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Untold Story Vocal for Local

The flawless hand stitches by Deepu add striking quality to Purecloth's zero-waste accessories while Kanchana's finest hand embroideries add life to every piece of organic cotton baby clothes.

Nandhini4
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Untold Story Vocal for Local

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  1. Untold Story "Vocal for Local" The flawless hand stitches by Deepu add striking quality to Purecloth's zero-waste accessories while Kanchana's finest hand embroideries add life to every piece of organic cotton baby clothes. Challenges in doing the best for the planet and people! Being a conscious brand, monitoring our day-day carbon footprint is in our culture. Ethically producing and sourcing from the local community was in our roadmap even before Vocal for Local became popular. Our work involved low volume and longer hours since it is handmade with precision. Local production units had large volumes made in a short time to meet the profit margins hence we were rejected by these units! A journey...Not a destination! It was hard to find handcraftsmen who could deliver the vision of our brand. As we explored the city, we realized that there were skilled women within the local community who had ample talent and time but lacked the exposure they craved for. So, we decided to act as the catalyst to boost their talent. Though we were rejected by the local production units, for these women, it was all about finding a channel to showcase their skills. The chase behind volume and earnings were secondary to them. It improved the quality for us as more precise and flawless work goes into every small piece produced. Their talent should be appreciated and PureCloth.co became the platform of their expression! Further, we concentrated only on uplifting the quality and finishing required to meet any premium brand standards. We gave them their desired creative space! Today their heart is filled with immense hope and gratitude and their hands with power to do something creative always for their little ones. It is just the beginning. We believe this is yet another step in our day-to-day actions to reduce our carbon footprint.

  2. We have plans to expand our product range and thereby showcase more talented women in the local community. People who have a real talent in handcrafts and believe that they can contribute to our collection can reach us for collaborations.

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