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Untold Story Vocal for Local

The flawless hand stitches by Deepu add striking quality to Purecloth's zero-waste accessories while Kanchana's finest hand embroideries add life to every piece of organic cotton baby clothes.

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Untold Story Vocal for Local

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  1. UntoldStory"VocalforLocal" TheflawlesshandstitchesbyDeepuaddstrikingqualitytoPurecloth'szero-waste accessories while Kanchana's finest hand embroideries add life to every piece of organiccotton baby clothes. Challengesindoingthebestfortheplanetandpeople! Beingaconsciousbrand,monitoringourday-daycarbonfootprintisinourculture. Ethicallyproducingandsourcingfromthelocalcommunitywasinourroadmapeven beforeVocal for Local becamepopular. Ourworkinvolvedlowvolumeandlongerhourssinceitishandmadewithprecision. Local production units had large volumes made in a short time to meet the profit marginshence we wererejected by theseunits! Ajourney...Notadestination! It was hard to find handcraftsmen who could deliver the vision of our brand. As we explored the city, we realized that there were skilled women within the local community whohadampletalentandtimebutlackedtheexposuretheycravedfor.So,wedecided toact as the catalystto boost their talent. Thoughwewererejectedbythelocalproductionunits,forthesewomen,itwasall aboutfindingachanneltoshowcasetheirskills.Thechasebehindvolumeandearnings weresecondarytothem.Itimprovedthequalityforusasmorepreciseandflawless workgoesintoeverysmallpieceproduced. Their talent should be appreciated and PureCloth.co became the platform of their expression! Further, weconcentratedonlyonupliftingthequalityandfinishingrequired tomeetanypremiumbrandstandards.Wegavethemtheirdesiredcreativespace! Todaytheirheartisfilledwithimmensehopeandgratitudeandtheirhandswithpower todo something creativealways for theirlittle ones. Itisjustthebeginning.Webelievethisisyetanotherstepinourday-to-dayactionsto reduceour carbon footprint.

  2. WehaveplanstoexpandourproductrangeandtherebyshowcasemoretalentedWehaveplanstoexpandourproductrangeandtherebyshowcasemoretalented womeninthelocal community.Peoplewhohavearealtalentinhandcraftsandbelieve thattheycan contributeto ourcollectioncan reachus forcollaborations.

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