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As a child, I remember my mother dressing me up in oversized clothes without having to worry about my growth. Today when I have my own daughter, the question still remains: u201cShould I buy a bigger size...what if she outgrows?u201d<br>
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Growwithmekidsclothing–Designedforextendeduse! Asachild,Iremembermymotherdressingmeupinoversizedclotheswithouthavingto worry about my growth. Today when I have my own daughter, the question still remains: “ShouldI buy abigger size...what ifshe outgrows?” “We cannot stop kids from growing but what if we can make the clothes grow?” Frombirth,kidsgrowinchbyinch.200+clothesgetdisposedofinthefirst2years! Theychange nearly15 sizes overa period of12 years. We, Nandini and Dhiju, being a mother have lived this fact and had to dispose of dozens of clothes that would no longer fit them. Every second, the equivalent of one garbagetruckwithdisposedofclothesendsupinalandfillorgetsburned!Thislinear take-make-wastemodel leadsto environmental pollution! “Kids'clothingisextremelywastefulandpolluting.“ In2018,afterfinishingthedesigncourseatNIFTBangalore,welaunchedour“Grow withme”collectionthatinspiresextendeduse.Theextraseamstomanagethe horizontalgrowthwasaneasysolution.Buttherealchallengewastounravelextraskin thatgets revealed asthe child grows taller. Every day in our design studio, we learn and upgrade our design principles. The shoulderclosuresandhemfinishesarethoughtfullyconstructedtoadjustthelengthas required.The relaxedcuts allowfree movementwith easeto wear... Todaywehaveaconsciousparentcommunityof500+whovaluethepurchaseinterms of reduced purchases saving money and time. The clothes still have a shelf-life even as thekids have changed sizes. Withkidswearbeingmassivelyunderutilised,ourdesignalignswiththeprincipleof circulareconomy todesign out wasteand pollution! “Extremelyhappywiththepurchase!Mydaughterstillusesitevenasshehaschanged sizes!”
