websites and online stores without requiring advanced coding skills. Key Components of Web Development with WordPress: 1. WordPress Basics ● What is WordPress?: An open-source CMS that allows users to create, manage, and publish content on the web. It is built on PHP and MySQL and offers a wide range of themes and plugins to extend its functionality. ● Themes: Pre-designed templates that determine the look and feel of a WordPress site. Themes can be customized to suit the specific needs of a website. ● Plugins: Extensions that add functionality to a WordPress site, such as contact forms, SEO tools, and e-commerce capabilities. 2. Setting Up WordPress ● Installation: WordPress can be installed manually on a web hosting server or set up using one-click installers provided by many hosting services. ● Configuration: Setting up essential components such as permalinks, user roles, and basic site settings. ● Choosing a Host: Selecting a hosting provider that supports WordPress, such as Bluehost, SiteGround, or WP Engine. 3. Theme Development and Customization ● Choosing a Theme: Selecting a theme that aligns with the site’s goals and aesthetic preferences. ● Customizing Themes: Using the WordPress Customizer to modify theme settings or utilizing a page builder plugin like Elementor to design custom layouts. ● Child Themes: Creating child themes to make customizations without altering the parent theme's code. www.nidmindia.com

15. REFERENCE: For More Information: https://nidmindia.com/