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DIGITAL MARKETING COURSE IN JALANDHAR CONTACT US: +91-9888122254 techcadd.com
INTRODUCTION Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses.
IMPORTANCE COST-EFFECTIVE COMPARED TO TRADITIONAL MARKETING MEASURABLE RESULTS THROUGH ANALYTICS TOOLS GLOBAL REACH WITH TARGETED CAMPAIGNS. ENABLES REAL-TIME CUSTOMER ENGAGEMENT
TYPES OF DIGITAL MARKETING • Search Engine Optimization (SEO) • Pay-Per-Click Advertising (PPC) • Content Marketing • Social Media Marketing (SMM) • Email Marketing • Affiliate Marketing • Influencer Marketing • Mobile Marketing
SEARCH ENGINE OPTIMIZATION(SEO) • Improves website visibility in search engines. • Types: • On-page SEO: Keywords, meta tags, content quality. • Off-page SEO: Backlinks, social sharing. • Technical SEO: Site speed, mobile-friendliness. • Tools: Google Search Console, SEMrush, Ahrefs.
Pay-Per-Click Advertising (PPC) • Paid ads on platforms like Google Ads, Bing, or social media. • Advertisers pay only when users click. • Highly targeted by keywords, location, device, etc. • Useful for quick visibility and leads.
Content Marketing • Strategy focused on creating and distributing valuable content. • Formats: Blogs, videos, infographics, eBooks. • Goals: Build trust, drive traffic, improve SEO, generate leads. • “Content is King” – Relevant content leads to better engagement.
Social Media Marketing (SMM) • Promoting brand on platforms like Facebook, Instagram, LinkedIn, Twitter, etc. • Involves organic and paid strategies. • Encourages interaction and feedback from users. • Tools: Meta Business Suite, Buffer, Hootsuite.
Email Marketing • Direct communication with customers via email. • Personalization increases engagement. • Common formats: Newsletters, promotional offers, abandoned cart reminders. • Tools: Mailchimp, Constant Contact, Sendinblue.
INFLUENCER & AFFILIATE MARKETING INFLUENCER MARKETING AFFILIATE MARKETING COLLABORATING WITH INDIVIDUALS WHO HAVE LARGE FOLLOWINGS. PAYING COMMISSIONS TO AFFILIATES FOR DRIVING SALES. REDUCED ADMINISTRATIVE COSTS COST-EFFECTIVE, HIGH ROI STRATEGIES.
Analytics: Google Analytics, Hotjar • SEO Tools: SEMrush, Moz, Ubersuggest • Email: Mailchimp, HubSpot • Design & Content: Canva, Grammarly • Automation: Zapier, Hootsuite Digital Marketing Tools
Conclusion • Digital marketing is essential for modern businesses. • Offers scalability, measurability, and global reach. • Success depends on choosing the right strategy and tools. • Continual learning and adaptation are key.
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