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NGL App The Anonymous Messaging App

The developer of NGL App, a company called DeepMoji based in Santa Monica, claims that its artificial intelligence-powered content moderation protects young users from harmful content. According to Data.AI, the app has generated 5 million downloads since its launch in November 2021. In contrast, Snap suspended rival apps Yolo and YMK in May 2021, following a still-pending lawsuit claiming that they broke consumer protection laws in a case involving the suicide of an Oregon teen in June 2020.

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NGL App The Anonymous Messaging App

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  1. NGL App: The Anonymous Messaging App A new app called NGL Q&A has become popular on Instagram. It allows users to send anonymous messages. However, this has reignited concerns about cyberbullying and harassment, which have previously been associated with apps that allow teens to comment on one another without attribution. The link to the app has been flooding Instagram Stories. NGL Q&A follows the same trend as apps like Yolo, Whisper, YMK, and Ask.fm, which have amassed large followings by allowing teenagers to vent privately on social media before facing a public backlash over child safety fears. The developer of NGL App , a company called DeepMoji based in Santa Monica, claims that its artificial intelligence-powered content moderation protects young users from harmful content. According to Data.AI, the app has generated 5 million downloads since its launch in November 2021. In contrast, snap suspended rival apps Yolo and YMK in May 2021, following a still-pending lawsuit claiming that they broke consumer protection laws in a case involving the suicide of an Oregon teen in June 2020. NGL's website states that "we utilize deep learning and rule-based character pattern-matching algorithms to filter out harmful language and bullying. Our algorithm can also detect the semantic meaning of emojis, and our Web scraper pulls specific examples of contextual emoji use." The app also links to Hive Moderation, a content moderation startup with a $2 billion valuation, in the "learn more" section of its website. Hive claims that its own AI technology offers "human-level" detection of harmful visual, text, and audio content for companies like Reddit, Yubo, and former President Donald Trump's social network, Truth Social. The rise of NGL App seems to track with the growth, and subsequent collapse, of earlier anonymous messaging apps that have become popular with teens. These apps were troubled by persistent claims that they enabled cyberbullying. Developers of some of these apps were forced to shut down their platforms voluntarily due to their inability to control abuse and harassment on the platform. Earlier versions of anonymous messaging apps found themselves overwhelmed by sudden popularity, sometimes without the resources, manpower, or time to build content moderation teams. A booming industry has emerged that supplies human moderators for industry giants like Facebook, Twitter, TikTok, and new startups. Filtering and screening technologies like Hive promise to help small social networks like NGL automate the detection of problem content and users, but that approach may have limits.NGL's explosive growth over the time has piggybacked on the popularity of Instagram with young people. Source URL https://nglapp.medium.com/ngl-app-the-anonymous-messaging-app-e4584334b8f8

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