Semalt: Tips On How To Filter Internal Traffic From Google Analytics

1. 23.05.2018 Semalt: Tips On How To Filter Internal Tra?c From Google Analytics Did you know that your own visits, commonly referred to as internal traf?c can adversely affect Google Analytics statistics? During the early stages of your campaign, your activities tend to affect your reports as your websites receive little traf?c during that time. Internal traf?c affects not only the number of visits recorded in the Google Analytics, but also the average time spent by visitors on your site, the bounce rate, and other important parameters. Some tools have been put forward to track down your daily visits and the traf?c generated by internal parameters. However, each metric method comprises of merits and demerits. Google Analytics helps marketers to track down the traf?c generated by internal visits. Balancing of both internal and external traf?c is a necessity to have an effective campaign in the long run. Frank Abagnale, the Semalt Customer Success Manager, presents the list of ways that will help you to select the best method that will favor your campaign, and how to implement it. The Google Analytics Filtering Feature This is one of the commonly used features that work to ?lter out domains, page titles, and IP addresses. Filtering out the source domain and the IP address is considered as the ideal choice to restrict your internal visits from affecting your reports and statistics. The ?ltering feature allows content marketers and website owners to exclude all features related to the internal environment. According to experts, Google Analytics ?ltering tool blocks Trojan virus and malware from generating fake traf?c. https://rankexperience.com/articles/article1333.html 1/3

2. 23.05.2018 Advantages And Disadvantages Of Using The Filtering Feature Google Analytics ?ltering tool allows marketers to have full control of the website operations. Also, the tool offers both ?exible and reliable solutions. On the other hand, Google ?ltering tool is not recommended for small organizations and companies. Google Analytics Special Cookie This helpful tool differentiates internal and external traf?c. In the long run, it blocks internal traf?c from taking control of your reports. Pros Pros Recommended for small organizations Offers ?exible and simple solutions Cons Cons Not suitable for large organizations. Quite expensive due to the cost incurred by paying professionals The Server Side Method Commonly referred as the backend method, the server side method allows website owners to con?gure their servers. By doing so, the tracking code of internal traf?c, malware, and the Trojan virus is restricted from being recorded down in the statistics. Pros Pros Considered as the safest and reliable technique Allows marketers to use both the dynamic and ?xed IP addresses Convenient to all kind of browsers Cons Cons Does not deliver consistent returns on caching system with static versions of the page visited. When it comes to marketing, generating traf?c and boosting users' engagement is very important. However, traf?c generated from internal environment tends to affect reports and statistics adversely in the algorithms. The above- discussed tools and techniques will help you to remove and restrict internal traf?c from affecting your Google https://rankexperience.com/articles/article1333.html 2/3

3. 23.05.2018 Analytics report. After ?ltering out the traf?c generated from your of?ce, consider implementing the changes effectively. https://rankexperience.com/articles/article1333.html 3/3