Google Search Console PPT Slide

1. GoogleSearch Console

2. Introduction to Google Search Console • What is Search Console • Why You Use Search Console • How to Set up Search Console • A Brief Overview of Search Console

3. What is Google Search Console Google Search Console is a free service offered by Google that help you monitor, maintain, and troubleshoot the site’s presence in Google Search results. How it Helps It helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

4. Why Use Google Search Console • Improve Search Ranking • Identify and fix technical issues impacting visibility, such as crawl errors, sitemap problems, or security • issues, which can lead to higher rankings and more organic traffic. • Understand User Behaviour • Get detailed data on search performance, including keywords, popular pages, and devices used by visitors. • this data helps optimize content for specific search queries. • Mobile Optimization • Use the mobile usability report to fix mobile-friendliness issues. • Security Monitoring • Receive alert about security problems like malware. • Backlink Monitoring • Access information about external links to your site to monitor backlink quality and quantity. 

5. Google Search Console Interface Overview 1. Overview • Provides a summary of key metrics and notifications regarding • your site's performance in Google Search. • Includes quick insights into search performance, index coverage, • and mobile usability. • Highlights any enhancements detected on your property, such as • rich results. • Offers detailed data on how your site performs in Google Search. • Allows you to analyze clicks, impressions, click-through rate • (CTR), and average position for various queries and pages. • Provides filtering options to segment data by query, page, • country, device, and search appearance. 2. Performance

6. Pages: Reports on the indexing status of your pages, identifying issues that prevent content from being included in • Google's index (e.g., 404 errors, crawl issues, blocked URLs). • Sitemaps: Enables submission and monitoring of sitemaps to help Google discover and crawl your site's content. • Removals: Allows you to temporarily remove specific URLs from Google's index. 3. Indexing • Page experience: Provides an overview of your site's page experience signals, including Core Web Vitals. • Core Web Vitals: Reports on key metrics related to loading performance, interactivity, and visual stability. • Mobile Usability:  Identifies issues that might affect the mobile-friendliness of your pages. • Displays reports on specific structured data types implemented on your site, such as breadcrumbs, FAQs, products, and review snippets, indicating their validity and potential issues. 4. Experience 5. Enhancements

7. Performance Report (Search) Metrics In performance report, we can find 4 metrics Average Position 18.7 Average CTR 2% Total Impressions 29.4M Total Click 583K The total number of times users clicked from search to the website. Average click-through rate-the percentage of impressions that result in a click. The number of times the site appeared in a search result. The average ranking of the website URLs in the Google search engine.

8. Index Coverage • The Index Coverage Report in Google Search Console is also commonly known as the Page Indexing report. • This report provides valuable insights into how Google interacts with your website's pages, including • Crawling:Whether Google bot can access and read the content of your pages. • Indexing: Whether those pages have been added to Google's index, making them • eligible to appear in search results. • Issues: Any errors, warnings, or exclusions that may hinder the indexing process.

9. Importance of Sitemaps • SEO Boost: Sitemaps help search engines crawl and index website pages more • efficiently. • User Experience: A well-structured sitemap enhances navigation, making it easier • for users to find relevant content. • Content Discovery: Sitemaps provide a roadmap for both users and search engines • to discover new and updated content. • Site Management: A consistent sitemap aids in maintaining website structure and • helps track changes over time.

10. Overview of URL Inspection Tool • Check URL Status: Determine if the URL is indexed or not, and understand any issues affecting it. • View Crawling Insights: Access insights on how Google crawls and understands the URL, ensuring optimal SEO. • Fetch as Google: Simulate how Google bot sees the page, providing insights into indexing factors. • Analyze Indexing Problems: Identify any problems with indexing, such as crawl errors or blocked resources.

11. Security & Manual Action Security & manual action helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.  • Common security issues • Hacked Content • Malware Infections • Deceptive Pages • Common reasons for manual actions • Spammy structured markup • Thin content with little or no added value • User-generated spam • Cloaking and sneaky redirects • Unnatural links

12. Link Reports • The "Links" report in Google Search Console provides insights into both external and internal links to your website. It helps you understand which pages are most linked to, which sites link to yours most frequently, and what anchor text is being used in those links. This information is valuable for SEO, allowing you to refine your linking strategies and potentially improve your search rankings. • Key Features of the Links Report • External Links: This section shows links from other websites to your site, also known as backlinks.  • Internal Links: This section shows links within your own website, connecting different pages. • How it helps SEO • Backlink Analysis • Internal Linking Optimization • Identifying Potential Issues

13. Thank you By Digital Pundit