Happy Heap Marketing Digital Marketing Services Agency
What is Digital Marketing ? • “Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers • With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organisations • This also includes small businesses that want to trade online and make a name for themselves on the web
Digital Marketing Overview Benefits of Digital Marketing • Puts the consumer in control • Provides convenience • Drives brand loyalty • Reduces the selling cycle • Builds your brand • It is measurable • It is cost effective • Allows custom targeting • Can be tweaked and tunes in real time
Objectives of Digital Marketing Digital Marketing Overview Objectives of Digital Marketing One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have 5 objectives: • Reach the right audience • Engage with your audience • Motivate your audience to take action • Ensure efficient spending on your campaign • Maximise return on investment (ROI)
Digital Marketing Overview Components of Digital Marketing • Website design (user experience) • Search engine optimization (SEO) • Pay per click (PPC) • Social media marketing (SMM) • Email marketing • Display advertising (banner ads)
Search Engine Optimization SEO Definition • Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines. • All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
What is Pay Per Click ? Digital Marketing Overview What is Pay Per Click Marketing • PPC is an internet advertising model used on search engines, advertising networks and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisers' website • Advertisers bid on keyword phrases relevant to their TG • PPC is done for Instant results, Total control over the campaign and cost, specific targeting, and pay only for the performance • Any PPC campaign requires constant research, testing and evaluation, as well as considerable PPC campaign management in order to provide the greatest Return on Investment (ROI)
What is Social Media Marketing ? Social Media Marketing • Social Media is a virtual element for the online business. • Social Media Marketing is used as a branding tool and can increase conversions, sales tracking, page views and add exposure. • It is simple and low cost way of increasing sale and to traffic to your website. • It increases the site popularity and to bring the potential consumers to our niche area • Famous Social Media Platforms :- • Facebook • Twitter • LinkedIn
Website Design and Development • Web design encompasses many different skills and disciplines in the production and maintenance of websites • Web development is a broad team for the work involved in developing a website for the internet • Analyse, Organise, Develop, Implement and Maintain are the five steps process for effective website design • If designed appropriately, the wensite ranks well in major search engines, especially Google • Domain, Hosting, Technology, Purpose, Content, Navigation, Optimisation, and Security are the key points in Website Development.
Thank You! If you are thinking to hire digital marketing agency, then contact us Now! For more details visit us at: www.happyheapmarketing.com