Digital Marketing Course in Delhi - 15 Certificates in 90 Days‎

1. Digital Marketing Courses in Delhi - Course Content

2. Best Digital Marketing Course in Delhi SEO Search Engine Optimization • • • • • • • • • • • • • • • • • Introduction to SEO What is Search Engine Optimization? Why you need Search Engine Optimization? Search Engine Basics Major Search Engines and Directories How Search Engine Works Google Algorithm What is Page Rank? What is the Domain name? What is Hosting? Dealing with Crawlers Keyword Research and Analysis Competitor keyword analysis Finding appropriate Keywords Keywords Planner Tool High and low Competition Keywords Others tools for keyword research On Page Optimization • • • • • • • Site Structure Importance of UI / UX in SEO Where and how to use Keywords URL Structuring Importance of meta tags and implementation Canonical error Implementation Optimize Anchor Tag NSIM - Digital Marketing Institute South Delhi

3. Best Digital Marketing Course in Delhi • • • • • • • Image Optimization Importance of Headings Content Optimization HTML and CSS Validation Keyword Density Creating Robots File Creating Sitemaps Competitor Analysis • • • • Competing Content Comparison Competitor pages rank analysis Competitor keyword analysis Website Analysis Tools Off Page Optimization • • • • • • • • • • Link Building What is Directory and how to submit a website to different directories? Why Blogs are best for SEO and how to write an effective blog? How to write and submit Articles to different websites? Video Submissions Press Releases How to use Classifieds for creating back links and getting business. How to use Forums Business Listing to top page rank websites Back links from Guest Postings NSIM - Digital Marketing Institute South Delhi

4. Best Digital Marketing Course in Delhi • • • • • • • • • • How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and much more Using Social media for getting back links and traffic Different bookmarking websites Social media and Link Building Adding Google Map Using Google+ for back links and visitors Creating Facebook business page Using StumbleUpon, Pinterest, Redit, Tumblr, Twitter, Diigo, Delicious YouTube & Vimeo for SEO Brand impressions and offers using social media Search Engine Submission • • • • • Google Webmaster Tools for complete website analysis Google analytic tool to generate detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Check for broken links SEO for CMS based Websites SEM / PPC / Google Adwords • • • • • • • • AdWords basics How AdWords works Account administrationand security Payment Methods and Setting Google PPC Campaigns Keywords Research Create ads and campaigns Campaign settings NSIM - Digital Marketing Institute South Delhi

5. Best Digital Marketing Course in Delhi • • • • • • • • • • • • • • • campaign • Remarketing • Video Ads • Promotions and Coupons • Taxes Budgets and bids Ads and approvals Find out if ad is running Google Display Ad network Choose where and when ads appear Ad Placement on Website Reach your audience Reporting Track sales and other conversions Google Analytics and AdWords Google Shopping Ads Setting u p merchant center creating a product feed identify google product category list setting up and managing shopping Social Media Marketing • • • • • • • • What is social media? The Value of Social Media Building and engaging a community Social Media Metrics and ROI Brand impressions and offers using social media Manage Workflow/Campaigns Social Media Optimization social media monitoring tools NSIM - Digital Marketing Institute South Delhi

6. Best Digital Marketing Course in Delhi Facebook for Social Media Marketing • • • • • • • • • • • • • • FB for branding Managing business page Facebook groups and events Organic Fb Business promotion FB adverts Types of Ads Campaign creation Campaign management FB lead generation FB shopping ads Ad targeting Custom audience Using free tools for ads and promotion Reporting LinkedIn • • • • • • • • • • • Profile set up Linked in for business LinkedIn Tools LinkedIn marketing tools LinkedIn Campaigns Targeting strategy Lead generation from LinkedIn Linkedin Sales Navigator LinkedIn recruiter Linkedin learning Linkedin Analytics NSIM - Digital Marketing Institute South Delhi

7. Best Digital Marketing Course in Delhi Twitter • • • • • • • • • • • • • • Signing up for Twitter Choosing a username Building brand presences with an effective profile, photos, and bio Following others Exploring hashtags Crafting great tweets Adding photos and video to tweets Scheduling tweets Searching for potential clients Retweeting Advertising on Twitter Using third-party Twitter-management tools Creating compelling offers T racking Twitter via Google Analytics Youtube • • • • • • • • • Understanding youtube Creating youtube channel uploading videos Optimizing videos for SEO Applying to the Partner Program Receiving payments Attracting subscribers Creating playlists Using YouTube Analytics NSIM - Digital Marketing Institute South Delhi

8. Best Digital Marketing Course in Delhi Content Marketing • • • • • • • • • What Is Content Marketing Vision for Successful Content Marketing Prioritize Content Marketing In Your Business Set objectives for your business Creating content marketing plan Develop content Optimize and promote your content Check content duplicity Content spinning tools Email Marketing • • • • • • • Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates Introduction to Email Marketing Email Design and Functionality Email List Building and Capture Page Design Email Optimization and Testing Email Deployment Email Release Google Analytics Benefits of Google Analytics T ool Google Analytics Account Set-Up Google Analytics Performance Metrics explanation Importance of T racking Code & creation Explaining Google Analytics Admin Panel & set-up Creation of Goals & Funnels Linking Google Analytics Account with other tools NSIM - Digital Marketing Institute South Delhi

9. Best Digital Marketing Course in Delhi • • Acquisition tab to understand Digital Marketing support for your Website branding & conversions • Behavior tab to understand the pros & cons of your Website content to your User expectations • Explaining Conversion tabs to understand buying cycle of your website with the user. • Working on different custom reports for analyzing Website, while applying to day-to-day executions for better ROI Audience tab to understand User interaction on your Website Google AdSense • • • • • • • • • • • • • • Get Started Sign-up & approvals Interface Account Setting User Management Site Management Privacy and Security Manage Ads How Ads Work Payment Process Payment Details and Verification Reporting Performance Report Using Google Analytics with Adsense NSIM - Digital Marketing Institute South Delhi

10. Best Digital Marketing Course in Delhi Thank You! Learn More about Digital Marketing Course in Delhi with the best trainers and experts who are having more than 8+ years of experience. To know more about our Courses, Modules, Timing and Fees and for more information call us at ? 9811020518 NSIM - Digital Marketing Institute South Delhi