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TechCADD offers the best Social Media Marketing course in Jalandhar, Punjab. Gain practical skills and expert mentorship to excel in digital marketing<br>join now:https://techcadd.com/best-social-media-marketing-course-in-jalandhar.php
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SOCIAL MEDIA MARKETING CONTACT US: +91 9888122255 HTTPS://TECHCADD.COM
INTRODUCTION • The use of social media platforms to promote a product, service, or brand. FOCUS • Content creation, audience engagement, paid advertising, and analytics.
1 Direct interaction with customers Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore IMPORTANCE OF SOCIAL MARKETING Builds brand loyalty and recognition 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Real-time feedback and engagement 3
1 Increase brand awareness GOAL OF SOCIAL MARKETING Build community engagement 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore 3 Enhance customer service and support Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore 4 3 Generate leads and conversions
PININTERSTS FACEBOOK YOUTUBE MAJOR SOCIAL MEDIA PLATFORMS LINKEDIN INSTAGRAM TWITTER
SOCIAL MEDIA CONTENT TYPES Blogs & Articles Stories & Reels VIDEOES IMAGES Product shots, quotes, memes Tutorials, behind-the-scenes, testimonial Time-limited, highly engaging Shared via links
PAID ADVERTISING ON SOCIAL MEDIA TARGETING OPTIONS PLATFORMS TYPES OF ADS • Demographics • location • interests • behaviors • Meta ads Manager • LinkedIn Ads • Sponsored Posts • Carousel Ads • Stories/Reels Ads • Video Ads
INFLUENCER MARKETING Partnering with creators to promote your brand TYPES NANO (1K–10K) MICRO (10K–100K) MACRO (100K+)
SOCIAL MEDIA TRENDS • Rise of AI-generated content • Personalized video marketing • Growth of private communities (e.g., Discord) • Voice & podcast content • Social commerce integration
ORGANIC PAID ORGANIC VS PAID SOCIAL MEDIA SPONSORED POSTS/ADS Quick visibility & conversions Short-term results Highly targeted reach FREE CONTENT Builds RELATIONSHIPS LONG-TERM ROI LIMITED BY ALGORITHMS
CONCLUSION • SOCIAL MEDIA MARKETING IS NO LONGER OPTIONAL — IT’S ESSENTIAL FOR BRAND GROWTH. • EVERY PLATFORM HAS UNIQUE STRENGTHS — CHOOSE BASED ON YOUR AUDIENCE AND GOALS. • SUCCESS REQUIRES STRATEGIC PLANNING, CONSISTENT CONTENT, AND REAL-TIME ENGAGEMENT.
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